Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Archive for the ‘All News’ Category

Personal Responsibility: The Key to Leadership

Posted by Orrin Woodward on January 24, 2013

Dan Hawkins has mastered personal responsibility. In fact, he is in the process of mastering the teaching of personal responsibility to others. In this video, Dan shares how he applied the PDCA process to his life with specific intent. Life doesn’t get better until a person develops a plan to get better. Dan started as a mechanic and now has a nationally recognized blog, financial and relationship success, and a bright future. This is what happens when a couple like Dan and Lisa Hawkins develops personal responsibility. On the other hand, when a person blames others for his or her life, life gets worse. Think about it. Name one winner you know that goes around blaming others for his or her situation. Nada, zip, zero! Why? Because winners refuse to make others responsible for their personal change. The LIFE business PC leaders are a group of men and women who hold themselves responsible to grow and change, not shrink and blame. Imagine a community of winners who create a LeaderShift within our culture, and you have the purpose of LIFE. Each reader must choose which path to take in life. Here is Dan describing the steps of real change.


Orrin Woodward


Posted in All News, Leadership/Personal Development | 40 Comments »

LIFE Business: One-Time Cash Awards (OTCAs)

Posted by Orrin Woodward on January 9, 2013

The LIFE business has a goal to be the best entrepreneurial start-up company for budding entrepreneurs. By providing life-changing information in the 8Fs and the top-paying LIFE Business Compensation Plan, we are well on our way. For 2013, LIFE has announced that the One-Time Cash Awards (OTCAs) have been increased at nearly every level. Because LIFE flows so much of the profits back to the field Members, our goal is, as we grow, to increase the bonuses offered to Members for customers and communities. What other company does that? Here are the details.


Orrin Woodward

Below are the ranks and respective OTCAs for 2013:

Leader 6

receives $3,000. (As an aside, if a Member is Trip Tracking, he will have received a free vacation earlier as well.)

This means you have to qualify as a Leader for six months out of the year with at least three consecutive months.

There are two ways you can qualify as a Leader:

1. Have a total of 15,000 PV or more with no downline Members with 15,000 PV or

2. If you do have a downline Member with 15,000 PV in your first Team, you must have 6,000 PV outside of your first Team, which includes all outside Teams, personal volume, and customer volume.

Leader 12

receives $12,000 (up from $8,000 last year). (Trip Tracking Leader 12’s receive another free vacation)

This means you have to start qualifying in January, so you can qualify for all twelve months of the year.

Coordinator 6

receives $6,000 (up from $4,000 last year).

Coordinator 12

receives $15,000 (up from $10,000 last year).

Sr. Coordinator 6

receives $15,000 (up from $10,000 last year).

Sr. Coordinator 12

receives $25,000.

Life Coach 6

receives $50,000 (up from $30,000 last year).

Life Coach 12

receives $100,000 (up from $80,000 last year).

Executive Life Coach 6

receives $100,000 (up from $50,000 last year).

Executive Life Coach 12

receives $150,000 (up from $125,000 last year).

Double Life Coach 6

receives $150,000 (up from $75,000 last year).

Double Life Coach 12

receives $200,000.

Triple Life Coach 6

receives $200,000 (up from $100,000 last year).

Triple Life Coach 12

receives $250,000.

Posted in All News, LIFE Leadership | 27 Comments »

LIFE Leadership Conventions

Posted by Orrin Woodward on January 5, 2013

It’s a beautiful Saturday morning and I just finished watching a superb video on the impact of the LIFE Business Leadership Conventions. Rob Hallstrand and his LIFE staff are knocking the ball out of the park on the recent videos. Indeed, the LIFE Convention video captures how a person can change from the inside out. In fact, it’s the only way true lasting change occurs. When a person thinks differently, he begins to act differently, thus producing different results in his life. Twenty years ago, I made one of the best decisions of my life by starting a personal growth journey.  Just like everyone else, I changed my internal thinking which led to external changes. For twenty consecutive years, I have read 10-15 books per month. But, I didn’t just read them, I applied them within the leadership communities. Over time, this reading and daily application led to amazing changes in who I am and what I see for the future. The same opportunity to start your journey is available at the LIFE Business Conventions around North America later this month. 2013 is the year to launch your LeaderShift! Here is the new video.


Orrin Woodward

Posted in All News, Leadership/Personal Development, LIFE Leadership | Tagged: | 66 Comments »

King Pyrrhus & the Rise of the Romans

Posted by Orrin Woodward on December 31, 2012

Here is the beginning of my study of the Roman’s. King Pyrrhus  was the first to learn that the Roman city-state was different than its Greek forerunners. In a similar fashion, the LIFE Business is different than its community building forerunners. Offering a product that every single person in the world needs, regardless of whether they realize it or not, the LIFE Business is quickly becoming the highest quality and best value leadership answer for corporations, churches, communities, and individuals. 2013 is fast approaching, be sure to make this your personal best year. This can start the moment you choose to turn off the TV set, turn on the CD player and press play. Here is the story of King Pyrrhus and the Romans.


Orrin Woodward

King Pyrrhus & the Dream of Empire
King Pyrrhus dreamed of conquering the known world. Indeed he had the ability, as he is considered one of the three greatest military commanders of the ancient world along with Alexander the Great and Hannibal. Consequently, when he received a request from Tarentum (a Greek city in Italy), to help defend the Greek cities from the advancing Romans, he happily complied, believing his moment of destiny had arrived. Cineas, however, Pyrrhus friend and wisdom-filled counselor, who had mentored under the Greek orator Demosthenes, responded stoically, seeking to comprehend the king’s thirst for empire. According to Plutarch, Cineas reflected:

“The Romans, O Pyrrhus, are said to be good fighters, and to be rulers of many warlike nations; if, then, Heaven should permit us to conquer these men, how should we use our victory?” And Pyrrhus said: “Thy question, O Cineas, really needs no answer; the Romans once conquered, there is neither barbarian nor Greek city there which is a match for us, but we shall at once possess all Italy, the great size and richness and importance of which no man should know better than thyself.” After a little pause, then, Cineas said: “And after taking Italy, O King, what are we to do?” And Pyrrhus, not yet perceiving his intention, replied: “Sicily is near, and holds out her hands to us, an island abounding in wealth and men, and very easy to capture, for all is faction there, her cities have no government, and demagogues are rampant now that Agathocles is gone.” “What thou sayest,” replied Cineas, “is probably true; but will our expedition stop with the taking of Sicily?” “Heaven grant us,” said Pyrrhus, “victory and success so far; and we will make these contests but the preliminaries of great enterprises. For who could keep his hands off Libya, or Carthage, when that city got within his reach, a city which Agathocles, slipping stealthily out of Syracuse and crossing the sea with a few ships, narrowly missed taking? And when we have become masters here, no one of the enemies who now treat us with scorn will offer further resistance; there is no need of saying that.” “None whatever,” said Cineas, “for it is plain that with so great a power we shall be able to recover Macedonia and rule Greece securely. But when we have got everything subject to us, what are we going to do?” Then Pyrrhus smiled upon him and said: “We shall be much at ease, and we’ll drink bumpers, my good man, every day, and we’ll gladden one another’s hearts with confidential talks.” And now that Cineas had brought Pyrrhus to this point in the argument, he said: “Then what stands in our way now if we want to drink bumpers and while away the time with one another? Surely this privilege is ours already, and we have at hand, without taking any trouble, those things to which we hope to attain by bloodshed and great toils and perils, after doing much harm to others and suffering much ourselves.”

Plunder over Peace – Bastiat’s Law
The reasoning of Cineas, although accurate, did not convert Pyrrhus to peace. Instead, it merely troubled him by pointing out the great happiness he was sacrificing to pursue objectives that could only result in enduring conflict. Bastiat’s Law, in other words, was so deeply embedded within the would-be conquerer, that renouncing his plans for war and plunder wasn’t feasible, despite believing Cineas had spoken truth. Interestingly, even though war and plunder has produced the same bitter fruit since the beginning of recorded history, few seem to learn from this lesson. As a result, the Five Laws of Decline has tempted each generation of leaders to plunder his neighbors for personal gain, ruining the peace and prosperity of all.

To add insult to Pyrrhus’s perceived injury, Latin Italy, despite the Roman’s suffering defeats in several contested battles and Pyrrhus marching into Latium (40 miles from Rome), refused to abandon Rome’s cause. They remained loyal to the Romans because the Romans had not plundered the allies, but instead had treated them as equals with full rights within Latium. Consequently, the peace offer delivered to the Senate by the Pyrrhus’s confidante Cineas was rejected, mainly through the resolve of the blind Appius Claudius, who reminded the Romans that they had never treated with an enemy on their soil. Inspired, the Romans refused further negotiations and nobly returned the 2,000 Roman prisoners that Pyrrhus had released in anticipation of an amicable settlement. Cineas, in awe at the nobility and bravery of the Romans and its allies, returned to Pyrrhus, declaring that the Roman senate was an assembly of kings. Indeed, the Roman senate’s treatment of defeated cities, forming alliances, not subjects, was a huge competitive advantage of Rome over its various enemies. Historian Tenney Frank explains:

The liberal behavior toward subject states was one of Rome’s first contributions to civilization and marks a great forward step in the history of government. We need not assume that this liberalism was based on sentiment or emotion. It was rather due to wise insight into human nature. The Romans somehow learned that subjects can readily be ruled only by fair treatment. It was the example set by these great legislators that made Rome the first city-state capable of building an enduring empire, and it is a pity that we do not know their names.

Rome, Allies, & Pyrrhic Victories
Because the Romans had not plundered their allies, they remained, for the most part, loyal during the crucial early wars with the Etruscans, Greeks, and Carthaginians. In a word, the Romans just treatment of its allies kept the five laws of decline in check during the formative period of the Roman city-state and allowed them to defeat enemies with greater wealth and resources, but less trust amongst its allies. Evidently, honesty, integrity, and character are essential for building trust, that in the long-run, is the key difference maker. King Pyrrhus, after another hard fought victory over the Romans replied to one of his men when he announced they were victorious over the Romans, “one more such victory would utterly undo him.” Pyrrhus realized his key commanders and soldiers were either wounded or dead and would be difficult, if not impossible, to replace. In contrast, Rome and its allies, because of the trust built within the alliance, had a practically unlimited supply of talented commanders and men to replace their losses. In other words, even in defeat, the Romans were gaining victory. Pyrrhus predicament is what led to the term “Pyrrhic victory,” defined as someone who wins a victory, but the price paid is so great that it negates any sense of achievement or profit. Eventually, King Pyrrhus exited Italy and returned to Epirus, realizing he could not defeat the unified Romans with the constantly bickering and dis-unified Greek cities of Italy.

Posted in All News, Freedom/Liberty | 25 Comments »

Bill Lewis: Thinking Before Speaking

Posted by Orrin Woodward on December 29, 2012

Bill Lewis, my good friend and LIFE Founder, shares his wisdom on thinking and speaking. It’s almost 2013 and this is the time of year that people set New Year’s resolutions. What areas of life do you want to change next year? Bill’s thoughts on thinking before speaking would greatly improve the relationships in your life and business. I know that pausing before speaking is one of the biggest areas I work on everyday. In fact, before blurting out anything, I ask myself – is it worth it? If the outcome for saying the remark is detrimental then why say it? Bill shares many key nuggets in this short video that relate to this. The LIFE Business is your personal wisdom developing machine if you will apply the principles being taught. Remember, principles are proven through performance, so you will know its a good principles by the changes in relationships and results you see. 2013 is going to be a great year for LIFE and I pray it’s a great year for you!


Orrin Woodward

Posted in All News, Leadership/Personal Development | Tagged: | 36 Comments »

Private Achievements Lead to Public Achievements

Posted by Orrin Woodward on December 26, 2012

I received the following email from Vivian, the wife of my good friend Michael Holloway. A year ago, they joined LIFE (thanks to Laurie sharing LIFE materials with Vivian) to improve their marriage, finances, and friendships. This emails confirms the first year was a HUGE success. Interestingly, what makes the LIFE Business so different than conventional network marketing companies is the product is a better you. This can be achieved even if the person doesn’t become a celebrated millionaire. In fact, the whole purpose of LIFE is to help people achieve personal goals, whether these goals revolve around having fun, making money, or making a difference is up to them. Michael and Vivian started the business with Mike recently out of work. However, they didn’t use lack of money as an excuse not to read, listen, and associate. Indeed, with the finance pack, family pack, and Mental Fitness Challenge, they transformed their home life, leading to rewards greater than any dollar figure.

Mike and Vivian are champions because they are leading their families based upon principles today. The LIFE Business didn’t change their lives, but they did by using he principles learned from the business. Mike applied the PDCA process to acquiring his GED and received his high school diploma, ending year of living with regret for not finishing school. Moreover, he changed his leadership methods and joined the coaching staff of the local soccer club. In truth, his leadership and encouragement of his team was nothing short of amazing and made me proud to be one of the LIFE Founders because I could see firsthand the effects it was having on Michael’s life, and through his changes, he changed his family and community. Today, Mike is gainfully employed, reducing his debt monthly, and experiencing the inner joy that leads to peace. When a person changes his life, he subsequently changes the lives of everyone around him. This is why the LIFE Business is changing the world one person at a time! I am so proud of the Holloway family for living the Biblical principles that lead to real growth and change! Here is the heartwarming email from Vivian.


Orrin Woodward

This email has been a long time coming. My husband Michael is an amazing man. I don’t believe I could have said that and meant it a little over a year ago. Last year he recommitted his life to Christ and through prayer we were led to you and LIFE. Today, Michael has his high school diploma, has read countless amounts of books and we couldn’t be more proud of him. Through the material he has learned so much that he now has a real relationship with our daughter. Who would have thought that a man that didn’t like to read would learn patience, understanding, about relationships and so much more through Books and CDs’?

As you know he was coaching Steven’s soccer team. Due what he has learned it turned out to be a wonderful season. It was great watching other coaches yelling and getting upset and my husband would smile and say something like “that would have been me a year ago”. He is continuously confronted with situations that he would have handled in a completely different way. We all saw the changes in the players and the team as a whole through the encouraging emails he would send the players weekly. He was able to use what he had learned to boost the teams’ confidence. Even the parents requested to be copied to the emails. It’s was amazing to see the mutual respect that they developed over time.

Riding in the car with him is no longer stressful because, I know that he is not going to yell at another driver. He now smiles and makes some funny remark. He no longer agrees with us to keep the peace he truly listens to us. Life at home isn’t perfect but through the materials we are able to see where changes need to be made and because of what Michael has learned we make adjustments. Instead of thinking that he knows everything he constantly tells me that he still has growing to do. One change that has really made a big difference in our marriage is that he no longer tries to fix things or find solutions when I tell him about a problem. He just listens and supports me and that means a lot.

FYI, we still have more PDCA on our family meetings but we do not give up. We thank you and Laurie for allowing us the opportunity to help ourselves and others.

Vivian Holloway

Posted in All News, Leadership/Personal Development | 55 Comments »

Dan Hawkins: Shark Fishing

Posted by Orrin Woodward on December 22, 2012

Captain Bill Howard and I took my friend and co-founder of the LIFE Business, Dan Hawkins, on a shark fishing expedition earlier this week. I like to catch and release the big boys after getting them up to the boat to marvel at their power and design. I have caught Reef, Nurse, HammerHead, Tiger, Bull, and even had a Mako Shark on the line; however, this day 0f fishing would be unique. Incidentally, it was unique for Cap Howard as well and he was a fishing guide in the Dry Tortugas for over 15 years, helping to catch 18 foot Tiger Sharks, monster Hammerheads, and beastly Bull Sharks. Rarely, in other words, is something going to surprise him.

Nevertheless, less than two hours into the trip, I set the hook on what seemed a mild bite and handed the top of the line, practically unbreakable pole, to Dan Hawkins. Dan was not able to make up any ground on this shark, so, assuming he wasn’t applying the proper pressure, I started fighting it. After an hour of making no headway, exhausting myself in the process, I realized this Bull Shark was bigger than any other shark I had ever faced. I surrendered the pole to Cap Howard, who for the next 45 minutes battled the beast to a standstill, but no progress. He simply could not move the Bull Shark’s head in the slightest degree in our direction. In fact, he exclaimed in all his years of fishing, that he had never seen a shark of this bulk and power. Indeed, the longest shark ever battled on the Dreambuilder II required less than two hours to bring into the boat (a nearly 500 pound HammerHead), but after three hours and counting, we resembled spitballs hitting a battleship. 🙂

Finally, at the 3 1/2 hour mark, and the fish made another huge run, taking out 200 more yards of line.  I set the pole in the rod holder, hoping to rest a bit as we strategized how to bring in this potential world-record Bull Shark. Curiously, in the Florida Keys this summer, a researcher tagged a 1,000 pound Bull Shark, shattering the previously believed world-record of 700 pounds for a Bull Shark. Evidently Bull Sharks are much bigger than previous research indicated. Without exaggeration, I am convinced we had a Bull Shark of this on the line. Nonetheless, Cap and I had no idea how Dan could get this monster up to the boat to take a picture.  As we contemplated our options, the shark dove down to the bottom, snapping the base of the pole while in “rested” in the rod holder! Literally, the force of this fish bent the pole with such energy that it snapped my lifetime guaranteed Ugly Stick. Now, things were getting desperate.

With no ability to rest, we took turns fighting the increasingly upset shark, ultimately requiring two at a time –  one, fighting the shark’s power and the other reeling in when possible. Meanwhile, to make matter worse, the weather turned uncooperative with the wind and waves picking up, making it difficult to maintain our footing and hold the pole. Knowing we were now in a race against weather, time and wills – the Bull Shark against ours – we tightened the drag to the breaking point. At the four hour mark, we optimistically believed the shark was running out of gas. The attack intensified as we flexed the pole and line to its limits in the hope of breaking the shark’s will. Instead, we  helplessly, watched the shark, who had fought twice as long as any other shark in my fishing history, strung an awe-inspiring run of another 150 yards! Cap, Dan, and I, at that moment, realized we had, in reality, not caught the Bull Shark, but that it had caught us!

Needless to say, we didn’t catch this unbelievable fish, for not long after this run, he frayed the 220 pound monofilament line and convincingly swam away. The shark simply refused to be caught. Thankfully, however, it’s still out there, just outside the Port St. Lucie inlet, waiting for you to be invited fishing. I am calling for reinforcements to help us catch, take a picture, and release this and other sharks. 🙂 Any volunteers? LIFE is great!  I love the Christmas season because we can gather with family and friends and dream together. Merry Christmas everyone and if you dream of helping me catch the big sharks, be sure to start working out now!


Orrin Woodward

Posted in All News, Fun | 40 Comments »

Claude Hamilton: Financial Commonsense

Posted by Orrin Woodward on December 17, 2012

Claude Hamilton shares some commonsense principles of finances. Claude has become one of the top leaders within the LIFE Business because he is mentally hungry to learn and grow. With the LIFE Business Compensation Plan, people gain earn while they learn. 2012 was a great year and I hope everyone is setting their resolutions for 2013 to make it the best year of their life! Here is Claude’s video.


Orrin Woodward

Posted in All News, Finances | Tagged: | 26 Comments »

Christian Gospel: The Good News

Posted by Orrin Woodward on December 16, 2012

Since it’s Sunday morning, and I have a few minutes before heading out to church, I want to share a Gospel message from a Sunday morning service at our Leadership Convention. The Gospel message is the message of hope for mankind. The Christmas season is a reminder to everyone that grace has overcome sin and is saving ruined sinners through Christ’s sacrifice. After studying the Five Laws of Decline all week, I am thankful for God’s grace to save sinners like me. All of us need God’s grace because apart from His grace, we are lost. The LIFE business cannot save anyone; only Jesus Christ can do that. However, the LIFE business can surround you with a community of people who have experienced this grace personally and can model love and encouragement to you as Christ commands us to do. Is LIFE or Team perfect? Of course not. Are we improving? I certainly hope so, but each person must be the judge of that.

Sanctification is a life-long process, and I look at the LIFE business as a great way for me to work on my sanctification and help others with theirs. We are commanded to love God with all our hearts and souls and love others as ourselves. Imagine the revolution in society if 10% of the people truly lived these principles! Furthermore, when mistakes were made, they would sit down in Christian love and work things out to glorify our Creator. Tough assignments, I know, but nothing about sanctification is easy. Justification was a free gift; sanctification is a work in progress. Life is too short to be bitter; let’s get better by renewing our minds and hearts in Christ. If you don’t understand what I am saying, ask one of the leaders on your team. At any rate, I will let the video share the rest. Have a blessed Sunday and Merry Christmas!


Orrin Woodward

Posted in All News | 49 Comments »

Dan Hawkins: Interviewed on HBRN’s Leadership Factory

Posted by Orrin Woodward on November 22, 2012

Leadership Factory with Orrin Woodward

Leadership Factory with Orrin Woodward

HBRN’s Leadership Factory with Orrin Woodward

Dan Hawkins was Tony Cannuli and my special guest on our pre-Thanksgiving day Home Based Radio Network (HBRN) Leadership Factory. Doug Firebaugh, co-founder of HBRN is a good friend and strong Christian leader with community building. When he asked me to host the Leadership Factory, his resolved to make a difference through serving people won me over. Plus, when I discovered Tony Cannuli would be my co-host, I knew we had a winning team and could make an impact. The Leadership Factory will interview top leaders in the LIFE Business who are experiencing leadership breakthroughs. In this way, others can learn from their mistakes versus having to make all of them personally. 🙂

Dan Hawkins Interview

Dan was a fantastic guest for this Thanksgiving season. Dan and Lisa Hawkins have so much to be thankful for. What they have accomplished in less than ten years in the profession is absolutely mind boggling. Few would have believed a mechanic (Dan) and day-care provider (Lisa) could achieve so many dreams in such a short time, but the key is that Dan and Lisa did. Sadly today, there will always be haters in a person’s life who will point out all of the problems, but winners have learned to fuel themselves on rejection. This is the difference between those who have and those who have-not. I won’t steal Dan’s thunder, but his stories and displays of courage will inspire anyone hungry to grow.  Without further ado, here is the interview. Happy Thanksgiving everyone!


Orrin Woodward

Posted in All News, Leadership/Personal Development | 27 Comments »