Orrin Woodward Leadership

Inc Magazine Top 20 Leader shares his financial & leadership secrets.

  • Orrin Woodward

    Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE Leadership. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Word of Mouth Marketing

Posted by Orrin Woodward on October 19, 2015

Word of Mouth advertising is the most effective form of advertising and thus why LIFE Leadership leverages the concept through its Compensated Community to spread its message. The Financial Matrix looms larger everyday for those without financial literacy. Thankfully, however, there is a community of people who are doing something about it. Below are some thoughts I am working on about Word of Mouth marketing.


Orrin Woodward

Word of Mouth Advertising

Word of Mouth Advertising

LIFE Leadership leverages word-of-mouth marketing to compound its growth. Instead of paying millions of dollars per year to advertise in print, radio, or TV, LIFE Leadership instead rewards people who recommend our products. This is a major competitive advantage! For example, authors Huba and McConnell proclaimed, “Word-of-mouth is THE valuable currency in today’s advertising-saturated world.” Meanwhile, Nielsen Global Trust in Advertising noted that 92% of respondents surveyed trusted recommendations received from friends about products or services. Last but not least, a recent McKinsey study identified word-of-mouth as the most effective form of marketing and advertising in the world. According to the McKinsey study, word-of-mouth marketing generates twice as much sales as paid advertising, and over 50% of all purchases are influenced by word-of-mouth. Indeed, the buzz generated by word-of-mouth marketing is vital to the growth of a company.

Because word-of-mouth marketing is so effective, LIFE Leadership built all of its marketing and advertising budget around it. We reward loyal customers and members who are effective in recommending our products to others. All word-of-mouth marketing can be boiled down to a three-step process:

  • 1. Discovery: Somebody encounters a new idea.
  • 2. Wow: This person is convinced that the idea is worth sharing.
  • 3. The Share: The person shares the new information with others.

Once this process loop is started, the share stage for one person corresponds with the discovery stage of another one, and the word-of-mouth chain reaction has started. Seth Godin, author of Unleashing the Ideavirus, emphasized the importance of making it easy to share the product or company’s message: “How easy is it for an end user to spread this particular ideavirus? Can I click one button or mention some magic phrase, or do I have to go through hoops and risk embarrassment to tell someone about it?”

Posted in LIFE Leadership, Orrin Woodward | 15 Comments »

What is Fiat Money?

Posted by Orrin Woodward on September 15, 2015

Society developed money to make trade easier between its members. Real money is simply the most marketable commodity within a society. For the most marketable commodity is in high demand and is generally accepted by all parties; consequently, over time, the most marketable commodity becomes the preferred medium of exchange. Of course, this is just another way of saying the most marketable commodity becomes society’s money. Without exaggeration, money is one of the greatest inventions in the history of mankind because it greatly increases the amount of win-win exchanges.

How does it do that one might ask? Because money allows all goods to be rated using the same monetary units which makes valuation of each item much more convenient. This leads to quicker agreement on win-win exchanges compared to the older and less convenient bartering process. It’s easier, in other words, to trade excess eggs for its money  market price and then buy bacon at its money market price rather than barter with every customer over how many eggs is bacon, milk, or even a chiropractic adjustment worth. Money simplifies the exchange process for all members in society; thus, it increases the amount of exchanges occurring. As a result, the division-of-labor and subsequent production and wealth for society’s members greatly increases.

Gold and Silver appear to be mankind’s preferred money because the commodity is in demand outside of its potential use for money, is easily divisible, and is extremely durable (coin collectors have many specimens over 2,500 years old). Of course, as the marketplace within society grew, the time and cost associated with moving precious metal coins from one location to another also grew. Predictably, the marketplace developed a solution to this challenge by creating modern banking. Instead of transferring the physical gold or silver, a bank would create a title or metaphysical representation of the physical precious metal. The paper claim (bank note) would allow the recipient to either receive the said amount of precious metals for the bank note or just exchange the bank notes to others in exchange for goods.

This allowed business to be carried on in others cities without  having to physically move the gold or silver. So long as the banks ensured the paper titles represented actual physical gold in the banks, the system worked wonderfully. Unfortunately, however, it didn’t take long for the banks, once they had established a reputation of integrity and trust,  to start printing more paper notes than the had precious metals backing them. This resulted in the birth of fractional-reserve bank notes – metaphysical banknote money backed by only a fraction of the physical precious metals the notes allegedly represented.

In essence, banks began printing more banknotes supposedly redeemable in precious metals even though the banks did not have enough gold/silver on hand to do so. Naturally, this increased banker profits exponentially but also caused rapid inflation from more not circulating within society. Furthermore, as bank members discover the bank’s fraud, they respond by returning the banknotes and demanding precious metals. Of course, this only works for the early returners of the fiat paper because the precious metals are quickly depleted and the bank collapses. The numerous remaining banknotes, allegedly redeemable in precious metals, are now worthless since the bank pledging to redeem them has bankrupted itself by falling for the something-for-nothing temptation of the fraudulent fractional-reserve-banking system. 

This process of collective banknote redemption by the banks members is called a bank run. Although the banks feared and hated this scenario, it is merely society’s natural response to the banks unnatural behavior. For how can a paper note, that is supposed to be simply a representation of the physical money (precious metal), now be passed off as the actual money? This is no different than a seller of land printing multiple paper titles to his land and selling the paper titles to different buyers to reap multiple profits from multiple sales.  Indeed, the main difference in the two frauds is that most land title holders will eventually want to see the physical land backing the title where few banknote holders (unless they lose trust in the bank) ever request to see the physical precious metals backing the note. The other difference, ironically, is the seller of multiple land titles (representing the same land) will be prosecuted for fraud while the seller of multiple banknotes (representing the same precious metal) will be protected by the government.

How did the banking system manage to convince governments to support fractional-reserve banking (FRB) fraud when similar practices in any other field are punished severely? Why would governments across the world support such an unethical behavior Perhaps the simplest answer is that all governments are insatiable in their desire for more money and power. The banks offer governments the philosopher’s stone of creating money out of thin air through the ‘joys’ of fractional-reserve banking. The government, in other words, supported the banks fraudulent activity because the banks happily agreed to loan copious amounts of fractional-reserve banknotes to the government. This is an ignominious alliance where the banks gain extra profits by creating money out of thin air and the governments gain extra power by borrowing the FRB funds. As a result, both the banks (profits) and governments (power) benefited while society paid the bill through the predictable inflation, boom/bust cycles, and lost liberties. 

The Birth of the Financial Matrix

Fiat Money

Fiat Money: Only Backed by State Coercion

Absurdly, the monetary madness gets even worse with the beginning of World War I. For before the first World War, the bank notes at least had to be redeemed in gold or silver when demanded by the owner of the notes. Governments, however, knew this would be impossible to do during a war where billions of extra banknotes were create to fund the war without without the backing of any precious metals. As a result, the European governments ended the gold standard and permitted banks to no longer redeem the metaphysical banknotes into the physical precious metal. This was the beginning of fiat money – paper notes not backed by any precious metal but only by the coercion of government.

Fiat paper notes backed by government coercion knocked out the last connection between the metaphysical paper and the physical money. From now on, the central banks would create fiat paper and call it money. Then it allowed the big banks to pyramid fractional-reserve-banking on top of the fiat notes to multiply the money supply ten, one hundred, and eventually thousands of times over the actual commodity money. The purchasing power (amount of production each monetary unit can purchase) decreased disastrously as inflation increased the cost-of-living to unheard of levels.

Fiat paper money allows the banks to create money at will and profit on the loans to governments, businesses, and families. Meanwhile the government supports the FRB fraud by declaring the paper legal tender good for all taxes and monetary exchanges even though it is not backed by any physical precious metal commodity. Fiat money, in effect, is the victory of the governments and banks to replace the physical commodity money society developed with a metaphysical counterfeit that has no physical commodity backing whatsoever. Indeed, the only reason the banks can get away with this scheme is they have purchased government’s support (by loaning FRB money to it) and then using government’s monopoly of force to coerce society into using its funny money. The government has mandated acceptance of the banking system’s fiat paper money and punishes anyone who refuses to do so. Welcome to the wonderful world of fiat money. :)


Orrin Woodward: Chairman of the Board of LIFE Leadership

Posted in Finances, Freedom/Liberty, Orrin Woodward | 16 Comments »

The Quest for the Philosopher’s Stone

Posted by Orrin Woodward on August 31, 2015

“The trouble with paper money is that it rewards the minority that can manipulate money and makes fools of the generation that has worked and saved.” – George Goodman

The philosopher’s stone was mankind’s quest to turn base metals into gold. Although there were several reasons for the quest, the main one was to increase the power of the sovereigns over their people. Kings and princes encouraged and rewarded alchemists from the Middle Ages to the end of the 17th century in the effort to discover the philosophers stone to no avail. Unfortunately, however, mankind discovered an easier way to turn valueless material into gold, namely fiat paper money and fractional-reserve banking. I cover the basics of these two processes in my book The Financial Matrix, but I wanted to share from Jack Weatherford’s informative book The History of Money to convey just how confused most people are about money. These are blue quotes are from Weatherford’s book with my comments below. Sincerely, Orrin Woodward – LIFE Leadership Chairman of the Board

Nero Debases Roman Coins:

Nero began to tamper with the coinage itself. In A.D. 64, in a naive attempt to deceive the populace, Nero decreased the silver content in the coins and made both the silver and gold coins slightly smaller. By collecting the existing coins and reminting them with his portrait bust but less silver, Nero produced a momentary surplus of sliver and gold. The same pound of silver that had formerly produced 84 denarii now produced 96, giving Nero almost a 15 percent ‘profit.’ He similarly increased from 40 to 45 the number of golden aurei manufactured from a pound of gold, thus rendering the coins about 11 percent less golden.”

Nero attacked private property by manipulating the measuring scale of money. Instead of a certain amount of silver making 84 denarii coins, it now made 96 denarii coins. The measure of how much silver in each coin was arbitrarily changed by the sovereign. This attack on private property is no different than the State owing a certain merchant 100 pounds of gold, and then paying the merchant only 50 pounds of gold. When the merchant complains, the State points to a new law that has changed the pound to half its former weight. Therefore, the State did pay 100 pounds of gold, but changed the definition of the pound to steal half the value of amount owed. In a sense, the State debased the weight of the pound just as Nero debased the denarii coins.

Law of Inertia: If Bad Behavior is not Punished, it Expands:

Roman Coin Debasement

Roman Coin Fraudulent Debasement = Inflation

Thus over the course of two hundred years, the silver content was cut from nearly 100 percent to virtually nothing. The amount of silver previously used to mint a single denarius eventually produced 150 denarii, and as the silver content decreased, the price of good increased in direct proportion. Wheat that had sold for one-half a denarius in the second century increased to 100 denarii a century later, a two-hundred fold increase.

If the State is allowed to arbitrarily change the monetary units at will, inflation occurs and the price system quickly accounts for the debased purchasing power of the monetary unit.  The State receives the benefit of the inflated money first, but they do so at the expense of later users of the money who now need more monetary units to buy the same production as previous. This is fraud perpetrated by the State upon society and one of the main reasons Rome fell.  The people lost trust in the money supply because the State could not stop debasing the dollar to benefit itself.  Accordingly, the late Roman empire devolved backwards to payment in kind and landlords protecting people rather than State. Once this occurred, society could no longer support the bloated  State and the Roman Empire collapsed under its own weight.

The Roman Empire Kills Its Money:

In the last centuries of the Roman Empire, the emperors operated without a workable currency; like the ancient empires that had preceded it, Rome turned to conscription and forced labor to meet its needs. The government often would not allow its citizens to pay taxes in the debased money that it still issued; instead, officials demanded payment in good, crops, or labor. . . As tax (and monetary) policies continued to suppress productivity and commerce, the emperors found it increasingly difficult to supply their armies and the bureaucracy with the equipment and goods necessary to rule the far-flung but diminishing empire. The markets had withered; even the emperor could no longer depend on the open market to supply him with the sandals, armor, weapons, saddles, tents, and other goods that an army needed. Out of desperation, Diocletian created government-sponsored workshops to manufacture armaments and supplies. As privately financed shipping and other transport enterprises declined, Diocletian also had to create government transport companies to move the goods that were manufactured in the workshops. Well before the end of the third-century, these changes made the emperor and the government the greatest manufacturers in the empire, in addition to being the largest owner of land, mines, and quarries. Step by step, the imperial government took over the direct administration of the economy and crowded out the small, independent merchants, landowners, manufacturers, and entrepreneurs. . . By its last decades, Rome had become another state-administered economy, an empire without money and markets. It had reverted to a palace system more like that of pharaonic Egypt or imperial China than that of the republican system on which it had been built.

Rome fell because as the State expanded, it destroyed the monetary system and thus the commercial system that used it as the medium of exchange in trade. Through increasing inflation and taxation the State killed society to feed the growing bureaucracy and military. The originally thriving Roman society provided a level of systematic justice unknown to previous empires eventually became just like the other empires as it killed the monetary system through repeated unjust debasements and the commercial society reverted to a command and control empire without money.  The Roman Empire died, in other words, when its money did.

Fractional-Reserve Banking is Fraud:

Under the new system a bag of a hundred florins that might once have sit idle for years in a noble’s strongbox could now be deposited for safekeeping in an Italian bank that had access to branches across the continent. The bank then lent the money and circulated the bill of exchange as money. The noble still had his one hundred florins, which were now one deposit in the bank; the bank had one hundred florins on its books. The merchant who borrowed the florins was richer, and the person who held the bill of exchange now had one hundred florins as well. Even though only one hundred gold coins were involved, the miracle of banking deposits and loans had transformed them into many hundreds of florins that could be used by different individuals in different cities at the same time. This new banking money opened vast new commercial avenues for merchants, manufacturers, and investors. Everyone had more money: it was sheer magic.

Actually, it is not sheer magic, but sheer fraud. In a nutshell, the banks creates a metaphysical representation (bank notes) of the actual money (precious metal commodity florins). This would be fine if there was only one banknote to represent the same commodity money, but fraudulently, the banks through FRB create multiple sets of banknotes to represent the SAME bag of florins. This is no different than a bank selling 10 people the same physical property by creating 10 separate metaphysical property titles to represent the land. Of course, in the property example, the fraud would be exposed because the owners would eventually show up at the property and realize, along with the the other “owners” of the property, that they were duped by duplicate property titles created for the same physical property. In the same way, the bank creates duplicate banknotes to represent the same physical commodity money. This is FRAUD. In the banknote example, however, all parties can use the banknotes representing the same bag without being aware that the others also have banknotes that represent the EXACT same physical bag of money.

Of course, this violates the laws of Logic. For two people cannot 100% own the same item at the same time and two people cannot be in the same spot at the same time. In a similar fashion, two people (let along 9 or 10 than FRB legally allows) cannot both have banknotes that metaphysically represent the same bag. Because this “magic” (read fraud) is allowed, the money supply is expanded metaphysically even though the physical money hasn’t changed size, just like the land was metaphysically  expanded by the fake titles even though the physical land has not changed. Unfortunately, the scam is rarely detected because the banknotes are just transferred from person to person without anyone realizing their are counterfeit not not backed by real commodity money. The result is huge bank profits, huge societal inflation, and indebtedness for governments, businesses, and people. Of course, another result is the predictable boom/bust cycle that bankrupts many others when the money supply deflation from its previous inflation.

Fractional-Reserve Banking (FRB), in other words, is modern man’s solution to the Philosopher’s Stone. Add to it the Central Banks special privilege to purchase items by creating banknotes not backed by anything and one can see that the modern day elites have accomplished what the middle-age kings and princes only dreamed of – creating fools gold, but having the legal right to pass off fool’s gold as real gold and enslave the people in the process. The is the Financial Matrix! Like I said previously, the modern golden rule reads: He who controls the fool’s gold controls the fools.

Posted in Finances, Freedom/Liberty, Orrin Woodward | 19 Comments »

The Manufacture of Consent?

Posted by Orrin Woodward on June 15, 2015

The ownership and control of the Mass Media is one of the key ingredient in the ruling elites plan for control of Western Civilization. Most of the news, as a result, fits the “manufactured” world-view that the elites have carefully constructed for mass consumption. Before you think I have gone off the deep end, let me share some of thoughts from some of the best minds of the topic of media and control.  Austrian economists Joseph Salerno described the ruling elites agenda in his brilliant introduction to one of Murray Rothbard’s classic works on money:

The ruling class, however, confronts one serious and ongoing problem: how to persuade the productive majority, whose tribute or taxes it consumes, that its laws, regulations, and policies are beneficial; that is, that they coincide with “the public interest” or are designed to promote “the common good” or to optimize “social welfare.” Given its minority status, failure to solve this problem exposes the political class to serious consequences. Even passive resistance by a substantial part of the producers, in the form of mass tax resistance, renders the income of the political class and, therefore, its continued existence extremely precarious. More ominously, attempts to suppress such resistance may cause it to spread and intensify and eventually boil over into an active revolution whose likely result is the forcible ousting of the minority exploiting class from its position of political power. 

This is why the elites capture the society of every nation following the same 3M formula – Money, Media, Military. First, the ruling elite captures the Money supply, then it purchased the Mass Media, and finally, it buys the politicians to use the nation’s Military for its egregious ends. Is anyone surprised that the ruling elites, once they have captured the Money supply, would quickly use the fake money to buy controlling interest over the Mass Media. For the role of the Mass Media is to persuade the “dumbed down” people that society needs the ruling elites oversight. To illustrate, has anyone else noticed how often the Mass Media quotes intellectual experts to prove the validity of its messaging? Of course, what’s not revealed is that nearly all these so called experts in the university/corporate system are also bought and paid for by the ruling elites.  Salerno, again, explained this phenomena:

Here is where the intellectuals come in. It is their task to convince the public to actively submit to State rule because it is beneficial to do so, or at least to passively endure the State’s depredations because the alternative is anarchy and chaos. In return for fabricating an ideological cover for its exploitation of the masses of subjects or taxpayers, these “court intellectuals” are rewarded with the power, wealth, and prestige of a junior partnership in the ruling elite. Whereas in pre-industrial times these apologists for State rule were associated with the clergy, in modern times—at least since the Progressive Era in the U.S.—they have been drawn increasingly from the academy. Politicians, bureaucrats, and those whom they subsidize and privilege within the economy thus routinely trumpet lofty ideological motives for their actions in order to conceal from the exploited and plundered citizenry their true motive of economic gain.

Noam Chomsky

Noam Chomsky

As I researched the Mass Media’s influence within society, I think I was most shocked by the elites’ level of hubris. For instance, Walter Lippmann, the two time Pulitzer Prize winning journalist and author, wrote one of the classic works on why the Mass Media must manipulate public opinion. In the appropriately named book, Public Opinion (1922), Lippmann described the masses as a “great beast” and a “bewildered herd” that needed the governing class to direct them. Not surprisingly, he defined the ruling elite as “a specialized class whose interests reach beyond the locality.” Lippmann believed the ruling elites (a class of experts, specialists and bureaucrats) needed to circumvent the primary defect of democracy, the impossible ideal of the “omni-competent citizen.” In effect, the “bewildered herd” is mesmerized by the ruling elites into being merely “interested spectators of action,” rather than active citizens. Lippmann explained that participation should only be for the “the responsible man”, not the regular citizen.

The Mass media, subsequently, is no longer about reporting facts or highlighting competing visions for the future. Rather, it is used to produce ruling-elite approved propaganda to mislead the public into supporting initiatives that benefit the elites at the masses expense. Lippmann even coined the term “manufacture of consent” to explain how the elites manipulate public opinion through Mass Media. In other words, the Mass Media reports what the ruling elites want you to believe, not what necessarily is the truth. But don’t take my word for it, let’s have Lippmann explain “manufacture of consent” in his own words from his book, Public Opinion:

That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. . . . as a result of psychological research, coupled with the modern means of communication, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. . . . Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables. It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach.

Lippmann, however, was not alone in revealing the ruling elites plan at the beginning of the 20th century. Although the ruling elites have learned to be more careful, it still isn’t too difficult to piece together their revealed agenda. Perhaps no one was clearer than Edward Bernays, the nephew of Sigmund Freud and father of “public relations”. Without apology, he applied his uncle’s teaching and techniques to alter the subconscious of the customers of his client’s product to encourage a buying decision. Bernays boasted of his ability to control the masses in his ruling elite classic book Propaganda:

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

The final example of Mass Media control is my personal testimony. It was 2008, in the middle of a multimillion dollar legal dispute between a billion dollar company and the top leaders of my company, when I was contacted by Forbes Magazine. Needless to say, I was shocked to hear this large corporate magazine (that reports upon billion dollar companies) wanted to write about a leadership company which barely surpassed 40 million dollars at the time. When I first asked the reporter why she picked us, she replied she was interested in network marketing and the leadership and Christian principles I utilized. I thought this was odd but naively agreed to help. After interviewing me for over six hours, she had the gist of our business, the dispute with our former supplier, and any supporting evidence I had. Strangely, over the course of our discussion, it came out that she knew nothing about network marketing (the business I was in), had never heard of John Maxwell (the number one leadership trainer and author), nor had ever heard of Pastor Bill Hybels (the pastor of one of the largest churches in America (even though she lived in Chicago where his church is located) who had selected Chris Brady and my NY Times bestseller Launching a Leadership Revolution as one of his best books for 2007.

Curious, I asked her why she would do an article about three subjects she admittedly knew nothing about. At first, she started explaining that her superiors asked her to write it, but then I think she realized this wouldn’t jive with what she previously had said. She abruptly broke off the conversation and simply said she was doing her job. Of course, now I realize the article could have been written without interviewing me at all since it included practically nothing from what we discussed. Something, however, wasn’t adding up. Why would someone write a nonsensical article in a major magazine on subjects she admitted to knowing nothing about nor have any interest in? I smelled a rat. Several months later, I found the rat. In the strangest of coincidences (I smile when I say that :) ), I discovered the company I was in the legal dispute with had run expensive centerfold advertisements in Forbes magazine. Whoa! Now I understood how Mass Media manufactures consent first hand. :)

Nevertheless, one of the key lessons a leader learns on his journey is how to turn the lemons of life into lemonade. In this case, my personal exposure to Mass Media shenanigans led me to study the role of media in controlling what and how people think. This eventually led to the Financial Matrix through the control of Money, Media, and the Military. With our liberties at stake the masses can and must learn to think for themselves. And, despite what the ruling elites have done to “dumb down” our educational system, the people are still capable of learning, doing, and teaching leadership. In fact, I believe the key to breaking the Financial Matrix is for a group of men and women to launch a leadership revolution through serving others rather than manipulating or coercing as the elites do. While this isn’t an easy task, I know it’s possible because I have spent the last  20+  years of my life helping people lead themselves, their families, and their businesses.

I reject the theory that the masses are sentenced to be part of the “great beast” the “bewildered herd” which must leave all the thinking to the elites. Instead, the LIFE Leadership founders created a company that believes everyone is called to lead wherever  they are and can with the right information applied consistently. Don’t be scared of the word leadership, for it merely means serving others. We can all do that. I cannot imagine a better purpose to fulfill in life than building LIFE Leadership and helping people break free from the “bewildered herd” that are trapped in the Financial Matrix. 


Orrin Woodward

Posted in Finances, Freedom/Liberty, LIFE Leadership, Orrin Woodward | 62 Comments »

Escape the Financial Matrix Scam

Posted by Orrin Woodward on June 9, 2015

What is the Financial Matrix?

The Financial Matrix has captured nearly everyone within its web. The system of control works by seducing people into debt by “easy” monthly payments. The monthly payments accumulate until the people can no longer afford their own opinion. Instead, they must do the bidding of their creditors because, as the Bible stated long ago, “The borrower is slave to the lender.” The Financial Matrix book explains this is much more detail for those who haven’t read it.

I am not saying that the loaning and borrowing of money, in itself, constitutes a scam. For the Financial Matrix scam goes much deeper than that. Indeed, the Financial Matrix, through the Fractional Reserve Banking (FRB) system, supported by Central Banks and National Governments, is allowed to create money out of thin air to “loan” to the people. In a word, fake (fiat) money is loaned out to people who must pay back the interest and principal with real production. This is the Financial Matrix Scam.

How Does a Person Escape the Financial Matrix?

The plan to escape the Financial Matrix is simple to explain but difficult to implement, namely, stop taking on debt. A person must learn to live below his current income even if that means foregoing some of the things he desires. For just because a person wants something doesn’t mean he should sell himself into financial slavery to purchase it. Quit buying items today, in other words, on income that a person plans to make tomorrow; instead, the correct approach is to buy items today on income he made yesterday.

Unfortunately, most people have not learned this key financial literacy principle. In fact, this isn’t by accident, but by design. Think about how much education the average person is receiving today and yet how little financial literacy education they receive. I have met doctorate level graduates in many fields, with 10 plus years of education, who do not understand the rudimentary principles of compound interest, nor delayed gratification. This must change.

How to Play Defense Against the Financial Matrix?

Financial Fitness Pack

Financial Fitness Pack

Anyone truly seeking a change in his/her financial situation must realize the need to apply new principles. The Financial Fitness Program (FFP) (Now available as a continuous education program for accountants) will teach a person step by step how to live below his current means. Many customers of this pack have escaped the Financial Matrix Scam by learning how to say no to the instant gratification purchases. It doesn’t matter how much a person makes as much as how much he spends. In fact, the Financial Matrix system loves high income earners because they typically carry more debt and service it longer.

The great news is once a person changes the financial paradigm, the compounding effect of debt reduction becomes an enjoyable game. Instead of thousands of dollars per month being poured down the Financial Matrix hole, that money now remains in the producers hands to either wipe out more debt or start to purchase items in cash. As a result, the average person can break out of the Financial Matrix by just playing defense in a 15 to 20 year plan and be debt-free including his mortgage. However, some people choose to go faster.

How to Play Offense Against the Financial Matrix?

This is the purpose of LIFE Leadership community. When customers realize how effective the Financial Fitness Program (FFP) is to help them get out of debt, many choose to share this program with others. LIFE created a compensated community to reward the people who help others escape the Financial Matrix Scam. In other words, the worst that happens to a person who joins LIFE Leadership and applies the principles taught is they lose their debt. On the upside, the go-getters who choose to share this financial program with others are rewarded for doing so.

LIFE Leadership then starts with a simple premise, namely, that being in debt and stress is not good for people. Accordingly, LIFE provides the FFP to teach financial literacy and a plan of escape. Meanwhile, for those who want to escape the Financial Matrix faster, LIFE offers people the opportunity to own their own business and build a business asset. A person can start by playing defense and utilizing the community support group to help him make better decisions financially. And, at any time in the process, he can choose to go on offense and share the financial products to others who could benefit by better financial literacy. Win-Win-Win.

What Makes LIFE Leadership Different?

I have studied the data of LIFE members and I am blown away by what I discovered. It takes less than six months for the average member to save more money from the Financial Matrix than they are investing in their own business. This is what makes LIFE Leadership different than most traditional product companies – the Financial Fitness Program (FFP) saves the consumer more money than it costs to purchase. The FFP is, after all, only 99 dollars. In the coming months, I plan on interviewing many of the people who have reduced their debt to highlight their stories.  The testimonials of people who have wiped out $10k, $25k, $50k, and some over $100k in less than six months simply need to be shared with the world!

What other organization can a person join where the worst that happens to him is he wipes out his debt and the best that happens to him is he builds a business asset, develops his personal leadership, and makes friends for life? Please don’t misunderstand me. I am not saying everyone who joins LIFE Leadership will get debt free. For merely joining an organization doesn’t make someone successful anymore than merely buying an exercise bike causes one to lose wait. After all, YOU have to use the financial principles and the exercise bike to accomplish the desired objective.

Fortunately, most of the people who purchase the FFP (about 75%) reduce their financial debt. Moreover, around 10% of that group start making money by building a business asset. What about the other 25%? I don’t know if I could answer this any better than John Wayne did, “Life is tough, even tougher when your stupid.” :) Ok, I know that was politically incorrect in today’s sensitive age. But seriously folks, how can the FFP help someone eliminate debt if they won’t open it up, read the materials, and apply its lessons? LIFE even has a community support group to encourage them in the habit changing process. A teacher cannot teach until the student is ready.

Despite what the modern media tells you, success  is NOT a lottery. Indeed, people don’t luck their way to success, but rather learn their way into it. If you are tired of waiting for your ship to come, then perhaps its time to join the LIFE Leadership ship. Whether as a customer and learn to play defense to avoid the Financial Matrix or as a member and learn how to play defense and offense to avoid the Financial Matrix is totally up to you.

What I know is with the proper financial principles, you too can escape the Financial Matrix and live the life you always wanted.


Orrin Woodward

Posted in Finances, Freedom/Liberty, LIFE Leadership, Orrin Woodward | 26 Comments »

Productive Investments and Entertainment Expenses

Posted by Orrin Woodward on May 21, 2015

Truth is only sweet to the ears only after a person is sick of drinking the vinegar of repeated failures.

Warren Buffett once said that learning is one of the few things that compounds faster than interest. As a result, understanding the difference between an investment and an expense is an essential part of financial literacy and success. Unfortunately, however, the modern world suffers from the effects of compound interest working against them while having little compound learning working for them.

Nevertheless, the truly successful people apply Buffett’s principles by minimizing compounding debt and maximizing compounding learning. Essentially, this describes LIFE Leadership and its top selling product – the Financial Fitness ProgramHere is a short video from a talk I gave in Wisconsin describing how to focus on production through enterprise rather than escape through entertainment.


Orrin Woodward

Posted in Finances, LIFE Leadership, Orrin Woodward | 19 Comments »

Financial Matrix Book Trailer

Posted by Orrin Woodward on May 7, 2015

6a00e54eedbee1883401b7c77b0f32970b-320wiThe official trailer for my newly released book The Financial Matrix is here. Some of you have already picked up the book and read it. I would love to hear from you. What did you enjoy most from the book? What challenged you in the book? How are your actions going to change based upon reading the book. Finally, are there any questions, comments or thoughts that arose from reading the book that you would like me to elaborate on in the future?  

If you feel so inclined, I would much appreciate the readers capture his/her thoughts on the blog and also share on GoodReads and Amazon. I have embedded the trailer for the readers to view.


Orrin Woodward

Posted in Finances, Freedom/Liberty, LIFE Leadership, Orrin Woodward | 37 Comments »

Founding Fathers Financial Matrix

Posted by Orrin Woodward on April 30, 2015

“If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks…will deprive the people of all property until their children wake-up homeless on the continent their fathers conquered…. The issuing power should be taken from the banks and restored to the people, to whom it properly belongs.” – Thomas Jefferson in the debate over the Re-charter of the Bank Bill (1809)

The Financial Matrix isn’t just for individuals. In reality, all levels of government are trapped in the Financial Matrix debt system. The more I study, the more I realize just how deep the rabbit hole goes! This much I know: getting out and staying out of debt is the quickest path out of the Financial Matrix system of control. Please watch the video below before reading the rest of the article to understand what is going on.

The Five Laws of Decline have infected our financial system. This is not shocking since the Founding Fathers neglected to lock this door effectively. As expected,  once fallen man was given the opportunity to manipulate our monetary system, he did. The final blow was the creation of our Federal Reserve System married to the fractional-reserve banking system. This cartel originally promised to be the guard against inflation, but it has actually caused the largest growth of inflation in recorded history.

6a00e54eedbee1883401b7c77b0f32970b-320wiShamefully, however, only a few brave leaders will speak the truth for fear of losing popularity and credentials. Nonetheless, if our State leaders will not speak out against this injustice, then its time for Society’s leaders to do so. This is the purpose of my recently released book The Financial Matrix and numerous blog articles. Dr. Murray Rothbard (one of the few brave individuals) identified the Federal Reserve as the engine of inflation when he wrote:

The Gonzalez proposal to have the president instead of regional bankers appoint regional Fed presidents would, in the eyes of those officials, “make it harder for the Fed to clamp down on inflation.” Why? Because, the “sure way” to “minimize inflation” is “to have private bankers appoint the regional bank presidents.” And why is this private banker role such a “sure way”? Because, according to the Fed officials, private bankers “are among the world’s fiercest inflation hawks” (New York Times, October 12, 1993).

The worldview of the Federal Reserve and its advocates is now complete. Not only are the public and politicians responsive to it eternally subject to the temptation to inflate; but it is important for the Fed to have a cozy partnership with private bankers. Private bankers, as “the world’s fiercest inflation hawks,” can only bolster the Fed’s eternal devotion to battling against inflation.

There we have the ideology of the Fed as reflected in its own propaganda, as well as respected Establishment transmission belts such as the New York Times, and in pronouncements and textbooks by countless economists. Even those economists who would like to see more inflation accept and repeat the Fed’s image of its own role. And yet every aspect of this mythology is the very reverse of the truth. We cannot think straight about money, banking, or the Federal Reserve until this fraudulent legend has been exposed and demolished.

Because I was began my career as an engineer, I live by the principle, “In God we trust, all other must have data.” If the Federal Reserve and Big Banks cartel is truly effective in fighting inflation, then we should see this in the data. Not surprisingly, the data confirms Rothbard’s diatribe against the money cartel. Look at the graph below and notice how the consumer price index (CPI) remained stable from 1775 until after the 1913 formation of the Federal Reserve. Notice how the gold-standard amongst nations kept inflation in check because when the FRB banks got out of control, other countries forced them to deflate back to reality. Now, the gold standard check is gone and we live in a debt system designed around fiat (money backed by nothing) system. The Federal Reserve system, instead of being an inflation fighter, is actually the inflation instigator! Indeed, the Federal Reserve/Big Banking cartel has been the impetus behind the massive explosion of inflation across the civilization since nearly every modern economy uses the US dollar bill as its unit of money for international trade.


The data is clear. The Financial Matrix is real and it is wiping out the value of people’s money as they go further and further into debt to survive. The only question is: what are you going to do to protect your family? As for me and my family, we escaped the Financial Matrix and are going to help others do the same.


Orrin Woodward

Posted in Finances, Freedom/Liberty, LIFE Leadership, Orrin Woodward | 17 Comments »

Fractional Reserve Banking: Power, Profits, & Pain

Posted by Orrin Woodward on April 19, 2015

6a00e54eedbee1883401b7c77b0f32970b-320wiThe key to understanding the Financial Matrix is to recognize how the banking system uses the fractional reserve banking (FRB) process in partnership with the central bank to form a bank cartel insured by the national government. Without this trilateral partnership, the banking cartel, with the FRB systems inherent inconsistencies would cause the cartel to collapse under its own weight. Indeed, the whole point of my new book to be released by LIFE Leadership next week is to describe a plan out of the FRB fueled banking cartel to protect your family. Just how bad is the FRB system?

Imagine playing a game of musical chairs where the same chair is fraudulently issued to 10 different people without their knowledge. While the music is playing, during the “boom” phase, everyone is happy and the economy appears to be growing rapidly;  however, as debt increases, so too do the prices of everything caused by the predictable inflation. Eventually the prices of houses, cars, and other big ticket items outrun the ability of the consumers to service the debt and the music stops abruptly. The “boom” period has now transformed into the “bust” phase as the highly unstable and inflated money supply burst because the consumers cannot afford to pay the interest and principal payments on their bloated debt. 

Not surprisingly, when the music stops, the consumers discover they do not have actual chairs (real commodity money) to sit down in. Thus, the weakest financially crash to the ground first, but it doesn’t stop there. For the failure of the banks marginal loan qualifiers causes a cascading effect (I would say like a row of falling dominoes, but I don’t want to mix my metaphors :) ) until only the most conservative financially can survive at all during the bust.

For example, remember how the failures of the riskiest mortgages brought the failures of many others who thought they had solid mortgages? The domino effects of bad bad loan failures to “good” loan failures happened when the housing prices dropped 50% or more during the “bust”. Loans, in other words, that are good when house is worth $500,000 and a person owes $400,000, are defaulted upon when house falls in price to only $250,000 and the person still owes $400,000! The person has quickly realized he is missing his chair. 

Of course, the banks win during the “boom” with massive amounts of profit from interest payments and also win during the “bust” because they are insured from loss by government bailouts and the central bank money injections. The coup-de-grace is when they also foreclose on real properties for pennies on the dollar leaving the debtor bankrupted.  Absurdly, the system is set up for “heads” the bankers win and “tails” the borrowers lose. For the consumers are bankrupted by the counterfeit paper chairs and the banks are bolstered by bailouts and property surrendered by debtors as collateral. Sadly, it doesn’t even end there.  Because now the bank cartel can start the music all over again, offering incredible interest rates and no money down, to seduce new borrowers into the shearing room for the next game of musical chairs.  

The more I study the money system, the more amazed I am at the gullibility of the masses and governments to support a game that leads to their own demise. It’s seems like the modern world enjoys to punish itself for Big Banker profits. In reality, the Financial Matrix relies upon the unsuspecting people’s Financial Literacy ignorance. Indeed, few understand how money is created even though it is hidden from them. Rather, most people do not like to think upon issues that threaten them and choose the ostrich approach of working 8-10 hours per day for 40 plus years wondering why it seems they have to work harder every year for less gain.

Productivity increases around the world and yet the masses get broker and no one seems to know why. Then, paradoxically, we demand our government (BTW, this is beyond a party issue as Republicans and Democrats both love borrowing fiat money from the bank cartel) to help us even though they are the ones supporting the cartel in the first place. This would be like crying out for the bully’s right arm to defend us from his left arm currently pummeling us.

Do you really think that is going to work? To be sure, the national government will raise your taxes and launch numerous initiatives, but the money cartel isn’t afraid because no one gets elected without their approval (after all they can print money out of thin air, who is in a position to out fund them?) and financial support. Allowing bank cartel to print money out of thin air is nothing less than a total surrender of sovereignty and our nation has become a government of the banks, by the banks, and for the banks. 

There is one thing, however, that the people could do. And, if they did so, it could change everything. Not just for themselves but for our nation. Get out of DEBT and stay out of DEBT! When the masses awake and learn Financial Literacy, I can promise you the banker cartel will tremble in its fiat paper boots. For only then will the people stop enslaving themselves for things they do not truly need and the game of musical chair will end. Further, when the people set themselves free, then we are in the moral position necessary to demand the government set itself free from the Financial Matrix also. Isn’t it hypocritical, in other words, to demand our government to be debt free when we are not debt free ourselves? 

The great economist of the Austrian School, Murray Rothbard studied how the Banking Cartel creates money:

Here’s how the counterfeiting process works in today’s world. Let’s say that the Federal Reserve, as usual, decides that it wants to expand (i.e., inflate) the money supply. The Federal Reserve decides to go into the market (called the “open market”) and purchase an asset. It doesn’t really matter what asset it buys; the important point is that it writes out a check. The Fed could, if it wanted to, buy any asset it wished, including corporate stocks, buildings, or foreign currency. In practice, it almost always buys US government securities.

Let’s assume that the Fed buys $10,000,000 of US Treasury bills from some “approved” government bond dealer (a small group), say Shearson Lehman on Wall Street. The Fed writes out a check for $10,000,000, which it gives to Shearson Lehman in exchange for $10,000,000 in US securities. Where does the Fed get the $10,000,000 to pay Shearson Lehman? It creates the money out of thin air. Shearson Lehman can do only one thing with the check: deposit it in its checking account at a commercial bank, say Chase Manhattan. The “money supply” of the country has already increased by $10,000,000; no one else’s checking account has decreased at all. There has been a net increase of $10,000,000.

But this is only the beginning of the inflationary counterfeiting process. For Chase Manhattan is delighted to get a check on the Fed, and rushes down to deposit it in its own checking account at the Fed, which now increases by $10,000,000. But this checking account constitutes the “reserves” of the banks, which have now increased across the nation by $10,000,000. But this means that Chase Manhattan can create deposits based on these reserves, and that, as checks and reserves seep out to other banks (much as the Rothbard Bank deposits did), each one can add its inflationary mite, until the banking system as a whole has increased its demand deposits by $100,000,000, ten times the original purchase of assets by the Fed. The banking system is allowed to keep reserves amounting to 10 percent of its deposits, which means that the “money multiplier” — the amount of deposits the banks can expand on top of reserves — is 10. A purchase of assets of $10 million by the Fed has generated very quickly a tenfold ($100,000,000) increase in the money supply of the banking system as a whole.

Did you get that? The Federal Reserve (Central Bank) writes a check backed by no real bank assets (instead its merely a debt imposed upon American productivity without collateral)  to purchase Treasury Bills from one of the Big Banks. The Big Banks then start the music again and seduce the next round of musical chair victims (usually mortgage loans since approximately 70% of USA money supply is created from house mortgages). The banks make interest on money created out of thin air, the government funds it debts, and the consumer play another round of musical chairs as the prices of everything rise during the boom and fall during the predictable bust. The people are sheared yet again because they do not understand the Misean/Hayekian Austrian Business Cycle theory. 

Jorg Guido Hulsmann

Jorg Guido Hulsmann

Jörg Guido Hülsmann, in his fascinating treatise, The Ethics of Money Production, described the fiat money and fractional reserve banking cartel. He explained the whole system relies on legal privileges and special deals for the few against the many. Hülsmann has nailed the reason why the Financial Matrix is thriving and why each reader ought to protect his family by eliminating ALL DEBT through applying the principles taught in our #1 bestselling product the Financial Fitness Program:

There is no tenable economic, legal, moral, or spiritual rationale that could be adduced in justification of paper money and fractional-reserve banking. The prevailing ways of money production, relying as they do on a panoply of legal privileges, are alien elements in the capitalist [i.e., true free market] economy. They provide illicit incomes, encourage irresponsibility and dependence, stimulate the artificial centralization of political and economic decision-making, and constantly create fundamental disequilibria that threaten the life and welfare of millions of people. In short, paper money and fractional-reserve banking go a long way toward accounting for the excesses for which the capitalist economy is widely chided.

We have argued that these monetary institutions have not come into existence out of any economic necessity. They have been created because they allow an alliance of politicians and bankers to enrich themselves at the expense of all other strata of society. This alliance emerged rather spontaneously in the seventeenth century; it developed in multifarious ways up to the present day, and in the course of its development it created the current monetary institutions.

…The driving force that propelled the development of central banks and paper money was the reckless determination of governments, both aristocratic and democratic, to increase their revenue, if necessary in violation of good faith and of all established rules of commerce.

In sum, government power, banker profits and the people’s pain all increase while the people’s freedoms and pocketbook decrease. This is the “joy” of living in the Financial Matrix.


Orrin Woodward

Posted in Finances, Freedom/Liberty, LIFE Leadership, Orrin Woodward | 60 Comments »

RESOLVED to become a School Curriculum

Posted by Orrin Woodward on April 13, 2015

ResolvedI am excited to announce that the 13 resolutions from my book RESOLVED: 13 Resolutions for LIFE is being developed into teaching curriculums for the different age K-12. Director and Principal of the American Leadership Academy, Rob Brown, proposed a partnership between LIFE Leadership and himself to develop the curriculums for both charter-schools and the home-schooling markets.

After studying through the proposal LIFE Leadership agreed to support the project and help make the dream of reaching the next generation a reality. The results of this partnership promise to make a huge impact in the educational community. Here is a portion of the letter I received from Principal Rob Brown:

 I read Resolved  over Christmas holiday and the vision began to form in my mind of a rich leadership program unlike anything offered in an elementary or secondary educational format (homeschool included). We could adapt all the curriculum we already have and apply the Mental Fitness Challenges to our high school aged students. We could build daily leadership lessons based on the 13 Resolutions and teach them to students from kindergarten through twelfth grade!

I asked myself some questions: Why don’t we teach this? What might happen if we did? What if I had learned these principles as a kid? What difference would it make if tens of thousands of K-12 students were taught about their Purpose, Character, Friendship, Finances, and Leadership on a daily basis for their entire growing-up years?

Our Nation is in crisis, and it is our responsibility to fundamentally re-establish America’s greatness. The most effective way for us to achieve greatness is through living these principles with fidelity and teaching them to the rising generation. As we teach these principles to our children they will grow up living these truths, and our homes, churches, businesses, and legislatures will be filled with those that have the right tools and the courage to do the right things in order to preserve freedom for us, our families, and our friends.

Education is like weddings and funerals. Everyone does it and the market is wide open. Covey has over two thousand Leader in Me  schools and little home school reach. Resolved  has provided a superior vehicle. I have a framework for a step by step guide to make ResolvedSchools  a reality and teach leadership to achieve greatness in our homes and country. I will be creating this for my schools regardless, however, I know that by partnering together we can create a real Win-Win that could affect countless lives.


Rob Brown

Director- American Leadership Academy Gilbert Campus

It has been a joy to work with Principal Brown. He lives the resolutions on a daily basis and with his help, he took the principles of RESOLVED and explained them in way that resonates with students. If you have children (or know someone with children) in charter schools or home-schooling, then this book is the first part of a full curriculum to follow. The goal is to inspire the children to become resolution-centered leaders that make an impact in the world. Here is the introduction I wrote for the RESOLVED: Student Edition to be released later this year:


In 2011, when I wrote RESOLVED: 13 Resolutions for LIFE, I did so to share the resolutions that had so radically changed my own life. The results of this labor of love have been nothing short of mind blowing. For within the first year, the book made the Top 100 All-Time Leadership book list and became the framework for the bestselling Mental Fitness Challenge Program.

Still, when Principal Rob Brown, of American Leadership Academy in Gilbert, Arizona, contacted me to discuss using the resolutions in RESOLVED to create an entire K-12 school curriculum, I was a little taken aback. Principal Brown had written to me:

I am the principal at American Leadership Academy in Gilbert, Arizona, a K-6 elementary charter school. As the name implies we are patriotic, leadership driven, and focused on academics. It’s the leadership part that drew me to this school. I love that we teach children the principles of leadership. When I was introduced to Resolved I was amazed at how simple and powerful each chapter was. I said, “What would happen if we taught this to kids!?!”

What would happen, in our opinion, is the students would accomplish private victories which would lead to public victories and then onward to leadership victories which, finally results in a legacy to pass on to the world. After Principal Brown, Chris Brady – CEO of LIFE Leadership, and I discussed the idea further, we realized that beyond just a school curriculum, RESOLVED – Student Edition is just the first, of many, books in a series that will eventually become The Children’s Leadership Library.

Rob Brown is not your average principal. The hunger to learn and the passion to teach is evident in everything he does. Indeed, the book you hold in your hands would not have been completed were it not for his drive to finish what he starts. Furthermore, I cannot think of a better person to partner with in spreading the power of resolutions to transform lives than a principal on the educational front lines. It has been a pleasure working with Principal Brown.

Finally, the principles taught in RESOLVED: Student’s Edition can help anyone at any age. Each section concludes with a workshop. That’s where the real power lies. Complete each workshop as you read. As you apply these principles you will gain confidence in making choices. You will really begin to understand the importance of the choices you make and how they will influence your life. I have taught for years that vision is tomorrow’s reality expressed as an idea today. It’s time to stop talking about education transformation and it’s time to start living it. This book has turned the dream into reality.


Orrin Woodward

Posted in Family, Leadership/Personal Development, LIFE Leadership, Orrin Woodward | 67 Comments »