Serve the Masses; Live with Classes
Posted by Orrin Woodward on February 25, 2013
One of my early mentors taught me that if someone sells to the classes, he will live with the masses. However, if he sells to the masses, he will live with the classes. Simply put, it’s a matter of numbers. Would you rather be rewarded with one dollar and serve 10 customers or receive ten cents, but serve 10,000 customers? This was the secret to McDonald’s meteoric success when the brothers lowered the price of hamburgers from 30 to 14 cents. By cutting the price in half and building systems to support it, he nearly doubled his revenue with much less effort.
Systems thinking is essential in today’s day and age. The LIFE Business provides the “masses” with world-class leadership training at the best price in the marketplace. How can we do this? Because LIFE serves the masses, keeps cost low, and focuses on the long-term, we are growing at a record pace. For instance, last night LIFE had one of its best nights, adding more customers (those not involved in the compensated communities) than at nearly any time since we launched the company. Why? Because the word is getting out that LIFE delivers life-changing products to its members and customers.
Whether the reader desires to build a compensated community or just enjoy the world-class products, LIFE has something for everyone. Here is a video I did several months back describing the McDonald’s brothers and their effort to create a duplicatable system.