Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Archive for the ‘Mental Fitness Challenge (MFC)’ Category

The Mental Fitness Challenge is a 90 Day Program to change your life.

RESOLVED: Private Victory Failure Modes

Posted by Orrin Woodward on December 12, 2016

True longterm success in any field demands the mastery of the 13 Resolutions. Indeed, failure to master any of the resolutions will shortcut the success process, causing the success engine to seize up similar to an engine running without an adequate supply of oil. For instance, the majority of the people fail to succeed because they never master the first four resolutions (the private victories), let alone master the public and leadership victories which lead to one’s legacy.

The first four resolutions identified and explained in RESOLVED (and elaborated upon in the Mental Fitness Challenge Program – Click here for a FREE trial) are 1) Purpose, 2) Character, 3) Attitude, and 4) Alignment of the Conscious and Subconscious Mind. Failure to apply any of these resolutions is fatal to success for a person who does not achieve internal victories will not advance to enduring external victories.

Ever wonder why many people who “win” the lottery end up in worse shape than they were before their alleged victory? The simple answer is the lottery winner (victim?) catapulted past his private victories directly to the public ones and the foundation could not hold. Like a building collapsing upon itself, the lack of a solid mental and moral foundation caused the responsibilities of success (the Bible states, to whom much is given much is required) to starve the fruit produced before the roots were ready.

So many people want success, but seem unwilling to invest the time necessary to build the foundation upon which the success structure is built. After all, we live in the modern age and we need things done quickly. Who has time to truly develop one’s purpose, character, attitude, or mental alignment? Just give us the results of success and then we will go back and get the foundation. Needless to say, anyone with a basic understanding of human nature know this isn’t true. A person may run from the resolutions at any time but not the poor results one obtains by doing so.

Let’s examine just the first two. Why is purpose so important? For one thing, without it, at the first signs of resistance, the person retreats from his dream and into a settle for life. Resistance, in other words, is a necessary part of all success because it determines the level of “fight” in the person to overcome obstacles. Like the old saying goes, “It’s not the size of the man in the fight, but the size of the fight in the man that counts.”

As a result, a person without purpose, a purpose that feeds his courage, doesn’t rise to the occasion but rather runs from the altercation. This is why people who seemed so committed suddenly move to a path of least resistance because the pain of the process has called out their lack of a clear purpose. Covey said, “Begin with the end in mind.” A person must identify the end in mind that he know he must do in order to fulfill what God has called him to do and then pursue it with a relentlessness that stuns those lukewarm souls who do not know the power of purpose.

Similarly, character is another must-have quality of all truly successful people. For the person without character will take shortcuts personally and not do the necessary self-examination to be sure he is being true to his dreams. Naturally, a person who isn’t true to himself will not be true to others and the lack of character will reveal itself in a lack of results. This, by itself, isn’t fatal unless the lack of temporary results leads becomes permanent because the person lost his character by blaming someone else.

Who is responsible for your success? Who in other words, will be recognized when you succeed? You or the person you are currently blaming because you haven’t succeeded? One of the greatest lessons of character Laurie and I learned was to not blame anyone else for our lack of results. Simply learn, grow, and eventually win.

To be sure, it would have been easier to blame. After all, despite working 6-7 days a week for 5 and 1/2 years, Laurie and I accomplished very little. In fact, outside of private growth, we had litter publicly to show for our efforts. Our friends and families thought we were nuts, but we knew enough about the resolutions to know better. Laurie and I were growing internally, and we knew internal wins precede external ones. Instead of blaming our support team for what they did or didn’t do, we learned to trust that God had a great plan and purpose for our lives.

We learned not blame our circumstances on others and to this day we have never blamed anyone for our lack of results. Blaming leads to bitterness and resentment and is like drinking poison expecting someone else to die. Blaming, to put it bluntly, is a character fault and we refused to sell out our character on the altar of frustration. Those who blame, in short, ought to be ashamed. We realized when God is giving swimming lessons, it’s not the time to demand a lifejacket. Just like butterfly cannot fly unless it strengthens its wings by tearing itself out of the cocoon, so too must people tear themselves out of the cocoon of complacency in order to win. Leaders do not need charity; instead, they need an example. Be the example for your team.

Wow! We are just two resolutions into the Private Victories and, hopefully, many readers are already recognizing areas where they can improve. I will pick up on the other resolutions in future blog posts. I remember when I sat down to outline RESOLVED, I imagined I was writing my last testament to my children and future grandchildren, explaining to them what Laurie and I learned about success and life on journey.

After reviewing the book recently, the 13 resolutions seem as solid to me today as the day I first outline them. They are timeless principles that work for anyone who will work with them until they become second nature. If you haven’t read this book, I encourage the reader to do so as the journey of success begins with a journey of self-discovery.

I pray 2017 is the reader’s year for breakthroughs as he master’s the resolutions to bless not only his family, but others as well.


Orrin Woodward: LIFE Chairman of the Board

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 17 Comments »

Dream Big and Long

Posted by Orrin Woodward on November 28, 2016

Many people dream, a few dream big, but only a select few dream big and long. These select few, not coincidentally, also happen to be the ones who achieve the most in any field. Dreaming big, in other words, although a necessary ingredient to success is not sufficient in itself, for without the ability to endure the predictable ups and downs on the success journey, a person’s poor thinking will disqualify him from continuing the journey.

Indeed, this is why one of the resolutions in my Top 100 All-Time Leadership book RESOLVED is Adversity Quotient (AQ) , the ability to handle setbacks without quitting. Perseverance is a combination of knowing why one began the journey, reframing failures into teachable moments, and holding onto the success rope when everything in you wants to let go. This is what makes a champion a champion, the relentless pursuit of perfection regardless of the time and effort needed to create the desired results.



If I had a dime for every person who had what it takes to win who quit on himself, I’d double my net worth. 🙂 Talent, in other words, is rarely the problem; instead, perseverance is what separates the haves from the have-nots. No matter what the field, the resolutions of Purpose, Attitude, and AQ are all part of building the level of perseverance necessary to achieve success at the highest levels. Does the reader know why he does what he does? Has he developed the ability to reframe his setbacks into teachable moments? Can he persevere no matter how great the pain of temporary denial and frustration?

If the reader answered yes to these questions then his success clock is ticking and its only a matter of time before his internal victories are revealed externally. Yes, get a big dream, but also back it up with the AQ to dream long. Success rarely goes to the most talented, but it always goes to the one who refuses to quit until he wins! Perhaps it’s time for the readers to pick up RESOLVED again and begin building the resolutions on the inside to reveal them on the outside.

Furthermore, for advanced study, the Mental Fitness Challenge can help burn the resolutions into one’s thinking to make living them part of one’s DNA. Needless to say, the resolutions are the most predictable formula for success that I know, but they only work when the person does.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC), Orrin Woodward | 9 Comments »

Mental Fitness Challenge Contest

Posted by Orrin Woodward on July 8, 2013

The Mental Fitness Challenge (MFC) competition, focused on supplying the best personal development program packages to customers across North America, was a huge success. The two winners of the contest (Mike and Kurt) shared their thoughts om the MFC personal development program in this video recorded at the LIFE Leadership Event. In fact, Mike started as a customer, who helped three other people enjoy the benefits of the MFC, thus receiving his MFC for FREE! This video is powerful stuff! The MFC program is built around the RESOLVED: 13 Resolutions for LIFE book and it is changing North America one person at a time! If the reader doesn’t have his or her Mental Fitness Challenge, it can be ordered here


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 19 Comments »

Role of Entrepreneur

Posted by Orrin Woodward on May 15, 2013

I read an interesting article today on the role of entrepreneurs today. I have played each of these roles at various parts in my entrepreneurial journey just like the reader will in theirs. Entrepreneurs gather as many facts and relevant data as possible in their field of endeavor, but, at the end of the day, they must move ahead without any guarantees on the outcomes. Entrepreneurship, in other words, demands faith to a degree an employee is unwilling to endure.

Richard Cantillon, the great French economist, was the first to recognize the important role of the entrepreneur as the catalyst for economic growth. In a true free-enterprise system, entrepreneurs only advance by serving the customers through innovative methods and processes. Customers do not care about good intentions, hard work, or personal problems, they just want results. Entrepreneurs are those rare individuals who blend leadership, strategy, and courage to implement game plans with the goal to satisfy customer demands.

Free Enterprise is another way of saying the customer is king. Whomever satisfies the customers is promoted into leadership. However, as soon as he or she cannot get the job done, they will be replaced by another competitor who will. Tough; Cold-hearted; Unforgiving? These are all epithets hurled at the free enterprise system by those who do not comprehend the importance of customer satisfaction. Imagine a world where people returned phone calls when they said they would, completed tasks on time, and performed quality work that would stand the test of time. Only when the customer has the freedom to reject anything less, the quality of workmanship and results would increase to this level.

In any event, here is to the much criticized entrepreneurs of the world who have served customers without looking for special deals from government. Instead they rely on their innovativeness, courage, and energy to serve customers who freely choose them. The LIFE Leadership organization teaches all of these characteristics in its highly acclaimed audios, videos, and books from top leaders and bestselling authors. In fact, the Mental Fitness Challenge ought to be devoured by every hungry entrepreneur.

The West needs a LeaderShift and entrepreneurs play a leading role. Here is part one of the ongoing series.


Orrin Woodward

Successful entrepreneurs are usually modeled as combinations of innovators (with creative and innovative flair) and managers (with strong general management skills, business know-how, and sufficient contacts). Over the years, economists have, however, described more roles of entrepreneurs. The following is a summary of the economists’ interesting discourse that, aspiring entrepreneurs may, hopefully, find useful.

Entrepreneur as risk-taker
Richard Cantillon (1680-1734) suggested that an entrepreneur is someone who has the foresight and willingness to assume risk and take the requisite action to make a profit (or loss). Cantillon’s entrepreneur is forward-looking, risk-taking, alert though need not be innovative in the strict sense.

Two different kinds of risk were distinguished by Frank Knight (1885-1972): one is capable of being measured (i.e., objective probability that an event will happen) and shifted from the entrepreneur to another party by insurance; the other is un-measurable (i.e., no objective measure of probability of gain or loss), e.g., the inability to predict consumer demand. According to Knight, the entrepreneur takes the latter risk: “true” uncertainty found in situations, which do not repeat themselves with sufficient conformity to make possible a computation of probability (what we nowadays term as “unknown and unknowable”).

Posted in Freedom/Liberty, Leadership/Personal Development, Mental Fitness Challenge (MFC) | 20 Comments »

Finding a Reason to Win

Posted by Orrin Woodward on February 7, 2013

Matthew Jeffers, a college senior at Beth Tfiloh in the Baltimore area, sent a special message through email to the Baltimore Ravens organization. Wow! It is powerful. Coach John Harbaugh forwarded the email to his team during the middle of a tough streak in the season. Matthew’s video teaches that life doesn’t care about feeling sorry for yourself or pity parties, but what it does respond to is a positive attitude. My favorite quote in the video is: The only disability in life is a bad attitude. BAM! A positive attitude is the most powerful combatant to life’s misfortunes. Life isn’t fair to anyone, but how a person learns to play the cards he is dealt makes all the difference!

The Mental Fitness Challenge has an entire teaching segment on the importance of attitude in overcoming life’s obstacles. This video is filled with nuggets on changing one’s attitude and perspective to change one’s results. I am not surprised the Baltimore Ravens won the Super Bowl after the perspective change that occurred within the team from watching this video. Congratulations to the Baltimore Ravens, but more importantly, congratulations to Matthew Jeffers for meeting life’s challenges head-on with a positive attitude, thus inspiring others to do the same!


Orrin Woodward

Courtesy of Aish.com

Posted in Mental Fitness Challenge (MFC) | 65 Comments »

HBRN’s Leadership Factory Archives

Posted by Orrin Woodward on February 6, 2013

Good news everyone: The Home Business Radio Network’s (HBRN) Leadership Factory archives are now up on the Orrin Woodward host page at HBRN. Now you can go to one page and get all the leadership nuggets in one place. Tony Cannuli, my co-host, and I have interviewed some of the top leaders and leadership teachers within the LIFE business community. The wisdom, philosophies, and heart shared have blessed me immensely, and I hope they do the same for you. We have had Chris Brady, Tim Marks, Claude Hamilton, Bill Lewis, George Guzzardo, Dan Hawkins, and Wayne MacNamara on the Leadership Factory so far. Each of these leaders has applied the principles of the Mental Fitness Challenge and built communities of thousands of people. They are proven leaders within the home-based business world. Stay tuned for more great leaders to be interviewed in future installments.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 24 Comments »

Chris Brady: Chance of a LIFE-Time

Posted by Orrin Woodward on July 11, 2012

Chris Brady’s twenty minute talk describes the innovation around the LIFE Business better than anything else I have heard. With the Mental Fitness Challenge, LIFE and Leadership subscriptions, and compensated communities, LIFE has many intersectional business innovations. Enjoy the video.


Orrin Woodward

Posted in Leadership/Personal Development, Mental Fitness Challenge (MFC) | 20 Comments »

Power-Player Promotions

Posted by Orrin Woodward on June 12, 2012

It’s summer time in Michigan! Enjoying our properties in both Florida and Michigan, Laurie and I find it difficult to determine which we like better. In truth, when I am in Michigan, I don’t want to leave; however, when I am in Florida in the wintertime, I am glad I did. 🙂

My goal for this summer is to shake hands with every Power-Player on the team. Since Power Player is the most effective way to build communities for the long haul, I am running mainly power player promotions this summer. Of course, some of the groups are double Power Players and above because of the size, but the objective is the same – to keep the main thing the main thing.

The Team is on its way to 1 million people through the LIFE Business because we keep Power-Player the main thing. The Mental Fitness Challenge, LIFE & LLR subscriptions, and the EDGE series are all amazing, but they are not the main thing. Only Power-Player ensures the community grows through depth which leads to numbers and then volume. LIFE has nearly 9,000 customers (not including the tens of thousands of members) since November 1, 2011, mainly because anyone out starting conversations about LIFE and the MFC will stumble across customers. Even so, the number one point of focus for anyone desiring a long-term business plan for success is Power-Player.

This is going to be a wonderful summer and I hope you are planning on going Power-Player and introducing yourself at one of the summer time promotions. The Team has one play that scores a touchdown every time we call it: Hut 1, Hut 2, Power-Player!


Orrin Woodward

Posted in LIFE Leadership, Life Training, Mental Fitness Challenge (MFC) | 100 Comments »

Birds of a Feather Flock Together

Posted by Orrin Woodward on May 30, 2012

The older I get and the more I study the more I realize the full truth of the statement – Birds of a feather flock together. Indeed, I learn as much, if not more, about a person from his associations than I do from spending time with him personally. Why is this so? Because people can play a role for a period of time, but their association gives them away their true interests.

One of the most significant reasons why the Mental Fitness Challenge (MFC) is sweeping the nation is the power of the community groups to help the changes stick. In other words, even if a person works on his attitude, if he still associates with whining, complaining, stinking-thinking attitudes in his free time, he will struggle greatly in his personal transformation. In contrast, Will Rogers stated, “A man only learns in two ways, one by reading, and the other by association with smarter people,” so a person must associate with others who sharpen him.

Roger’s quote explains how a person can overcome tough personal circumstances and still succeed in life. Simply put, by changing his information and association inputs, he or she will start to change the result outputs. This doesn’t mean a person should ditch his old friends, but it does mean he should be discerning of the environment so his new inputs influence his friends, rather than the old inputs influencing him. The LIFE Business is a step-by-step program to change the inputs, association, and outputs, in order to win in life thanks the the LIFE Business Compensation Plan.

Success isn’t easy, but then again, neither is failure. However, the price of success is paid in easy monthly installments of desire, discipline, and deeds, while the price of failure is ignored until it becomes an unmanageable mountain of debt, destruction, and despair. I walked down the failure path for years; but thankfully, by God’s grace, I was turned back from the precipice of purposelessness and detected my magnificent obsession. Laurie and I want to reach one million people plus with life-changing truths that make a difference in their lives. What is your magnificent obsession?


Orrin Woodward

Posted in Life Training, Mental Fitness Challenge (MFC) | Tagged: | 93 Comments »

Dan Hawkins: Making Decisions

Posted by Orrin Woodward on May 29, 2012

Dan Hawkins has become one of the best communicators and teachers in the LIFE Business. In truth, he is a model for what the LIFE products can do in a person’s life. In what other business can a mechanic working at an auto dealership transform himself into one of America’s top entrepreneurs and life coach? When people ask me what is the product in the LIFE business, I could say the Mental Fitness Challenge (MFC), since it’s sweeping the nation right now; however, in actuality, the real product is the improved people in the LIFE community, that accept responsibility for who they are and where they are going.

Congratulations to Dan and Lisa Hawkins for setting the pace on what is possible for people with the courage to dream. In a couple of weeks, I will be staying at the nearly 8,000 square foot new home. I can remember just a few years back staying at their 1,000 square foot house. Dreams come true to those who are willing to make reasons, not excuses. Author Steven Pressfield highlighted the importance of self-mastery in the quest for freedom with this profound quote:

“It may be that the human race is not ready for freedom. The air of liberty may be too rarified for us to breathe. Certainly I wouldn’t be writing this book, on this subject, if living with freedom were easy. The paradox seems to be, as Socrates demonstrated long ago, that the truly free individual is free only to the extent of his own self-mastery. While those who will not govern themselves are condemned to find masters to govern over them.”

Dan and Lisa developed self-mastery through the concepts available in the MFC and now enjoy FREEDOM! Here is Dan’s latest video.


Orrin Woodward

Posted in Mental Fitness Challenge (MFC) | Tagged: | 41 Comments »