Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

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Beyond Relationship Marketing: Friendship Branding

Posted by Orrin Woodward on September 26, 2014

Here is a segment of a LIFE Leadership talk I gave in Texas on the importance of business owners moving beyond relationship marketing and into friendship branding. A company can serve a customer, but the best service is when friends serve friends. Thus, the reason why every business ought to move from treating customers as customers and start treating them as you would a friend.

In a sense, they are your business’s best friend and should be teated accordingly. Can you give an example where a business person treated you beyond just a customer and treated you as a friend?


Orrin Woodward

8 Responses to “Beyond Relationship Marketing: Friendship Branding”

  1. Chad Waters said

    Hi Orrin!

    When we get the world to adapt or act vs think we will change the world! Then we can get them to treat each other as family as my business partners all tend to come!

    God Bless

  2. John said

    I need to hear this talk several more times to get the richness and wisdom. Thanks for coming back to houston (or Huntsville at least) thank you for coming “back into the subway” and looking for Josh Bells! You’re truly a great example of the kind of leader we all need to be; Humble, Honable and Hungry. Hurry back to Texas!

  3. David Nelson said

    A few years back when I walked into a feed store in Clifton Park, NY the first time they welcomed me very warmly like we were brothers. It was very refreshing and mind blowingly nice. Of course, we shopped there alot

  4. Renee Robinson said

    I truly am blessed to be in a business which I’m constantly learning and developing leader skills and striving to become a successful business for myself. The Awesome Community of People with Faith and Leadership the Encouragement from my Team of Mentors and Leaders is on going. So this is a Great Business to be in just for the friendships You Make and become closer.

  5. Adam Lucarini said

    This is a refreshing viewpoint! Life -leadership is changing business. Many people will study what the leaders have done and the life changing information; and many lives will be blessed because of the wisdom that they have gained.

  6. CJ Calvert said

    Orrin, thanks for sharing. People do business with people they know, like and trust. As a choleric by nature coming into this industry, mastering the art of true friendship was like learning a new language. Fortunately LIFE Leadership provides world-class information on all 8 F’s, including the art of friendship. Thank you for another excellent video!

  7. Josh Harris said

    Hi Orrin,
    I remember hearing this talk on cD about how a certain car sales men used this principal & got tremendous results. Stopping to think about this principal, it only makes sense. I mean who likes being pestered about anything from anyone let alone a friend. A couple weeks back I visited my aunt and uncle in the Sacramento area. It was my little cousin’s birthday and my uncle needed to replace the card he originally bought. We were at a popular chain of stores up there called “Raleys”. He swapped the birthday card only to find, there were no more of the original one that he wanted to replace. The new one he picked was $1 more. He let the manager know this and she said: “Go on ahead and take it.” We thanked her profusely then left. I will always remember this lady now because of that one act, she treated us like friends.

  8. Abe Redekopp said

    HI Orrin,

    I was fortunate enough to be in Huntsville and hear this talk live, and the whole time I couldn’t help but think how spot on you were with your information! These are principles we use in our construction business, and they never fail to result in a customer referral. Thank you again for your incredible leadership!

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