Losing and Winning: Comfort or Change
Posted by Orrin Woodward on January 26, 2016
You either hate losing enough to change or you hate change enough to lose. – Orrin Woodward
Why do some people seem to win at whatever they do while most settle for the middle of pack mediocrity? I believe the difference boils down to a person’s hierarchy of needs, namely, comfort or winning. On one hand, if comfort is the most important, then the person will resist all change regardless of whether it’s better because it’s uncomfortable. On the other hand, if winning is more important, then a person will get uncomfortable enough to improve to produce the results he desires. In a nutshell, winners are different because they refuse to settle for good when great is possible.
I recently gave a keynote presentation where I played a classic 1988 Wendy’s advertisement that captured the key difference between those who win and those who simply work. It took less than 30 seconds for some advertising executive to pinpoint why most people don’t change. For many people are comfortable in past victories rather than uncomfortable in present mediocrity. Can my readers identify areas where they are settling for comfortable mediocrity rather than changing into uncomfortable champions? True, winning may not be as easy as some winners make it look, but I can promise you its not as tough as some losers make it sound either. 🙂
Simply put, the toughest part of winning is (dare I say it) getting comfortable being uncomfortable. Every day winners are pushed to get better because your competition never rest. Show me someone who is comfortable with an average scoreboard and I will show you someone who is one a downward slide. In contrast, show me someone who is already winning at the highest levels, but is still uncomfortable, and I will show you someone who is on their way to revolutionizing a their chosen field. LIFE Leadership CEO Chris Brady and I have vowed to stay hungry, honorable, and honorable on our way to helping millions of people escape the Financial Matrix!
I am embedding the Wendy’s ad for your viewing pleasure. What is your takeaway from the video?