Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Ray Kroc: Turn-Key Business Systems

Posted by Orrin Woodward on September 6, 2012

Ray Kroc is one of my favorite entrepreneurs. First, he maintained his hunger through many tough years of conventional business so when he discovered the McDonald’s brothers at the age of 52, he was still motivated to do something about it. Second, his zeal to create a system that works for any hungry entrepreneur willing to do the work helped many people become successful in business. And third, his leadership melded a diverse team from the corporate level, the field, and suppliers to create a restaurant dynasty. Here is a video from a recent talk where I go into further detail. In my book RESOLVED: 13 Resolutions for LIFE, I share Kroc’s entrepreneurial journey.


Orrin Woodward

22 Responses to “Ray Kroc: Turn-Key Business Systems”

  1. Justin Stevens said

    Once again another great article. I love getting updates for your blog

  2. Keith Sieracki said

    Awesome example of getting record breaking results through data collection, streamlining and duplication. Just add a side order of vision and a big cup of consistent work:)!! thanks Orrin.

    • jimmy varghese said

      i agree with keith!ray kroc is the perfect example of vision, persistence, and dedication. putting the franchisees ahead of his own personal gain. that is true leadership. great post Orrin. i think people will think twice when the look at mcdonalds after they hear your talk!

  3. How true those words are for the Team PC as well. First they maintained their hunger through a broken model so that when the time is right they could launch a right model. Second their zeal to create an amazing system that anyone can figure out and afford, and willing to do the work could become a successful entrepreneur. Third, their leadership example through principles paves a way and an influence for all of us to follow.

  4. Richard Kroll Jr. said

    Orrin, thank you for sharing actual examples, from history, of systematized, business format franchises and what they provide. What you and the Team’s Policy Council and founders of LIFE have done is make such a business available to EVERYONE! If we simply follow the turn-key “recipe” that you have developed, we can all live the life we’ve always wanted!! Thank you for a 100% duplicatable and predicatable system of dream acquisition!!!

  5. Mary Hermsen said

    Thank you Orrin for another educational post. It’s great for me to learn that Ray Kroc was 52 when he met the McDonals’s brothers. At 51, I still have a lot of time to make a difference!

  6. Rob Crichlow said

    Being able to leverage a system to build a business is the great differentiator of LIFE. Build it once and it stays built! Thanks for leading Orrin.

  7. Chad Waters said

    Hi Orrin!

    Just prooves how making something simple can create duplicatable success! Like our Life pack’s 1-6 its systematic!

    Looking forward to seeing you Saturday!
    Chad & Catherine Waters!

  8. Joanne Brandtjen said

    Orrin, great example of a what a systematic business model can do. Ray Kroc was truly an innovator! Thank you for studying his methods and applying them to the LIFE business model. Talk about an innovative! It just makes what we do that much simpler, faster and of course duplicatable!
    God Bless!

  9. Matt Mielke said

    A truly inspiring story in my opinion. It is stories like Ray Kroc that excite me as i think about the systems that you and the policy council have put together with the LIFE business model. The common man and woman can now have access to Ray Kroc like principles that can change their life personally and build an entrepreneurial empire helping others do the same. Godspeed to 1 million!

  10. Ken Hendon said

    Hmmm.. Yes, that is what we do: provide a turn-key business to those who meet our qualifications.

  11. Vicki Mullica said

    Orrin, I was in attendance during this talk and it was wonderful then and great to see again! What you, the founders of Life and Team’s Policy Council is so duplicatable and exciting for all of us as we experience each new thing you present to help us reach more and more people to join our community. Thank you again and again Orrin.

  12. John Burns said

    AWESOME. Got my brain explosion for the day 🙂 Thanks Orrin!!

  13. Orrin, I am so thankful you put together a system so that anyone could have an opportunity to win in business. We are blessed!

  14. Peggi Kern said

    Thank you, Orrin. I love the story of Ray Kroc. I’ve learned so much from it.

  15. Denny Suggitt said

    Love the similarities, sell to the masses live with the classes, by creating turn key businesses we can have entire generations of entrepreneurs producing multiple cycles of success !! Instead of burgers life changing and country changing leadership information !!!
    Thanks for all you and Laurie do !!!

  16. Ray Kroc has nothing on LIFE when I read articles like this…
    “Kingdom Entrepreneurs Transforming Nations” (http://bit.ly/QBKSEv)
    I personally believe the LIFE business has a Kingdom worldview with the potential to transform nations in a greater degree than McDonald’s! Am I the only one who sees this?

  17. Bill Eder said

    Orrin: Thank you for another blog that reminds us of the principles that can and will take people to a life they want. Blessings –Bill–

  18. Kim Decker said

    How correct when something seems so easy and others tell us to be careful. The team is helping 1000’s daily and we are going to the top on your system thinking. Thank you Orrin and all policy counsel for the chance to help out others.

  19. Wildtarg said

    Fascinating. *raises eyebrow like Spock*
    Ray Kroc’s decision to take only a half of one percent cut of all profits motivated him to ensure that any changes to the franchise model would only make it more successful, and so more desirable to prospective franchise owners. Without that incentive, the natural desire would be to make the model more profitable for the franchise partners rather than for the individual owners. This was a key decision that gave the Kroc family an incentive to continuously improve the model, and so motivated the McDonalds model to become a global success. Thanks for the insight.

    Keep going, we’re coming…

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