Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Archive for the ‘Mental Fitness Challenge (MFC)’ Category

The Mental Fitness Challenge is a 90 Day Program to change your life.

Dream Big and Long

Posted by Orrin Woodward on November 28, 2016

Many people dream, a few dream big, but only a select few dream big and long. These select few, not coincidentally, also happen to be the ones who achieve the most in any field. Dreaming big, in other words, although a necessary ingredient to success is not sufficient in itself, for without the ability to endure the predictable ups and downs on the success journey, a person’s poor thinking will disqualify him from continuing the journey.

Indeed, this is why one of the resolutions in my Top 100 All-Time Leadership book RESOLVED is Adversity Quotient (AQ) , the ability to handle setbacks without quitting. Perseverance is a combination of knowing why one began the journey, reframing failures into teachable moments, and holding onto the success rope when everything in you wants to let go. This is what makes a champion a champion, the relentless pursuit of perfection regardless of the time and effort needed to create the desired results.



If I had a dime for every person who had what it takes to win who quit on himself, I’d double my net worth. 🙂 Talent, in other words, is rarely the problem; instead, perseverance is what separates the haves from the have-nots. No matter what the field, the resolutions of Purpose, Attitude, and AQ are all part of building the level of perseverance necessary to achieve success at the highest levels. Does the reader know why he does what he does? Has he developed the ability to reframe his setbacks into teachable moments? Can he persevere no matter how great the pain of temporary denial and frustration?

If the reader answered yes to these questions then his success clock is ticking and its only a matter of time before his internal victories are revealed externally. Yes, get a big dream, but also back it up with the AQ to dream long. Success rarely goes to the most talented, but it always goes to the one who refuses to quit until he wins! Perhaps it’s time for the readers to pick up RESOLVED again and begin building the resolutions on the inside to reveal them on the outside.

Furthermore, for advanced study, the Mental Fitness Challenge can help burn the resolutions into one’s thinking to make living them part of one’s DNA. Needless to say, the resolutions are the most predictable formula for success that I know, but they only work when the person does.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC), Orrin Woodward | 6 Comments »

Mental Fitness Challenge Contest

Posted by Orrin Woodward on July 8, 2013

The Mental Fitness Challenge (MFC) competition, focused on supplying the best personal development program packages to customers across North America, was a huge success. The two winners of the contest (Mike and Kurt) shared their thoughts om the MFC personal development program in this video recorded at the LIFE Leadership Event. In fact, Mike started as a customer, who helped three other people enjoy the benefits of the MFC, thus receiving his MFC for FREE! This video is powerful stuff! The MFC program is built around the RESOLVED: 13 Resolutions for LIFE book and it is changing North America one person at a time! If the reader doesn’t have his or her Mental Fitness Challenge, it can be ordered here


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 19 Comments »

Role of Entrepreneur

Posted by Orrin Woodward on May 15, 2013

I read an interesting article today on the role of entrepreneurs today. I have played each of these roles at various parts in my entrepreneurial journey just like the reader will in theirs. Entrepreneurs gather as many facts and relevant data as possible in their field of endeavor, but, at the end of the day, they must move ahead without any guarantees on the outcomes. Entrepreneurship, in other words, demands faith to a degree an employee is unwilling to endure.

Richard Cantillon, the great French economist, was the first to recognize the important role of the entrepreneur as the catalyst for economic growth. In a true free-enterprise system, entrepreneurs only advance by serving the customers through innovative methods and processes. Customers do not care about good intentions, hard work, or personal problems, they just want results. Entrepreneurs are those rare individuals who blend leadership, strategy, and courage to implement game plans with the goal to satisfy customer demands.

Free Enterprise is another way of saying the customer is king. Whomever satisfies the customers is promoted into leadership. However, as soon as he or she cannot get the job done, they will be replaced by another competitor who will. Tough; Cold-hearted; Unforgiving? These are all epithets hurled at the free enterprise system by those who do not comprehend the importance of customer satisfaction. Imagine a world where people returned phone calls when they said they would, completed tasks on time, and performed quality work that would stand the test of time. Only when the customer has the freedom to reject anything less, the quality of workmanship and results would increase to this level.

In any event, here is to the much criticized entrepreneurs of the world who have served customers without looking for special deals from government. Instead they rely on their innovativeness, courage, and energy to serve customers who freely choose them. The LIFE Leadership organization teaches all of these characteristics in its highly acclaimed audios, videos, and books from top leaders and bestselling authors. In fact, the Mental Fitness Challenge ought to be devoured by every hungry entrepreneur.

The West needs a LeaderShift and entrepreneurs play a leading role. Here is part one of the ongoing series.


Orrin Woodward

Successful entrepreneurs are usually modeled as combinations of innovators (with creative and innovative flair) and managers (with strong general management skills, business know-how, and sufficient contacts). Over the years, economists have, however, described more roles of entrepreneurs. The following is a summary of the economists’ interesting discourse that, aspiring entrepreneurs may, hopefully, find useful.

Entrepreneur as risk-taker
Richard Cantillon (1680-1734) suggested that an entrepreneur is someone who has the foresight and willingness to assume risk and take the requisite action to make a profit (or loss). Cantillon’s entrepreneur is forward-looking, risk-taking, alert though need not be innovative in the strict sense.

Two different kinds of risk were distinguished by Frank Knight (1885-1972): one is capable of being measured (i.e., objective probability that an event will happen) and shifted from the entrepreneur to another party by insurance; the other is un-measurable (i.e., no objective measure of probability of gain or loss), e.g., the inability to predict consumer demand. According to Knight, the entrepreneur takes the latter risk: “true” uncertainty found in situations, which do not repeat themselves with sufficient conformity to make possible a computation of probability (what we nowadays term as “unknown and unknowable”).

Posted in Freedom/Liberty, Leadership/Personal Development, Mental Fitness Challenge (MFC) | 20 Comments »

Finding a Reason to Win

Posted by Orrin Woodward on February 7, 2013

Matthew Jeffers, a college senior at Beth Tfiloh in the Baltimore area, sent a special message through email to the Baltimore Ravens organization. Wow! It is powerful. Coach John Harbaugh forwarded the email to his team during the middle of a tough streak in the season. Matthew’s video teaches that life doesn’t care about feeling sorry for yourself or pity parties, but what it does respond to is a positive attitude. My favorite quote in the video is: The only disability in life is a bad attitude. BAM! A positive attitude is the most powerful combatant to life’s misfortunes. Life isn’t fair to anyone, but how a person learns to play the cards he is dealt makes all the difference!

The Mental Fitness Challenge has an entire teaching segment on the importance of attitude in overcoming life’s obstacles. This video is filled with nuggets on changing one’s attitude and perspective to change one’s results. I am not surprised the Baltimore Ravens won the Super Bowl after the perspective change that occurred within the team from watching this video. Congratulations to the Baltimore Ravens, but more importantly, congratulations to Matthew Jeffers for meeting life’s challenges head-on with a positive attitude, thus inspiring others to do the same!


Orrin Woodward

Courtesy of Aish.com

Posted in Mental Fitness Challenge (MFC) | 65 Comments »

HBRN’s Leadership Factory Archives

Posted by Orrin Woodward on February 6, 2013

Good news everyone: The Home Business Radio Network’s (HBRN) Leadership Factory archives are now up on the Orrin Woodward host page at HBRN. Now you can go to one page and get all the leadership nuggets in one place. Tony Cannuli, my co-host, and I have interviewed some of the top leaders and leadership teachers within the LIFE business community. The wisdom, philosophies, and heart shared have blessed me immensely, and I hope they do the same for you. We have had Chris Brady, Tim Marks, Claude Hamilton, Bill Lewis, George Guzzardo, Dan Hawkins, and Wayne MacNamara on the Leadership Factory so far. Each of these leaders has applied the principles of the Mental Fitness Challenge and built communities of thousands of people. They are proven leaders within the home-based business world. Stay tuned for more great leaders to be interviewed in future installments.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 24 Comments »

Chris Brady: Chance of a LIFE-Time

Posted by Orrin Woodward on July 11, 2012

Chris Brady’s twenty minute talk describes the innovation around the LIFE Business better than anything else I have heard. With the Mental Fitness Challenge, LIFE and Leadership subscriptions, and compensated communities, LIFE has many intersectional business innovations. Enjoy the video.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 20 Comments »

Power-Player Promotions

Posted by Orrin Woodward on June 12, 2012

It’s summer time in Michigan! Enjoying our properties in both Florida and Michigan, Laurie and I find it difficult to determine which we like better. In truth, when I am in Michigan, I don’t want to leave; however, when I am in Florida in the wintertime, I am glad I did. 🙂

My goal for this summer is to shake hands with every Power-Player on the team. Since Power Player is the most effective way to build communities for the long haul, I am running mainly power player promotions this summer. Of course, some of the groups are double Power Players and above because of the size, but the objective is the same – to keep the main thing the main thing.

The Team is on its way to 1 million people through the LIFE Business because we keep Power-Player the main thing. The Mental Fitness Challenge, LIFE & LLR subscriptions, and the EDGE series are all amazing, but they are not the main thing. Only Power-Player ensures the community grows through depth which leads to numbers and then volume. LIFE has nearly 9,000 customers (not including the tens of thousands of members) since November 1, 2011, mainly because anyone out starting conversations about LIFE and the MFC will stumble across customers. Even so, the number one point of focus for anyone desiring a long-term business plan for success is Power-Player.

This is going to be a wonderful summer and I hope you are planning on going Power-Player and introducing yourself at one of the summer time promotions. The Team has one play that scores a touchdown every time we call it: Hut 1, Hut 2, Power-Player!


Orrin Woodward

Posted in LIFE Leadership, Life Training, Mental Fitness Challenge (MFC) | 100 Comments »

Birds of a Feather Flock Together

Posted by Orrin Woodward on May 30, 2012

The older I get and the more I study the more I realize the full truth of the statement – Birds of a feather flock together. Indeed, I learn as much, if not more, about a person from his associations than I do from spending time with him personally. Why is this so? Because people can play a role for a period of time, but their association gives them away their true interests.

One of the most significant reasons why the Mental Fitness Challenge (MFC) is sweeping the nation is the power of the community groups to help the changes stick. In other words, even if a person works on his attitude, if he still associates with whining, complaining, stinking-thinking attitudes in his free time, he will struggle greatly in his personal transformation. In contrast, Will Rogers stated, “A man only learns in two ways, one by reading, and the other by association with smarter people,” so a person must associate with others who sharpen him.

Roger’s quote explains how a person can overcome tough personal circumstances and still succeed in life. Simply put, by changing his information and association inputs, he or she will start to change the result outputs. This doesn’t mean a person should ditch his old friends, but it does mean he should be discerning of the environment so his new inputs influence his friends, rather than the old inputs influencing him. The LIFE Business is a step-by-step program to change the inputs, association, and outputs, in order to win in life thanks the the LIFE Business Compensation Plan.

Success isn’t easy, but then again, neither is failure. However, the price of success is paid in easy monthly installments of desire, discipline, and deeds, while the price of failure is ignored until it becomes an unmanageable mountain of debt, destruction, and despair. I walked down the failure path for years; but thankfully, by God’s grace, I was turned back from the precipice of purposelessness and detected my magnificent obsession. Laurie and I want to reach one million people plus with life-changing truths that make a difference in their lives. What is your magnificent obsession?


Orrin Woodward

Posted in Life Training, Mental Fitness Challenge (MFC) | Tagged: | 93 Comments »

Dan Hawkins: Making Decisions

Posted by Orrin Woodward on May 29, 2012

Dan Hawkins has become one of the best communicators and teachers in the LIFE Business. In truth, he is a model for what the LIFE products can do in a person’s life. In what other business can a mechanic working at an auto dealership transform himself into one of America’s top entrepreneurs and life coach? When people ask me what is the product in the LIFE business, I could say the Mental Fitness Challenge (MFC), since it’s sweeping the nation right now; however, in actuality, the real product is the improved people in the LIFE community, that accept responsibility for who they are and where they are going.

Congratulations to Dan and Lisa Hawkins for setting the pace on what is possible for people with the courage to dream. In a couple of weeks, I will be staying at the nearly 8,000 square foot new home. I can remember just a few years back staying at their 1,000 square foot house. Dreams come true to those who are willing to make reasons, not excuses. Author Steven Pressfield highlighted the importance of self-mastery in the quest for freedom with this profound quote:

“It may be that the human race is not ready for freedom. The air of liberty may be too rarified for us to breathe. Certainly I wouldn’t be writing this book, on this subject, if living with freedom were easy. The paradox seems to be, as Socrates demonstrated long ago, that the truly free individual is free only to the extent of his own self-mastery. While those who will not govern themselves are condemned to find masters to govern over them.”

Dan and Lisa developed self-mastery through the concepts available in the MFC and now enjoy FREEDOM! Here is Dan’s latest video.


Orrin Woodward

Posted in Mental Fitness Challenge (MFC) | Tagged: | 41 Comments »

LIFE & Team: Compensated Communities

Posted by Orrin Woodward on May 24, 2012

As a kid growing up in the LakeVille school district, wrestling was big. There were great coaches, many strong farm boys, and a rabid fan base. I started organized wrestling (my two brothers and I were always wrestling at home) as a 7th grader and loved it; however, in the 8th grade LakeVille lost its millage and sports were canceled for the year.

Regretfully, I stopped wrestling when sports returned my freshman year of high school, playing basketball instead. Looking back, this was a huge mistake, since basketball, although a great game, wasn’t tapping into my potential like wrestling did. Fortunately, my junior year I returned to wrestling, albeit woefully behind my former teammates. I tell you all of this to make a few points about wrestling and to draw an analogy of my wrestling experience with the new Mental Fitness Challenge program.

First, to be a good wrestler it requires two key attributes:

1. Physical and Mental Strength
2. Technical wrestling skills for leverage

I don’t care how technically skilled a wrestler is; if he doesn’t have physical and mental strength, he won’t be a good wrestler. On the other hand, he can have all the strength needed to be a great wrestler, but if he doesn’t have the technicals skills to leverage his strength against his opponents, he will still never be a champion.

In many tournaments, I witnessed muscle-bound kids tossed around the mat by physically less impressive opponents who knew how to leverage the strength they had. Consequently, I realized quickly that, although I was strong enough, I needed a crash course on the technical skills for leverage in order to win. I could toss many of the kids around, but they would eventually wear me down using leverage to use my strength against me. In my senior year, I wrestled varsity at 126 pounds. It’s practically unheard of for someone to wrestle varsity at LakeVille as a senior (kind of like drinking water from a fire hose) :), but it was what is was.

Thankfully, I had an assistant coach who spent extra time with me, drilling me through routine after routine, making the moves part of my sub-conscious mind rather than having to consciously think about every action. At first, I was an average wrestler at best. Eventually, however, with my coach’s help, I developed the technical skills to leverage my strength against my opponents to compete. Accordingly, I spent the second half of the year wrestling many of the opponents who had beaten me in the first half and evening the scoreboard. 🙂

In the same way, the Mental Fitness Challenge develop mental strength which is a non-negotiable for success. Indeed, to be a champion in any field requires mental toughness to withstand the pressure and setbacks. However, with that said, mental toughness alone isn’t itself sufficient to create champions. Likewise, in each field, technical skills and leverage points must be learned to effectively capitalize on a person’s improved mental toughness. In relation to the compensated community field, the MFC builds a person’s mental toughness and the Team teaches the technical skills to leverage his results to build a large community.

For the many customers of LIFE, the MFC is sufficient because it teaches the mental toughness to achieve greatness when combined with the technical skills and leverage points in the customer’s profession. In contrast, for those involved in the LIFE Business compensation plan communities the Mental Fitness Challenge is essential but not sufficient. To build large communities one must develop the technical understanding around Power-Player and its inherent leveraging capabilities.

Essentially, someone in LIFE and MFC without studying the Team training materials is like a strong wrestler being tossed around the mat. He is strong, but doesn’t understand how to leverage his strength in his chosen sport or profession. I study the principles for mental strength and community building skills, because I remember being one of those wrestlers getting beaten on the mat and I refuse to simulate it again in my current field! 🙂

Every profession separates the professionals from the amateurs in the same way: 1) Mental strength and 2) leveraging specific skills repeatedly. The community building field is no different. Power-Player is our play and it scores every time we run it properly. Effective execution of Power-Player requires the same hunger, discipline, and practice to become a champion as it does for a winner in any field – mental strength and leverage skills.

I am thankful for my brothers, who helped me develop my physical strength by wrestling at home; however, placing second in the District meet as a first-year varsity wrestler (an unheard of feat) was the work of an encouraging assistant who invested his time to teach me the leverage skills for wrestling. Similarly, if you are in LIFE, are you willing to invest the time to develop your leverage skills or do you think mental strength is sufficient? Champions in LIFE will master the mental toughness provided through the MFC and the technical skills for leverage provided by Team and win on a huge scale.

Like I have said many times: A person either hates losing enough to change or he hates changing enough to lose. I hate losing; therefore, I change. LIFE is creating a group of interdependent mentally tough leaders, who have mastered the skills of community building through the play that scores every time and its called: Power Player.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | Tagged: | 61 Comments »