Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

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Net Worth versus Net Impact

Posted by Orrin Woodward on August 10, 2017

So many believe financial success is about maximizing net worth, but in the LIFE Community, we feel differently. What if, instead of maximizing financial net worth, people focused on maximizing financial net impact? After all, we aren’t taking any money with us anyway when we leave this world, so why not focus on making a net impact rather than building net worth?

This is the purpose of All Grace Outreach (AGO), a foundation designed to help the LIFE Community have an impact by making a difference. In fact, 100% of the corporate profits for the AGO series (one Christian-based book and CD per month) flow into the foundation to be given away to charities who serve others. For example, at our Des Moines Leadership Convention, Chris Swanson, our All Grace Outreach (AGO) Spokesman, invited Tim Ballard, the founder and CEO of Underground Railroad, to share his mission. Operation Underground Railroad (OUR) is an organization developed to help free children from sex slavery, a slavery that is growing yearly. Shockingly, Ballard stated that there are nearly as many people in slavery (the Physical Matrix) today as at any time in recorded history.

Whereas the Financial Matrix is the biggest system of control, the Physical Matrix is also growing and Operation Underground Railroad is helping set the children free. Tim Ballard, to say the least, is a rare gem. Frustrated by his inability to truly make a difference in the lives of the sex-abused children, he resigned from his cozy, comfortable, and compensated Department of Homeland Security government job, to do the unthinkable – start a charity to free the children.  Most of his associates thought he was nuts to leave his secure job to launch such a demanding and dangerous undertaking, designed to work with foreign governments to break up the child sex slave rings.

Ballard, however, ignored the critics and pursued his calling with impressive resolve. He is a modern day hero and it’s vital that the men and women who desire to make a difference hear his story. The men and women in LIFE have committed to help. Following our three rules – Have Fun, Make Money, and Make a Difference – LIFE desires to help those unable to help themselves. Not only do we set people free from the Financial Matrix, but we can also help set children free from the Physical Matrix. Ballard shared why and how he started Underground Railroad and Laurie and I, along with thousands of others, were deeply moved. How has something so vile and oppressive been allowed to grow around the world with so few even being aware, let alone seeking to stop it?

Chris Swanson, after becoming aware of Ballard’s work through members of the LIFE community, asked and answered this question. Indeed, not only is Chris Swanson my good friend and the human energizer bunny, but he also gives us his time and money like few others. As a result, he launched an AGO fund-raising campaign, where people can support others push-up efforts to help raise awareness and money for the Underground Railroad. The money is used at OUR, not only to set children free from slavery, but also to provide ongoing support in the abuse recovery process.  Laurie and I watched Ballard become emotional as thousands of people gave him a standing ovation to honor the work he has done, and we vowed to help. When leaders have the courage to stand for truth and justice, others must stand with them.

Laurie and I have decided to up the ante in this worthy endeavor, for several years back we launched our personal charity, the Woodward Foundation, to complement our corporate charity, AGO.  We can think of no better way to shine Light into the children’s darkness than to support the AGO efforts by matching whatever funds AGO can raise with a personal contribution. The Woodward family will match dollar-per-dollar donations of up to $500k for this campaign. In other words, if Chris Swanson, Chris Brady’s corporate staff (UPDATE: Chris and Terri just messaged me saying they will match the corporate staff funds raised!), and the LIFE field leaders can raise $500k between them, the Woodward Foundation will match this gift and in total provide one million or more dollars to Operation Underground Railroad (OUR)!

Orrin Woodward & Tim Ballard at LIFE Convention

Can you imagine the impact $1 million dollars can have in OUR as they raise teams that risk their lives to bring the oppressors to justice and shine LIGHT into the children by freeing them from slavery?  This is something that everyone in LIFE can contribute to. Whether it’s doing push-ups, supporting others who do push-ups, or simply cheering them on, 100% of the proceeds from this fund raiser will be matched up to $500k so everyone’s efforts are effectively doubled.

This is our opportunity to pay forward our blessing into those who truly need it. Thank you, Tim Ballard, for answering the call to help those who cannot help themselves. You are shining LIGHT in a dark world and you have many friends who are with you physically, mentally, and spiritually. Jesus said it best in 1 John 3:17-18 ESV – But if anyone has the world’s goods and sees his brother in need, yet closes his heart against him, how does God’s love abide in him? Little children, let us not love in word or talk but in deed and in truth.

What part will you play in setting the children free?


Orrin Woodward

27 Responses to “Net Worth versus Net Impact”

  1. WOW, that is amazing gift Orrin.

    How can a 69 year old sales guy work to donate.

    I am retire with only $1700.00 per month to live on.

    God bless


    • Orrin Woodward said

      Randy, 100% of AGO corporate profits go to AGO so one way to support is to get on the AGO subscription, but the best way is to come to Louisville and cheer on the people doing push-ups! Everyone can play a part to help the kids. thanks, Orrin

  2. Ken Hendon said

    Wow! That is the most concise statement about LIFE I have ever seen. Thanks, Ken

  3. Mandy Bergeron said

    Orrin, you are such an amazing leader and this just continues to show the heart you and Laurie have. I’ve been doing push-ups each day and will continue to add on more every day until October. Thanks for the motivation to keep working harder.

  4. Richard and Jammie said

    This is an awesome article. We need to shout this message from the rooftops. You so perfectly capture in words the sentiments of the hearts of so many! What if, instead of maximizing financial net worth, people focused on maximizing financial net impact? Thank you for this and for your generous commitment to match what we all raise. Excited to see you both this weekend in Madison!

  5. Deborah Poteet-Johnson, M.D. said

    As a physician, I have worked directly with victims of human trafficking, and have studied this topic quite a bit. This is a very, very good work that LIFE Leadership is doing!! God bless you all for having the heart (and the guts) to tackle these issues that most people don’t want to discuss, let alone confront.

  6. Count the Stephens Family IN Orrin!

    God bless you for your Leadership.

  7. Renee Oettinger said

    Your love and generosity are incredible. Your passion drives us to do more. A woman I work with who has never done push-ups is already practicing and getting pledges.

  8. Melissa Redford said

    Here in Moses Lake, WA we are so excited to raise funds that we have challenged out local gyms to host a push up contest here and compete against each other for funds raise. The gyms will send their winners along with the donations to Louisville to compete. Our goal is to raise $100,000 in Moses Lake!!

  9. Jerry R Finin said

    Wow Sir you truly are an example to follow! That’s awesome and I have so much respect for LIFE industry and what it stands for. The world needs LIFE. I am truly thankful and blessed to be apart of LIFE. May God continue to Bless you and your family! Fired up!

  10. Christine Fleury said

    Wow: “John 3:17-18 ESV – But if anyone has the world’s goods and sees his brother in need, yet closes his heart against him, how does God’s love abide in him? Little children, let us not love in word or talk but in deed and in truth.” Love that this is what LIFE is all about. So grateful for the thin threads that led us to this beautiful family.

    • Jerry R Finin said

      Me too Christine we are blessed and get to bless people along our way in return always being a win win.

  11. Orrin,
    Once again your heart shines thru by your actions. Peggi and I will work to do our part to help the field raise the $500K. Thank you for the leading in this area as well as so many others.

    Tim Kern

  12. Jim Wilson said

    Hello Orrin,
    Sara and I made the decision long ago to follow you and Chris. I couldn’t prouder of the organization that evolved. Thank you for putting the spurs to us with such worthy endeavors!
    Jim Wilson

  13. Jim Wilson said

    Great idea Melissa!!

  14. Anthony Nieto said

    How awesome Orrin! Thanks for your leadership and example! I will definitely be there in Louisville and contributing. This cause touched me and made me angry at the same time. I never even knew it was that bad. Thanks Tim and Chris for opening our eyes and rocking our lives with this one.

  15. Steve Duba said

    Thanks O You are an amazing leading couple and we are proud to be a part of this amazing organization. Proverbs: 27 v 17

  16. The LIFE corporate offices are IN! We had a meeting yesterday to roll this out.

    Also, Terri and my foundation will match the gifts brought in by the corporate office.

    Let’s make a real difference in the lives of those who cannot help themselves, and attack an unspeakable evil.

    Chris Brady

    • Orrin Woodward said

      Chris, that is so cool! That means the corporate office community is like four times whatever it can raise since you and Terri are matching it and then Laurie and I are matching it again – doubled by your pledge, then doubled again. I believe we can hit the million or more figure! thanks, Orrin

    • Jerry R Finin said

      So very happy to be apart of an outstanding industry! This fires me up!

  17. Zach Frey said

    I LOVE this! Focused on building our Net Impact every single day! Fired up to do lots of push-ups and raise the resources necessary to put a dent in this deplorable “industry”. God bless all of the efforts!

  18. Alex and Stephanie MacDonald said

    Count the MacDonald family in! Chris Miller replayed the emotions from the Major at our last Fort Wayne open and I wanted to hit the floor and pump out the push-ups! I’m training every day in anticipation of making a huge impact to set these kids free! We are making a huge impact and it’s up to us how massive that impact is. I will do everything I can to either get a sponsor or to get another to the Louisville event. Thank you so much Woodward’s and Brady’s for matching our efforts and showing us what financial success allows you to accomplish. We love you and pray for you daily!

  19. Stephen Kennedy said

    Yet, another example of how Orrin, and LIFE, are bringing light into a dark world. I feel privileged to be apart of the amazing organization.
    Thank you

  20. Michael J Zadrozny said

    Outstanding group of people that I am so proud to be associated with. I’m training and getting pledges can’t wait for the next major!

  21. Elaine Mallios said

    This is super cool! We are getting sponsors for Sia to do the push-ups. I would but they won’t let me do “girls” push-ups. HAHA.

  22. Neil Jenks said

    In true LiFe fashion, showing true leadership by example. I was so proud to be a part of LiFe when Chris Swanson announced at Men’s leadership that you & Laurie were donating your hard earned money toward OUR. LiFe is an extremely rare company that actually has leaders that lead from the front! Thank you for your example once again! Count Angela and I in at Louisville to do our part!

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