Orrin Woodward: Life & Business

New York Times best-selling author Orrin Woodward shares his life leadership secrets.

  • Orrin Woodward

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    Orrin Woodward co-authored two NY Times bestsellers: LeaderShift and Launching a Leadership Revolution. His first solo book RESOLVED: 13 Resolutions for LIFE made the Top 100 All-Time Best Leadership Books List. In 2011 Orrin was awarded the (IAB) Leader of the Year Award.

    Orrin has co-founded two multi-million dollar leadership companies and serves as the Chairman of the Board of the LIFE Business. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Whistleblowers to Reformers?

What’s a Whistleblower?

Wikipedia defines a whistleblower as:

A whistleblower (whistle-blower or whistle blower) is a person who tells the public or someone in authority about alleged dishonest or illegal activities (misconduct) occurring in a government department, a public or private organization, or a company. The alleged misconduct may be classified in many ways; for example, a violation of a law, rule, regulation and/or a direct threat to public interest such as fraud, health/safety violations, and corruption. Whistleblowers may make their allegations internally (for example, to other people within the accused organization) or externally (to regulators, law enforcement agencies, to the media or to groups concerned with the issues).

Many have suggested an appropriate title for the last five years is Whistleblowers to Reformers. Not necessarily the easiest of assignments. :) Indeed, the website FAIR: Protecting Whistleblowers Who Protect the Public Interest describes the ongoing harassment whistleblowers routinely confront:

When whistleblowers find themselves in conflict with their bosses, they may be subjected to many different forms of reprisal. Occasionally they may be fired abruptly without explanation, but in countries that have labour laws this is rare: the employer is likely to use more subtle methods, making it difficult to fight back or even to prove that reprisals have taken place.

Thus forms of harassment, like bullying and mobbing, have become ‘weapons of choice’ for vindictive managers seeking to attack an employee. These methods are devastating to the individual targeted while at the same time providing ‘plausible deniability’ for the instigators, who can always claim in court that they didn’t know what was going on… it had nothing to do with them…

In fact bullying and mobbing are easily orchestrated by management, because once someone has been picked out as the target, other employees become fearful of supporting them or even being associated with them. A vicious group dynamic quickly takes hold in which the victim is shunned, isolated from colleagues and subjected to constant criticism, ridicule, belittlement and humiliation.

Almost no-one, however strong mentally, can stand up to this treatment indefinitely. Over time such harassment predictably leads to permanent injury, as initial reactions –such as stress, anxiety, and fatigue – progress into panic attacks, flashbacks, nightmares, deep depression and even thoughts of suicide.

This is the ideal outcome for the attackers, because the victim can easily be labelled as being defective in some way, thus lacking in credibility and responsible for their own plight.

People being targeted in this way need to recognize quickly what is going on, stop blaming themselves, learn about countermeasures, and figure out what they can do to end their ordeal.
Reformers

Interestingly, practically all meaningful companies have whistleblower/reformer histories, birthed to right a wrong, serve some great purpose, and hopefully help its stakeholders (shareholders, principles, employees, and customers) prosper.  In other words, to reform industries by creating companies that better serve the customer’s interest. This is usually born of a situation in which those who start the company fight for something they believe in (such as Billy Durant offering cars for different needs, Bill Gates offering software that turned toys into tools, and Steve Jobs making technology usable and cool, along with Sam Walton of Wal-Mart, Ray Kroc of McDonalds and Herb Kelleher of Southwest, to name just a few examples).

LIFE Introduction

In the case of the LIFE business, we felt that a significant opportunity existed in the space between four major trends (1. Home-based businesses, 2. Community building, 3. Life coaching, and 4. Personal development), out of which participants could not only offer an extremely important service to customers (personal growth, self betterment, and living the life they’d always wanted) but could also operate a profitable, personally owned business while doing so.

The Opportunity Between the Trends

In our opinion, there were things about each of these four industries that needed improving, and therein lay our opportunity.  Our goal was to establish a business in the space between these four trends, making a new combination that took the best of each trend while casting away the not-so-good portions.  Here is a brief explanation of what we thought we could improve in each:

1. Home-based businesses: the dominant force for this over the years had been “networking” or multi-level-marketing (MLM).  But the pay plans had not usually been lucrative enough to make participants in the field much money, and the cost of operation could creep to high levels by overpriced products and poor value training systems, producing few long-term results. (The Team fixed the training systems part back in 1999.)

2. Community building: is really more of a sociological phenomenon than an industry or trend.  Still, the mania of connecting socially through electronic means of communication (Facebook, Twitter, etc.) indicates the deep human need for real relationships.  Someone needed to come along and provide a “high-touch” to go along with the “high-tech.”

3. Life coaching: the very concept of obtaining a coach to point out one’s strengths and offer constructive inputs for improvement is sound.  However, much of the infantile life coaching industry (if it can yet be called that) is filled with people who are giving advice but have no results in life themselves from which to give it.

4. Personal Development: This has sometimes been called leadership development, self-help, or a rash of other terms, but the overall approach is to share life enhancing principles and techniques to people who are committed to betterment and achievement.  There are some great individuals and companies who have provided excellent content for years, but much of what is out there is extremely overpriced, and unfortunately, some is just plain worthless.

Enter the Antagonists

Opposed to our revolutionizing the industry is, of course, anyone who wants things to stay as they are in any of the above four trends.  This includes entrenched competitors and those who work for them or prosper by their position, who are, as is only natural, threatened by what we are attempting to achieve.  It also includes those who are charging too much money for what they do, those who are not providing enough real value to customers, and those who have themselves in a “sweet spot” of profitability that is really not fair (i.e. they are keeping a disproportionate amount of the profits and not sharing equitably with the field). What results is the most natural situation in which two different sides are battling it out in the marketplace for proof that their way of doing things is best.  As is so wonderful in the capitalistic system; the customer gets to decide.

What LIFE Offers to Customers

In this spirit, here is what we at LIFE are offering the customer:

1. World-class products that have proven worth in the marketplace. In other words, our information, principles, and techniques really do help people improve their lives. For instance, the Mental Fitness Challenge is sweeping the country.

2. A 30 day money back guarantee for any LIFE product if the customer is not completely satisfied.

3. High value, low cost pricing that pretty much undercuts anybody of any validity we know of in the marketplace.

4. Award winning content creators from the fields of leadership, financial management, relationship building, team building, and corporate turn-arounds (contributors include NY Times, Wall Street Journal, USA Today, Money Magazine best selling authors, US patent holders, decorated public speakers, internationally recognized leadership consultants, etc.)

What LIFE Offers to Members

And here is what LIFE offers those who join and become “members,” thereby making themselves eligible for compensation for moving LIFE products to customers and building groups of others who do the same:

1. An extremely aggressive compensation plan that pays approximately 70% of total points back out to the members in the field. We know of no other pay plan that even comes close.

2. Glamorous paid trips to exotic locations for early achievements in the pay plan.  People can qualify for one or both of these trips within the first year or two of participation.  We also know of no other opportunity providing this type of incentive.

3. World-class Team community training to LIFE members, helping LIFE to revolutionize the four above-mentioned industries. Specifically, Team provides two CDs/week and two websites – an Electronic Business Center and Personal Home Page for $15 per month. Furthermore, Team provides live and webinar training at Opens and Seminars for anyone on the LIFE Open and Seminar subscriptions at no additional costs. The total training price, in other words, for Team opens, seminars, CDs and websites is only $65 dollars per month!

4. LIFE provides some of the lowest cost, most effective personal development training available.

5. An electronic office that tracks all the member’s business activities, automatic deposit of earned bonuses on a monthly basis, and One Time Cash Awards for new levels of achievement.

If you agree with these principles and objective, then perhaps LIFE is for you!

The Reaction of the Antagonists

In the meantime, those who want to protect the status quo, for whatever motivation, behave by throwing stones, misappropriating the truth, mounting smear campaigns, and nearly anything else you can think of in the book of unfair play.  Don’t worry, however, because we are not bothered by it. We understand competition, preach it everywhere we go, and know that name calling, bashing, spreading false negatives, and the like are nothing more than what’s expected in war (as the marketplace certainly is). We would wish it to be gentlemanly and accurate, but know that in this world that would never be the case. No reformer is free from criticism. Shockingly, even Mother Teresa was violently criticized throughout her life!

Tomorrow’s Vision

Ignoring those who protect the past, we are committed to create the future of community building. Vision is tomorrow’s reality expressed as an idea today; accordingly, LIFE expresses our vision for the future. Indeed, true reformers, rather than endless criticism of the old, choose instead to create the new – hence LIFE. Time is on the side of the creators because, “People of integrity expect to be believed and when they’re not, they let time prove them right.”

17 Responses to “Whistleblowers to Reformers?”

  1. Peggi Kern said

    Orrin, This article is so well written that I’d LOVE to give it out to everyone who I show LIFE to, especially those few who choose to dig up dirt as a measure of deciding whether or not this business is going to work for them! Thank you for the time you invest to clearly articulate tomorrow’s vision! I’m so thankful we’re in a pool of reformers. I’m so excited for the future of community building and our role in that.

  2. Clayton Pykiet said

    Orrin,

    Thank you again for casting the vision. I can only begin to appreciate the efforts of the PC to make the LIFE opportunity a reality for all of us. Thank you again for all that you do for The TEAM.

  3. luddgang said

    Hi Orrin,

    Once again you nailed it. Let the market decide. I think if someone looks at the LIFE side vs. anyone else, they will choose LIFE if they are approaching comparison of businesses with a honest true heart trying to determine what is best for the person.

    - Mike Wright
    Part of the Patriot Revolution

  4. Stuart Colvin said

    Orrin: Awesome article, thanks for making such a complex and confusing topic so simple and logical. A great reference. Stuart.

  5. Jeff Darling said

    Thanks Orrin for a great article! This is the reason why I decided to seek you out and find a way to be a part of whatever you decided to do. The opportunity we have to make a difference in our own lives and that of thousands,tens of thousands (etc) of others is incredible!! I so admire who you are and what you do; your character, integrity and living LIFE for a PURPOSE is a Model I wish to follow. It doesn’t take long for someone to dig into the Information and hang around this TEAM to realize something HUGE is happening. Thanks for all you do!

  6. Laurie Tallio said

    As a LIFE member, I am so grateful for all that has been created, and all of the endless toil that has been tirelessly given by so many towards that effort. My parachute is open.

  7. Orrin,

    Your article defines EXACTLY why Lin and I decided to follow TEAM, Orrin Woodward, and now the LIFE business.
    There are many people who talk about wanting to right the wrongs in an industry or business and there are those who actually do. I respect you for drawing your line in the sand and then putting your principles to work to bring about a revolutionary change.

    Thanks!

  8. Just saw this article Orrin! AMEN!!! I absolutely love that the truth is going public! Thank you for bringing clarity to this topic! I will stand behind you and this organization 100% for the rest of my life. Thank you for all that you do!

  9. Richard Kroll Jr. said

    Orrin, most people will never know the COST you paid to “blow the whistle” on unfair practices. Nor the resistance you face being a reformer. But I want to THANK YOU for being a man of BOTH character and integrity- and paying the price for being point man. You truly are a model leader worth emulating and following!

  10. Jeff Helm said

    Great Article Orrin! Thank you for continuing to lift the Flag for Liberty! We must not stay silent in the face of opposition or complacency. We must fight the good fight, for a greater cause than just personal gain. I love the quote “To sin by silence when they should protest makes cowards of men” – Abraham Lincoln Lets fight the good fight!

  11. Rebecca said

    Mother Teresa’s Anyway Poem
    People are often unreasonable, illogical and self centered;
    Forgive them anyway.

    If you are kind, people may accuse you of selfish, ulterior motives;
    Be kind anyway.

    If you are successful, you will win some false friends and some true enemies;
    Succeed anyway.

    If you are honest and frank, people may cheat you;
    Be honest and frank anyway.

    What you spend years building, someone could destroy overnight;
    Build anyway.

    If you find serenity and happiness, they may be jealous;
    Be happy anyway.

    The good you do today, people will often forget tomorrow;
    Do good anyway.

    Give the world the best you have, and it may never be enough;
    Give the world the best you’ve got anyway.

    You see, in the final analysis, it is between you and your God;
    It was never between you and them anyway.

    • wildtarg said

      Thanks so much, Rebecca, for putting up that poem. I have heard it read several times, but never with that final line. It makes all the difference for me.

      Grace and Peace to you.

  12. Damian Smith said

    Thank you Orrin for being the man that you are! My family has been blessed by the LIFE opportunity on so many fronts. Every day I get to know some of the great leaders you have mentored a little better and am continually amazed that every day there is a new lesson. I have been humbled by the amazing system of information you and the policy council have put together and am now a committed life long learner. Keep pushing forward as a reformer Orrin….I certainly have your back!

  13. Interested Reader said

    First impression – wow great.
    Second impression – another Amway.

    • Orrin Woodward said

      Third impression would be the one you make when you attend and see the leadership first hand. :) thanks, Orrin

  14. Deborah Spolar said

    Well I’m certainly impressed with you and Laurie and the other leaders. I couldn’t be happier and have never been more proud of a group of people who have had and will continue to have the speed of trust with each other. That trust is one of the reasons the Life Business has been experiencing such record breaking growth as we have never seen. As you know, last month two families got to celebrate these successes by having a Freedom party. Life is giving so many the way to express their vision for their future. We will see you at the Leadership Conventions.

  15. Jason Dames said

    I love this Business!!!!!

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