Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

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Larry & Stacey Allswede: Testimonies over Titles

Posted by Orrin Woodward on January 14, 2013

The Allswede Family

The LIFE business continues to change lives and impact communities across America. What is so special about LIFE is that whether someone makes hundreds of thousands of dollars from the LIFE Business Compensation Plan or makes just a few bucks, it still changes lives for the better. Only a materialistic person would define success in just dollars. What about better relationships between spouses or between parents and their children? What about improved mobility at one’s profession due to increased leadership and people skills?

Simply stated, I believe the LIFE business is the best educational system for success in the marketplace at less than 1/10th of the cost of conventional educational systems. In Oliver DeMille’s and my new book LeaderShift, to be released in April by Business Plus, we teach the difference between credentialists and creators. Credentialists focus on titles while creators focus on leadership. Leaders are leaders because people trust them and follow them, not because of titles. In other words, testimonies trump titles every time! It was in 1994, when I quit my MBA from the University of Michigan, that I made my personal decision to stop focusing on titles and build a life of testimony. This fork in the road was highly significant for Laurie’s and my future.

In the same way, Larry Allswede and his wonderful wife Stacey reached a fork in the road. Larry had started working at the Team office, but quickly realized he was better suited in the field as an entrepreneur. Today, the Allswedes are achieving success in all 8F’s of LIFE (Faith, Family, Finance, Fitness, Freedom, Fun, Friends, and Following) and living as creators, not credentialists. Their story is one of many I receive. In fact, not a week goes by without receiving several emails like this confirming the huge impact LIFE is having upon lives. Thank you Larry and Stacey for having the courage to grow, change, and lead. Larry reached 1 million in sales revenue for his company in 18 months! Your story inspires others to step up, step out, and move on! It won’t be long before employers sort resumes based upon applicants’ LIFE business education.

How about the readers? Are you living a life of testimonies or titles? Only a few times in a person’s life is he given an opportunity to rewrite his script. LIFE is one of the few opportunities left for people to change their life script!  Here is Larry’s email to me with the rest of the story. I LOVE it!


Orrin Woodward

As you might already know, I have been a part of Holger and Lindsey Spiewak’s team since 2006. I went to my first seminar in the fall of 2005 to see Jim and Dolores Martin and ever since then I was hooked! I wasn’t quite sure about the business, but I was certain that I wanted to be associated with Holger and that group of people! There since began my leadership journey! Since then, I can remember being completely addicted to the Audio CD’s mainly because I was so angry for never being taught ANY of the principles I was learning!

Let’s fast forward 5 1/2 years later. In the Spring of 2011, I caught wind of a job opening for a virtual school. I applied. The problem? The applicants were required to have a MINIMUM of a BS Degree, “Preferred” to have a Masters Degree, year of Student teaching, a year of community service, and a whole laundry list of other qualifications that I did NOT have. I only have SOME college, but I did not finish. I do not even have an associates degree, let alone a MASTERS degree. The only thing that I had off their requirement list were the objective things like “Team work…commitment…energetic (I’m part sanguine, of COURSE I’m energetic!)” etc. Needless to say, my resume was looking pretty unimpressive…until I added “Other Education” where I entered “Liber/Leadership Education – 10,000 Hours” (When adding up all the Audios over a 5 1/2 year period, all the Opens, Seminars, Majors, Mentor sessions with Holger Spiewak and Bill Lewis, Those hours put my right around 10,000. Not to mention roughly 100 personal development books)

Somehow I landed an interview. In the interview, there were 2 people and myself; the president of the company, and a consultant who was brought in to help the president hire in the right people) The consultant (Kim) took one look at my resume with a confused look and asked “What is a ‘Liber’ Education?” To which I replied “That is a great question!! Liber really means “tree bark” because it is what the ancients used to write on tablets when engaging in contract, communicating, etc. But it is also the root word for LIBERty and LIBERary…which those two words were closely connected in history. Those who were free knew HOW to think for themselves and could engage in contract. It’s a self directed, leadership education that teaches one how to think.” (Basically, I took the definition almost directly from Oliver DeMille’s 4 Lost American Ideals CD in the Freedom Pack) But their mouth’s about hit the table! Kim quickly said “Well, 10,000 hours of leadership training…that’s a lot of training… What was it all for?” To which I replied “well, I never felt like I fit within the boundaries of a formal education setting, where the methodology is curriculum and professors and experts. My heart sang when I was working in the classics with mentors who had a life that I aspired to have. So I chose the route to have a self directed leadership education, rather than a formal education.”

There were a whole host of other questions that were asked, and I don’t really remember what else I said, but I had a REALLY good feeling that they were impressed! After the interview, I was told that I would receive a phone call within a couple weeks to know if I got the job or not. By 8:30am the NEXT morning I got a call : “Good Morning, Larry! We are excited to call you and offer you a position at Clintondale Virtual School!” WOW!!!

Here’s the kicker… There were 12 (TWELVE) other applicants who interviewed. They ALL had Bachelors degrees, and 6 (SIX) of them had Masters Degrees!!! I was the ONLY ONE who did NOT have a degree, but rather had a leadership education from the  LIFE/Team community and I’m the one who got the job making a mid-range teachers salary. WOW!

LIFE is not only good to help people live the lives that they have always wanted, but it is also the best resume builder that I have seen so far! Talk about reinventing yourself and standing out from the crowd at the same time!

Since then, Kim and eventually her husband Ron have taken me under their wing here at the company with the virtual school and has helped mentor me to be excellent on the job. By this fall, 2013, I will have brought in over 1 million plus dollars of revenue to the company since starting with the company in March 2011.

I apologize for the length of this email. Thank you for taking the time to read it. You have changed my life in more ways than you possibly could have imagined! Thank you for your service! A Million times (people) Thank you!

Larry Allswede

78 Responses to “Larry & Stacey Allswede: Testimonies over Titles”

  1. Steve Duba said

    Great story Orrin.Larry and Stacy are an inspiration to us all.Jan and I are more motivated than ever.Lead on O.
    We will continue to s-t-r-e-t-c-h,daily.No TV for 17 months just Liber education and lovin it.See you in Louisville.

  2. Michael Hartmann said

    Another a great testimonial for the LIFE product line! Larry’s story is further evidence that the ability to think is far superior to a piece of paper that holds a glorified title. Thanks for sharing Larry!

  3. Tina Abernathy said


    Now that’s what I am talking about baby!! A self directed “liber” education that takes even the professionals by surprise. I love it. The world will soon recognize what this things called LIFE is all about

    Onward and Forward to Millions

    Louisville is going to be off the chain!!!!

  4. That’s an awesome story! Thanks so much for sharing!

  5. Bob said

    That is Fired up! Great job Larry & Stacey. LIFE going to 1 million people-yes, main stream-YES YES & YES!!!

    LIFE Rocks!


  6. I’ve heard this story before, but I still love it every time. Larry and Stacey are excellent conduits of character. They display the heart of the LIFE Business like nobody else I know, and I’m super glad to be able to associate with them.

    Jared Schulman
    Team Crusaders
    HVH | TTD

  7. tracy clark said

    Incredible testimony. Thank you for sharing. We are changing lives!

  8. george guzzardo said

    Orrin, I think that was unfair. All the other applicants only had a regular Bachelor’s or Master’s degree. They didn’t stand a chance against the LIFE leadership training business.

    • Dave Hall said

      very well said George. Most of us have no idea how really grand this LIFE system of education is. I’m sure we’ll see many more testimonies like this in the future. By the way, a BIG THANK YOU to all the LIFE Founders for your Liber-leadership!

  9. Wendi Witkowski said

    Great Story and very inspiring!

  10. Erin Brodhagen said

    Thanks for including Larry and Stacy”s story!! I am working with them and they are just a great example of how this business works!!! Thank you guys for being such a great example and for being so humble about all of your success and your experience!!

    Erin Brodhagen
    Team Crusaiders

  11. John Hatchell said

    Awesome, absolutely Brilliant !! Go Life , Go Team

  12. Carol Miller said

    That is AWESOME! We are in the right business with the right people and the education has been amazing! I’ve said it before and I’ll say it again. You are making a difference!

  13. Hilary Dorr said

    This is awesome! Another family changed!

  14. Cody Newton said

    Larry, what an amazing story of having victories because of proper inputs. Inputs-thinking- activity- results

  15. Peggi Kern said

    I am so inspired by Larry’s testimony and am thankful he took the time to share it. Thank you, Larry! Also, thank you Orrin, Chris, Bill, Holger and ALL others who were such an important part of Larry’s LIBER education! Great article!

  16. Kirk Birtles said

    Orrin…. great post! Larry is a great testimony to leadership applied. One more LIFE changed!! Proud of you Larry, kb

  17. Dean Frey said

    Orrin, thanks for sharing this story with us. Another great example of the value of leadership education and the power of association. Congrats Larry..great job!!

  18. Praise God! What a great testimony. In the Content, Commerce and Community approach we teach at opens and seminars, it is so vital that we emphasize this great aspect of our ‘Content’. In the past lives, we shied away from the Content because every other Joe had content or there is always a better or ‘cheaper’ Content. The story above is as unique as the person and the Content we offer in LIFE(Cd’s books seminars and mentorship)makes it possible. Like Chris Brady says, our product is information and our finished product is changed lives. I am proud to be part of this association where the ‘Content’ changes lives whether people participate in the ‘Commerce’ side of the equation or not. That just opens the doors very wide to impact lives on a greater scale than ever imagined.

    Thank you Orrin and the PC for steadfastly following your calling and your diligence and faithfulness has produced much a fruit in all of our lives.

    –thank you

  19. Tim Johnson said

    What a GREAT post!! Larry’s story embodies everything LIFE is about! Great job Larry & Stacey! Thanks for sharing, Orrin!

  20. Kim Decker said

    It is very inspiring to read others stories. I know we do have the best thing out there. Even though my business is not huge I know the material is a GOD sent. Thank you for this story

  21. Sheri Lucas said

    AWESOME! What a great way to start this week!!!! Just fires you up even more (if possible) for Louisville! Watch out main stream and doubters! LIFE is coming at you! WooooHooooo…

  22. Elizabeth said

    Stories of belief! These are the best.
    Everyone in LIFE has their story about their journey and I love hearing them. It’s these stories that inspire others. I love sharing with new people that it is THEIR story that someone out there is waiting to hear. Their story will be the one to give that new person belief and make them step into this environment to check this out. It’s all about HOPE! Don’t undermine the importance of who you are and whose life you can change.

  23. Tina Rasmussen said

    Way to go Larry!! My wife Tina and I both have college degrees and Tina also has a masters in education. We feel 100% that our real education began when we started our “Liber” education with the TEAM and the LIFE BUSINESS! These testimonies are countless, priceless and the answer to our countries woes. I cannot imagine the ripple effect we will have in just a few short years from now, on to the millions!!! God Bless, Bob

  24. Allen said

    Great story an extrodinary education without the debt that
    goes with the credentailist education.
    Thanks Orin
    Visalia CA is going to Rock

  25. Brian said

    Great Post!1 All one has to do is talk with Larry or Stacey and see that they have faith, posture,belief, and a will to do their best for others. There is no need for words, their actions speak very loudly. They represent the leadership for our grandchildren. Great thinking Larry, you hit a grand slam with your note to Orrin. To God be the Glory!!

  26. steve sager said

    Fantastic story!

    Love the success that LIFE is providing for people to have results in their personal life and professional endeavors.

  27. Andrew Rockwell said

    That’s cool!

  28. Mike Gorski said

    Wow this is fantastic! It is amazing to hear stories like this. ‘Mainstream’ is definitely going to be the word for 2013. I am so excited for what’s to come. Can’t wait for the major in Louisville. Fired up!

  29. Frank Froese said

    This is a wonderful and practical, albeit frequent, expample of how LIFE and Orrin’s leadership is changing and restoring personal accountability and application back into our Culture. Thank you for sharing Orrin.

  30. Thanks Orrin for finding value in my story enough to publish it on your blog. I am humbled. God truly gets the glory!

    I appreciate all the wonderful feedback from everyone also. I hope this story helps. Stacey and I are just getting started and the future is looking brighter than ever for all who are involved!!

    We love and respect our leaders so much and cannot thank you guys enough! I can’t wait to see just how far we can take this thing called LIFE! 1,000,000 and beyond, here we come!

    Good bless,

    Larry Allswede

  31. Mary Hermsen said

    I would have loved to be a fly on the wall during that interview. Way to go, Larry! Thanks for sharing, Orrin.

  32. Terry said

    Great post, we live in such a “college strip mall” world now. A degree is so overrated now days. Education is invaluable, but a college degree does not guarantee an education.

    • Orrin Woodward said

      There are creators who have college degrees and creators who don’t. Entrepreneurship is the key pathway back for America and we need government structured in a way to promote that, thus the LeaderShift book! 🙂 thanks, Orrin

  33. Cassie Morgan said

    AMAZING! Thank you for sharing

  34. Jason Dames said

    Wow!!! Great testimony! !!!

  35. Dennis Squires said

    What a great email from Larry! Thanks for sharing it, and thanks for putting this amazing opportunity together for the world!

  36. Sarah Fronick said

    Thanks for sharing this awesome testimony so we can all be encouraged to proudly market ourselves as liber educated. Let’s influence employers to search for LIFE on resumes!

  37. Alex Obiden said

    This story is absolutely incredible and the impact it will have on the lives of other who pursue the same type of education with LIFE will be amazing. Thank you, both Orrin and Larry,

  38. Marty Becker said


    That is awesome! I have had similar situations in my life. People in authoritative positions can immediately pick up on someone who has leadership training that teaches people ‘how’ to think instead of ‘what’ to think. Larry’s testimony is just a confirmation that the LIFE products really work.

    Marty Becker
    Alpha Omega J1

  39. Aron Radosa said

    Nothing more than results will prove the mission of the LIFE Company. The Allswede’s life change & their difference is our power. Awesome resume Larry & thank you Orrin for your zeal to share. A MILLION changed lives!

  40. scott russell said

    The power of learning and applying!!!

  41. George Lucas said

    Great story! It is interesting to read the reaction of people who are centered on degrees not the person they are talking to.

  42. Steve Hullings said

    Great example of LIFE’s life changing world class information. It is truly the education of the future.

  43. Lin Johnson said

    Thanks for sharing that email with us. It certainly says alot for Life and the lives that are being changed because of the great information.

    We sure do appreciate your leadership and congratulate Larry on a job well done!

    Lin Johnson

  44. Powerful story! Orrin Woodward, Chris Brady, George Guzzardo, Claude Hamilton, Bill Lewis, Dan Hawkins, and Tim Marks have such great blogs! I love the information being taught in the LIFE business. Can’t wait to hear about the new PC’s and RT’s in the coming months! Thank you!

  45. Tennyson Heen said

    This is something you share and re-post on whatever social media you’re part of and in the space that says “Write something” put “Just read it”.
    What an awesome story, and it’s for Larry. Truth is better than fiction. How many more Larry and Stacey Allswede stories are happening now to be told in the near future. That, is awesome!

  46. THAT IS AWESOME! So glad you shared this! What a business : ) It’s literally life changing!!!

  47. Lila said

    This is great! I love how LIFE can really enhance whatever you choose to do – inside or outside the business!

  48. Dave ober said

    This is an awesome testimony to how the LIFE educational system can help you have a competitive advantage in the work force today! This is just the beginning!

    • Dave,

      I’m sure over the years of owning your own business and hiring countless people for various positions that you interviewed many who had the degree but little education.

  49. Lena said

    What a great testimony of the life products!

  50. Wow, awesome testimony! Just anothrr amazing example of how important our education system is in the real world. I know tons of people w/ degrees who don’t have an educstion. Congrats to Larry for having the posture and courage to apply &interview for that position regardless of his credentials. Im sure there will be many more stories similar to his on our way to a million!

  51. Chris Robinson said

    Fired up!! Another life changed because of a willingness to change their information, that creates different thinking, that creates different activity, that creates totally different results for their family. Fantastic!!!!

  52. Angie Ballah said

    WOW! What an inspirational testimony! Taking control of our own education changes lives!!

  53. Cynthia Emelander said

    Testimonies like this prove that it’s not only those people with college degrees that can have or MAKE their chance to succeed in the modern world. Awesome and inspiring!!


  54. Ruthann said

    An awesome beginning for Larry, congratulations! You have used the tools given you to start a change in your life and for the life of your family. Looking forward to the future and seeing how “Life” steers your path. You are showing us how the business can work and sharing your vision through action…

  55. Matt Mielke said

    What a great testimony Larry! My wife and I have the degrees, MD and PharmD, and we believe in the “liber-self directed education” model with the LIFE business. Through the LIFE continuous learning methods we have become more complete people. Matt

    • Lydia Seibert said

      Yours and Michelle’s story at the January seminar were invaluable to us. My husband and I are both medical professionals, and one of our greatest obstacles are the “credentialists.” What a wake up call when Michelle told us there is no one we shouldn’t contact! We’re still a bit timid toward those with higher degrees. My own brother is a Harvard Law School graduate, but he dismisses LIFE as my “little business,” while he’s building a leadership library as CEO of his company! We need the posture you help us build! More CD’s. More reading–that’s where we are as we begin 2013.

      And Larry’s story is similarly inspiring to all of us! It’s happening everywhere because “people of integrity intend to be believed!” Really, we have a corner on the education market, since it has been so dumbed down, and ignorance serves the agenda of those who would take away our freedoms.

      Fight on, Orrin and Matt and Larry and all those dedicated to preserving Freedom!

  56. Robert Daley said

    I am looking forward to the time when that kind of story in common……. A self directed education trumping over “conventional” education….. Thanks for sharing that with us Orrin

    God bless

  57. Mike Samuelson said

    Wow, What a inspiring email and story to share. Thank you for the continuing pursuit to get a million people and more to a Liber education. I know the Life business has changed my wife and our lives so much by seeking the same through audios, books and mentorship.

  58. Kelli Sager said

    What a great inspirational story Orrin ! Thanks for sharing it with us . I know there are thousands of testimonies out there like this , and I can’t wait to hear more !

  59. Larry, I am so inspired and encouraged by your story. Thanks.for sharing, and thank you Orrin for making us aware of this enlightening testimonial. Having been with Team for less than a year, I have sometimes had a little doubt if this was the right direction for me to go with my time and energy… Not anymore… I realized that my whole 38 year career as a photographer has been based on a continuous ” Liber-self directed education”. Now I have a focused resource for the other aspects of my life. I have a renewed enthusiasm for the future. I’m truly excited about changing the world, starting with my self
    Thank you again Larry, Orrin and the PC

  60. Adam Powell said

    What an incredible story. It’s so great to see how The Life Business is having such a positive influence with so many people! Thanks for sharring Orrin.

  61. Keith Sieracki said

    Great story, great dedication and application to change a family.

  62. WOW! What an amazing email! Thanks Larry!

  63. Tim Jarvinen said

    Fantastic story! Extremely proud of the Allswede’s…congratulations!!

  64. Neal D. Ruffner said

    What a great success!! Thanks for sharing!!

  65. Rita Haas said

    Thank you Orrin for a testimony from a family who’s learning and growing but not quite the pc level yet. LIFE affects everyone at every level!

  66. Jerry & Polly Harteis said

    What an amazing, motivating testimony! Once again, George’s comment nailed it! We are honored to be in business with you! Thanks so much for being “bold”, Larry, & putting your faith into action!!

  67. Sarah said

    Great testimonial about taking education into your own hands!

  68. Fantastic and a testiment to the life changing material we have in our hands. May God continue to bless Larry, his family and all of us on this journey to 1 million people.

  69. It’s not the title it’s the ability. In business we need abilities more than we need titles.

  70. Kevin Hamm said

    Thanks for sharing this Orrin,

    It was great to hear Larry’s story. He showed a lot of tenacity applying for the job and then delivering once he was hired. I am sure his hunger to learn in a real and visible way convinced the interviewers that he was a strong pick. Great stuff all around and certainly inspiring as I work on my own testimonies. Looking forward to the weekend!

  71. Mike & Debbie Banks said

    These are the stories that our older kids need to hear — how they CAN get a LIBER/leadership education that is respected by employers without all the debt of traditional university training. People in TEAM are doing it! This give us all HOPE… Thank you, Larry! Thank you, Orrin!

    Making a DIFFERENCE! ~~Mike and Debbie

  72. Jeff Taff said

    Just goes to show ya…this stuff is AWESOME!!! I never thought “information” would be the KEY to a changed life but low and behold, it sure is. And not just any information, and not the best information…but the best information interpreted and applied correctly over time to create lasting change. On to a million.

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