Beyond Relationship Marketing: Friendship Branding
Posted by Orrin Woodward on September 26, 2014
Here is a segment of a LIFE Leadership talk I gave in Texas on the importance of business owners moving beyond relationship marketing and into friendship branding. A company can serve a customer, but the best service is when friends serve friends. Thus, the reason why every business ought to move from treating customers as customers and start treating them as you would a friend.
In a sense, they are your business’s best friend and should be teated accordingly. Can you give an example where a business person treated you beyond just a customer and treated you as a friend?