LIFE TEAM – Five Principles
Posted by Orrin Woodward on August 18, 2011
In the past few months, since the announcement of LIFE, the TEAM, and more specifically me, have been under increasing online attacks. Why the sudden surge of negativity? Simple, LIFE is a game-changer that will change the rules of the profession. Since the LIFE business cannot be attacked, the next best thing is to attack the owners. Not being intellectually honest, they follow the principle if one cannot attack the message, then attack the messenger. I know I am not perfect but these critics must believe they are.
When I was younger and naive, I was befriended by several “legends” in my old network marketing company. Since my business was the fastest growing in North America, I was exposed to the society of “Haters” early. People who didn’t know me, but with an axe to grind against Network Marketing, shot at me. In my inexperience, I took it personally, not professionally, wanting to fight back. However, the company’s rules, at the time, forbid any online discussions from distributors, so my hands were tied. When a person on my team started an anonymous blog, I realized this was the only way to get our side of the facts out. I didn’t start the blog, but I did contribute content. In fact, many of the board members, of which I was not a part of at the time, provided facts, figures, and later gossip that I passed on. For this, I am sorry. This was not helping my cause, but only hurting my attitude. Later, I requested for the blog shut to be down. It stopped posting, but for whatever reason the blogger refused to take down the content. In late 2005, I made a commitment not to fight back against critics, but instead, let the truth be my first, last, and only defense. I heard a beautiful quote that exemplifies this principle, “Don’t criticize the old, but just create the new.” LIFE is not about criticizing the old, merely focused on creating the new.
Although I am more than happy to entertain any genuine questions or concerns about the LIFE business model, I will not stoop into mud-slinging. In truth, LIFE shouldn’t even be perceived as a business threat because it will not accept applications from distributors under contract with other companies. We simply are not interested in building a business by raiding others networks. If any company has a leader under contratual obligations attempting to move over, all that it has to do is contact LIFE when it’s launched, we will remove his number immediately. Our goal is to build a business and help people, not hurt any current companies. Of course, anyone in networking can enjoy the benefits of the leadership as a customer only, helping him to become a better leader. The goal then, is to grow an organic community that reaches one million people.
With that said, let me share why I believe LIFE will reach one million people. Scott Larsen, probably Network Marketing’s most logical critic, was an engineer as I was. He pointedly reasoned why Network Marketing doesn’t work for most people, identifying the cost of of buying premium products as excessive. In fact, his price comparisons made the products offered look ridiculously overpriced compared to what a person could purchase similar merchandise at Walmart or Target. Larsen also identified that the compensation plans did not reward distributors appropriately for the level of work involved, leading to top networkers using system money fill the gap instead. Although I have no issue with someone making money from quality training, Larsen pointed out that the system became the main business and the products were just along for the ride. After reviewing his concerns, I had to admit Larsen was onto something.
After 3 years of attempting to drive change within my former company and 3 years of legal proceedings, I am finally free to pursue the vision. My partnership with Dallin Larsen has been a God-send to me. He believes in the dream to reach millions of people and has provided a green light to build LIFE. For a new person, if money isn’t an issue, then MonaVie products can be purchased in the fitness category immediately; however, if money is a constraint, then instead of having nothing to offer him, we can bring him into LIFE until we turn his finances around, eventually making the fitness category affordable for him. This is a true win-win partnership for both companies and why I respect Ernst & Young Entrepreneur of the year Dallin Larsen so much.
Maybe, I am mistaken. Perhaps LIFE isn’t the answer for this profession, but I do believe as an American, I have a right to discover this for myself. For anyone to assume that I launched Life to pad my bank account, he must either be living in a hole somewhere or have an agenda. It would have been much easier for me to surrender my dream and keep my money, but the vision refused to die. The TEAM leaders dreamed of an opportunity to change this industry, and we have paid dearly for the opportunity do so. This is not the actions of a money-hungry mob, but instead, a vision-oriented leadership group on its way to one million people.
Here are the five fixes proposed to change the rules of Networking forever:
First, Chris Brady and I wrote the Wall Street Journal and New York Times best seller Launching a Leadership Revolution. The book is used extensively by top corporate leaders. (I would gladly list their names and companies, however to protect them from being internet flamed, I won’t) I receive emails monthly from leaders who are teaching the book’s materials into corporate America. We realized that our leadership materials were world-class, not surprising, since we had to to build communities, despite the anchor of high-priced products. Since this book, both Chris and I have received numerous awards for our leadership blogs, twitter accounts, and online presence, recently commended as two of the Top 30 leadership gurus in the world. Indeed, LIFE is the only company with two Top 30 Leadership Gurus. For the first time in our Networking careers, we had products already in demand in the marketplace, since our leadership materials were selling briskly to customers already.
Second, by thoroughly reviewing the leadership field, we identified the pricing strategies of every major leadership supplier. Competitors Leadership CD’s ranged from a low of $12 to over $50 per CD on the high end. Because the TEAM is building and serving communities everyday, we are constantly learning and growing in the field of leadership, ensuring our information never becomes dated or out of touch. Simply stated, LIFE will be the lowest cost provider of the highest quality leadership material in the marketplace, period. No ifs, ands, or buts, about it. New members of LIFE can get started own their own business for under $150 which includes the first leadership materials. Through purchasing as little as $50 per month for personal development, he is fully qualified for bonuses. Instead of the $200, $300, sometimes as high as $600 a month in purchases, we are bringing Network Marketing to the people, at a price that they can afford. On top of this, if a member or even a customer, refers three other people as customers, his personal leadership subscription will be FREE! After LIFE launches, Network Marketing will be affordable for everyone. Where in the history of networking has a company launched with the proven top quality products, from recognized leaders in the field, all at the lowest price? Has this ever happened before? It will on November 1, 2011.
Third, by taking the best quality, lowest price, and adding the most lucrative compensation plan in the history of network marketing, one can quickly see why LIFE will be world-changing. With the benchmark compensation plans currently running around 50% of revenues, what would happen if a company, which was less concerned about it’s bottom line, and more concerned about helping people get financially free, were to release a marketing plan that started at 70% of every revenue dollar paid back to field leaders in bonuses. How is this possible? Simply put, each of the owners of LIFE has committed to make his money through leading communities, not by riding on his ownership shares. This is revolutionary because it brings field leadership to networking ownership with the goal to change people lives, not become billionaires. We studied leadership, because we experienced first hand the effects that leadership delivers into a person’s life, we intend to pay this blessing forward. In fact, a 70% payout is over twice as much money flowing to the community leaders as many of the top compensation plans in networking today. Don’t forget this is on top of MonaVie’s top notch compensation plan. As the LIFE business grows, I intend to go even higher. Can you imagine, receiving an un-promised and unexpected LIFE profit-sharing check for tens of thousand of dollars, all because LIFE is thriving financially? I can, and intend to make this vision a reality.
Fourth, the TEAM, with nearly 15,000 plus people attending seminars monthly, either live or through streaming video, is expanding its reach and scope monthly. LIFE Founders and leaders of the caliber of Chris Brady, Tim Marks, Claude Hamilton, George Guzzardo, Bill Lewis, and Dan Hawkins, each personally lead communities of thousands of people. If someone desires to learn leadership, I do not believe there is a better community to learn from anywhere in North America. Since 1999, we have been perfecting our craft, building numbers and building leaders. Because the Team is a performance-based culture, 100% of the profits remaining after expenses are flowed back to the field leaders who qualify as directors. Unlike most training companies, where a few keep all profits, we designed a fair system to reward the leadership team that builds the TEAM. No special deals period, everything is based upon numerical performance. What other training company can say that? Indeed, to my knowledge, TEAM is the only zero profit training company in the marketplace. Anyone who builds a community through serving others can become a Director, helping to train new leaders and be rewarded for doing so. In addition, thanks to the lucrative compensation plan associated with LIFE, the majority of a person’s income will come from the MLM, not the training system. The bigger the community the bigger the leader must be. Building large numbers requires grace, to love people where they are at, long enough for them to want to get better. However, no community is perfect. When issues arise, we have a culture that teaches conflict resolution, gaining “teachable moments,” from every issue, making each leader grow and improve. This is a TEAM difference.
Lastly, I want to thank everyone in Network Marketing. I have met some of my best friends in network marketing, as they are some of the hardest working, best attitude people on the planet. In the West’s current leadership crisis, who knows but that some of the top networking leaders will stand up and do something about this mess. Many Americans and Canadians citizens are are wary of more Big Governments solutions to the problems facing us. Maybe it’s time for communities to grow large enough to solve these issues through social power, not State power. LIFE is a plan for citizens to join together, improving ourselves so we can improve our communities, ultimately improving the world. By combining world-class credibility, compensation, and community together, all at the lowest cost/price, we have designed the 4C’s for your success. If a person chooses to believe rumor, hearsay, and popular opinion, then all I can say is good luck and God bless you. But if a person is truly looking for an opportunity, an opportunity that the LIFE leaders invested millions to gain the freedom to offer, then your journey has ended. Welcome to the LIFE TEAM, and your destiny. It’s time to move on to 1 million people, what part will you play? Sincerely, Orrin Woodward