Good Companies Make Money; Great Companies Make Meaning
Posted by Orrin Woodward on August 27, 2013
Tim Marks sent me a video recently from Guy Kawasaki that captures the essence of LIFE Leadership‘s Have Fun, Make Money, and Make a Difference. Guy was the mastermind marketer behind Apple’s Macintosh computer revolution. He explains that many companies set out to make money but only the great ones are on a quest to make meaning. Even though this video is less than three minutes, Guy packs a lifetime’s worth of marketing wisdom within it. Indeed, his elaboration of the three ways a company can make meaning is priceless.
1. Increase the quality of life.
2. Right a wrong.
3. Prevent the end of something good.
Interestingly, LIFE Leadership makes meaning in all three ways. First, LIFE provides wisdom to live by in the 8F’s of life. Anyone can increase his or her quality of life for anyone willing to read, listen, and associate. For instance, while flying home from Michigan on Sunday, I happened to sit next to a gentleman who works as a top corporate leader. After speaking with him shortly, I discovered he was also involved in LIFE Leadership. He proceeded to explain how the LIFE information had changed him personally and professionally. What an inspiring story! This will become the norm as more customers and members experience the life-changing information.
Second, LIFE Leadership desires to right a wrong in the networking marketing field. In the past, the majority of the profits flowed to a few corporate credentialist instead of the field leaders. LIFE Leadership, on the other hand, has reversed this trend, flowing the rewards into the field leaders pockets in a true meritocracy. Too many Network Marketing companies treat field leaders as little more than chattel while they enjoy ROI’s of 30% or more. LIFE Leadership, in contrast, has limited corporate ROI to no more than 10% which ensures the biggest rewards flow to field leaders, not corporate credentialist.
Third, LIFE Leadership aspires to build leaders of character around the world to restore the lost joy of a servant-based community. Historically, America was the land of opportunity, where the world’s oppressed, hungry, and driven people joined the great melting pot. America’s ideal was to reward people based upon the content of their character, not the color of their skin or other credentialists measures. Unfortunately, in today’s politicized environment, people are divided, isolated, and polarized rather than united. This must end and true unity restored. Accordingly, LIFE refuses to complain about what is; instead, it chooses to build what can be.
In sum, LIFE Leadership was designed to not criticize what is wrong, but rather to create what is right. John Locke stated long ago that mankind had an inalienable right to life, liberty, and property. I believe this is still true today regardless of the endless communist and socialist rhetoric. People ought to be rewarded based upon their willingness to learn, grow, and produce. LIFE is one of the few places left that does not measure people based upon where they started; instead, it rewards them based upon how far they are willing to go.
LIFE is world-class leadership training for the common man and woman. One doesn’t need royal blood or billionaire roots to enjoy the fruits of leadership and opportunity available in a true free-enterprise environment. In fact, all it takes is the hunger to grow and change. LIFE Leadership, in a word, is helping the common person become uncommon. Has the reader ever dreamed of doing something uncommon with his life? Then what are you waiting for? The uncommon life is available to anyone who is willing to do the common things uncommonly well consistently.
Guy’s message is embedded below.