Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Network Marketing & Scams

Posted by Orrin Woodward on September 12, 2008

How do you separate a legitimate Network Marketing company from the various scams that develop from time to time?  The discussion today is centered on the difference between legitimate network marketing companies and the illegitimate companies that attempt to fly under the network marketing banner.  It is possible to have a legitimate company where distributors are building in an illegitimate way.  I am not a lawyer and this is not legal advice, but merely my opinions from spending 15 plus years in the industry.  Let me share the 5 key principles that make up a legitimate company in my opinion.

 

1. A legitimate product that has true end users, not just consumption from people interested in making money from the compensation plan. – The FTC clearly ruled that the product should have true customer demand whether there was a pay plan or not.  A simple test would be to determine if you love the product enough to use whether you were compensated or not.  This ensures the value proposition of the product is right so that the networking company does not mark the price up outside of the value range.  This protects the distributors and customers against a company interested in enhancing their own profits to the detriment of their distributors.  If the product has no demand outside of the network, then you are probably entering the danger zone.

 

2. Protection against inventory loadings. – No one should be hitting new levels in the networking field by buying products and loading them into your garage or basement.  If the networking company or field leaders are encouraging massive product loading – they are entering into the illegitimate zone.  A good product ought to have real demand that allows distributors to hit new level through the normal building of the business.  If all of the pin winners have loads of product sitting in inventory, then you are probably entering the danger zone.

 

3. No heavy pay to play requirements.  – The entrance fee should not be exorbitant where the main incomes are being made from “headhunting fees”.  If it cost thousands of dollars to get started, you are probably entering into the danger zone.

 

4. Keep the main business the main business. – Training and sales aids are critical and necessary to the building of a stable and profitable community.  Without proper training and leadership, a community will not hold together in the long run.  There may be profits created through the proper use of training materials.  A legitimate enterprise will share those profits with the field leaders in a fair and equitable way.  If the profits from the training become higher than the profits from the business, then you are probably entering the danger zone.  A good rule of thumb would be that profits from training ought to be around half of what you make from the network marketing company. 

 

5. No hidden non-competes or other anti-competitive practices in the contract – A legitimate company understands that people should be free to join or leave depending on whether the network marketing company satisfies the distributors and customers.  If they do not satisfy the customers, why would people stay with their failing enterprise?  To force people to stay in a business where they are not getting the results they desire in their life is not free enterprise and is not good for an industry that claims distributors are “independent” and “owners” of their own business.  Why would a legitimate company require fences to ensure the community stays in their business?   If there are legal fences in place to force people to stay in the network marketing company’s business then they probably are entering the danger zone.

 

I love the MonaVie Team because the way we build the MonaVie business is in line with the proper use of all five principles!  The MonaVie Team’s goal is to build a million people community through serving our distributors and customers.  Anyone is free to come or go based upon our ability to serve them.  We are building a TEAM where Together Everyone Achieves More.  How many true teams have you been part of in your life?  The MonaVie Team has some of the best leaders in the country and is Having Fun, Making Money and Making a Difference!  God Bless, Orrin Woodward

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New MonaVie Team Video

Posted by Orrin Woodward on August 29, 2008

The Team launched a new video where I describe the difference between pin working and networking.  I use an analogy of barge working or bridge building.  I believe that the right leadership team at the company and the right leadership team in the field is more important than any product, compensation plan, or high tech gadgetry.  I am not against any of these, but if you do not have leadership that understands the Three Keys to Wealth then you are wasting your time and effort.  I attempt to do everything in life with a specific intent.  Watch the video and apply the concepts to your life – it will make a difference in your life.  God Bless, Orrin Woodward

Orrin Woodward Team Video

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Key Beliefs for a Master Networker

Posted by Orrin Woodward on August 27, 2008

Lately, I have been thinking a lot on what beliefs make the difference between building a large community rather than just trying real hard in Network Marketing. No matter what company you are affiliated with, these core beliefs will make a huge difference. The key is to find a company with owners who truly believe the same principles. These core beliefs will anchor you during the many adversities that life will send your way. When Laurie and I mentor the leaders on our team, the goal is to instill these beliefs into their lives and share how these beliefs will empower you to further success. Feel free to share these articles with anyone in the MLM, Networking or Community building field as I believe in giving back to the incredible field that has blessed me. I will share the key beliefs over the next several posts to help people develop into a Master Networker.

First Key Belief

The first principle for all top Networkers that endure the test of time is an undying faith in people. Faith allows the leader to see people where they are at, but have faith that they can improve. Without faith, pessimism and cynicism will reign and no leadership is possible. Leaders must give people the hope for a better tomorrow and the appropriate tools to obtain that better tomorrow. Hope with no plan or a plan with no hope will not get the job done. The leader must have faith in themselves, faith in their team, and faith in the plan to accomplish the objective of building a large community.

How do you develop this faith you ask? Everyone has faith in something. The atheist has faith in their belief that God does not exist. You cannot rationally prove that God exist or does not exist – both sides run out of logic and take their beginning points as articles of faith. Faith goes beyond reason into principles of life that cannot be proven for or against with rationality. Why do you have a faith in people? I could point to many examples of people who have grown and changed into leaders, but that would not prove rationally why I have faith in people. Someone else could show people who did not grow and change becoming bitter and resentful. Any Master Networker must have an unapologetic faith in people or they will never be able to lead with conviction. My faith in God and belief that people are made in the image of an Almighty God leads me to treat them with the dignity and respect that they deserve. Networkers who truly want to make a difference are called to love people and use things, not love things and use people.

Where are you on this core belief? Do you have a faith in people to grow and change with the right information? Yes, it is up to the people to take the information and apply it to their lives, but are you willing to faith it until they make it? I have seen people take five years to get their thinking right before growing the business. Can you love and respect people for years with no results and maintain the faith that they will get it right in time? If you can, then you have the faith necessary to build large communities. People are your most valuable asset in any company. Watching people grow and get better is the one of the highest joys associated with building a community. Watching people shrink and get bitter is one of the lowest of lows associated with building a community.

A Master Networker on faith will swallow the bitter pill to have the right to enjoy the better pill. People have an infinite worth and must be treated with care and dignity until they see the worth in themselves through the handiwork of God. Never, never, ever give up on anyone! The world is filled with cynics, critics, backbiters, and fools – don’t join the ever growing club. The world is crying out for leaders of character who will follow their core beliefs even when it hurts. Who will believe in people, even when it hurts? Who will follow through on their dreams, even when others say it can’t be done. Leaders by definition divide. Leaders of faith state that it is possible to change yourself by persistent and consistent efforts. Those who believe in this core principle will unite around the leader. Those who don’t have faith in people will attack the Master Networker as a charlatan and a crank.

Only time will tell who was right and who were the charlatans. Abraham Lincoln said, “I would rather believe in people and be let down once in a while than to not believe in anyone and never truly live.” William James, the great American psychologist and philosopher stated, “The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.” It takes faith to believe that and all Master Networkers have that faith. Pascal, the French philosopher and mathematician said, “The heart has it reasons that the mind knows nothing about.” Building a large network goes beyond the mind into the heart and reasons that are hard to quantify. Leaders just know in their hearts that they are responsible to serve and develop others. Examine your faith and ask do you have faith in the ability of people to change and become better? If you do, you have the first key belief necessary to build a large community and enter into the elite of Network Marketing. God Bless, Orrin Woodward

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All Grace Outreach – Thank You Letters

Posted by Orrin Woodward on August 21, 2008

Chris Brady and I would like to take a moment and thank everyone who bought a copy of our bestselling book Launching a Leadership Revolution.  100% of the royalties for this book were donated to All Grace Outreach to serve charities in our communities.  I am astounded by the phenomenal success of word of mouth marketing.  Chris and I give all the credit for the record sales to the blessing of God and the word of mouth of many satisfied readers.  Read the thank you notes from the various charities that AGO serves.  This is living proof that Jesus words are true, “It is more blessed to give than to receive.”  God Bless, Orrin Woodward

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Lung Busters and More

Posted by Orrin Woodward on August 17, 2008

I have been receiving numerous emails from readers asking how they can order leadership training materials.  You can go to the Team site and browse from the shopping cart the many selections.  When you become a member, you have access to many more videos and articles.  Here is a sample video from one of the best selling DVD’s in the Team system.  The DVD is called Lung Busters and will teach you how to develop a positive self talk to align your thoughts and actions.  I love Network Community building because it allows people to learn principles of success and then share it with others.  I want to share this video with the Networking community to help you achieve your goals and dreams.  Remember: You don’t always get what you want, don’t always get what you deserve, but you do always get what you expect!  God Bless, Orrin Woodward

[youtube=http://www.youtube.com/watch?v=HhO7NMMKoXk]
[youtube=http://www.youtube.com/watch?v=uMSAtqG_HvU&feature=related]

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A Network Marketer’s Creed – III

Posted by Orrin Woodward on August 8, 2008

The leaders in the Networking field have three key roles that they play in helping their people win with the right company. 

1.  Maintain the bar high on personal excellence through tough love and high expectations.

2.  Accept, Approve, and Appreciate their teams by encouraging and being a good finder in people’s lives.

3.  Provide proper training and educational methods to develop leaders for sustained growth. 

 

I covered the first point in my last article and this can be summarized in the following Networking Creed.

 

3. Networking leaders hold the bar high on their people’s potential by providing tough love and refusing to settle for anything less than the personal best from themselves and their team.

 

I have always understood NM Creed #3, but did not grow a huge community until I learned the next Network Marketing Creed.

 

4. People yearn for genuine Acceptance, Approval, and Appreciation – Sustained growth in the Networking field is only possible when a culture of encouragement is bred into the entire organization.

 

You will see many organizations that are good at speaking the truth, but they do not speak the truth in love.  This hurts people, damages relationships and ultimately fractures the communities before they reach their potential.  Other organizations never tell the truth and people are arrested at different levels of development because they are not getting the proper mentorship.  The secret to large communities is the ability to share the truth in a loving way because the leaders want what is best for the people.  All of us must confront the sticking points in our leadership so we can grow and change.  NM Creeds 3 and 4 must go together.  One without the other will limit the size of your team.  With that said, if I only could take one then I would take #4 hands down. 

 

I have seen more people quit the Network Community Building field due to hurt feelings ten times more than I have seen people quit due to lack of income.  People need encouragement and belief from their leaders in order to grow.  Encouragement for the soul is like oxygen for the body.  Without encouragement people will never live up to their potential.  I still appreciate a sincere encouraging word from people I respect and so do you.  Let me share a true story of the power of encouragement and example in a person’s life from the book The Amazing Law of Influence by King Duncan.

 

“Andor Foldes was one of the most gifted classical musicians of the twentieth-century.  A native of Budapest, Foldes was already a skilled pianist by age sixteen, but he was troubled due to conflict with his piano teacher.  At this critical juncture in Foldes’ life, a renowned pianist, Emil von Sauer, came to his city to perform.  Von Sauer had the unique heritage of being the last surviving pupil of Franz Liszt.

 

At von Sauer’s request, young Foldes played for him some of the most difficult works of Bach, Beethoven, and Schumann.  Afterward, von Sauer kissed Foldes on the forehead and told him his teacher Hans Liszt had kissed him on the forehead when he was a student.  Liszt was passing on a kiss he had received from Beethoven, who had been moved on one occasion by Liszt’s playing.  Von Sauer felt Foldes deserved the honor of preserving this heritage.”

 

Can you imagine the encouragement that Andor Foldes must have felt by receiving that kiss on the forehead just as Beethoven had previously given to Hans Liszt and passed onto Emil von Sauer to Andor?  Talk about a blessed heritage!  Andor went on to a highlight career in the classical music field simply by the encouragement of people he respected.  Isn’t is a scary thought to consider how many would be talents in all fields have been criticized out of their professions due to pessimistic, ignorant, and unloving critics?  The world is filled with simpletons that can ruin the labor of decades in a single day.  There are two ways to have the highest building in town – take the long term effort to build your edifice or take a wrecking ball to all the other buildings in town.  Too many people in our culture take the second approach.

 

Michelangelo took years to finish the Sistine Chapel, but any critic can take a spray can and ruin his work overnight.  Is it fair? Just? Humane?  No, but it is the facts.  All the great achievement is done in our society despite the critics.  Laurie and I decided long ago to be a builder not a wrecker of people’s dreams.  Remember, every critical, unloving word that you say to others may douse the fire of their dream.  On the other hand, every encouraging, lifting, positive word you say may be the gas that lights a person on fire for life.  A leader literally has the power of life and death of dreams in their words.  Choose your words carefully and with love in your heart.  This leads me to my last Network Marketing Creed for the day.

 

5. In Networking and in life, one small positive difference can reverberate through others lives and literally change the world.

 

I will share one other powerful true story from King Duncan’s book.

 

“The date was December 13, 1899.  The Boer Wars were going on in South Africa.  At the time John Howard was an Englishman working near the town of Pretoria.  An English journalist who had escaped from a Boer POW camp knocked on Howard’s door and sought refuge.  Howard took him in, looked after him for a week, and helped him escape back to Europe.”

 

Why would John Howard, a successful English businessman stick his neck out and risk imprisonment to help an unknown reporter?  John, like many in the field of Networking believes that serving others is the right thing to do.  Whether you gain financially or not is secondary to doing what is right regardless of the personal risk! Let’s continue the true story. 

 

 

“Once safely back in England, this journalist wrote a news story about his adventure in South Africa.  It was so gripping that it was carried by newspapers around the world.  In fact, the story was so widely published that the journalist gained international fame that eventually propelled him onto the center stage of politics.  The journalist name was Winston Churchill”

 

Can you see how one small positive difference performed by John Howard led to a part of Winston Churchill’s destiny?  Winton’s destiny was entwined with the destiny of Western Civilization through his defense of freedoms against Nazi tyranny.  Here is my point: One life can and does make a difference in the world.  One of the biggest lies that Satan plays on people is to make them feel that their life doesn’t count!  YOUR ACTIONS IN LIFE COUNT SO MAKE YOUR LIFE COUNT!  One small action from you may be the propelling moment in the next Winston Churchill, Helen Keller, Martin Luther King Jr. etc. lives.  Not all of us will be a Winston Churchill, but all of us can be like a John Howard in another person’s life.  Never stop doing what is right and do what is right regardless of the cost.  God Bless, Orrin Woodward

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A Network Marketer’s Creed – II

Posted by Orrin Woodward on August 7, 2008

The subject of Networking can increase the temperature and lower the emotional intelligence of many fine people.  Why can it be such a heated topic at times?  I believe because it hits along the main ideological battles going on in our country currently.  Are people owed a living simply by being born in the USA?  Is the Biblical injunction, “He who will not work, will not eat” still valid today?  Should someone be guaranteed success in Networking Communities simply for signing up or is it reasonable to expect them to perform?   Is the person at the top in a Network someone who has earned this position through performance or just got in first?  Is it right for people to “make money” off of other people’s efforts?  These and many more questions are bandied about on a daily basis in living rooms, coffee shops and hotel meetings across the country. 

 

Let’s get one thing out on the table right away.  Networking success is not achieved by sitting at home and spamming the internet.  Networking success is not achieved by magically sponsoring 3 leaders and they do all the work.  The facts are that Networking is hard work, as is all achievement!  If you want big results and hard work scares you then don’t get in the Networking field.  All great achievement comes through learning the principles of delayed gratification for long term results.  Our culture is so self-centered today that the thought of delaying gratification even for a couple of months causes many to overheat.  I can’t blame them with a TV culture that has bombarded them with the belief that they deserve the good life with no effort or sacrifice, but eventually they must wake up to the reality of their situation to achieve success.  Charles Sykes wrote a several fantastic books called, “A Nation of Victims” and “Dumbing Down our Kids.”  The gist of the books can be captured by the titles.  When we lower the bar on people – we do not create more champions, but more victims.   This is what leaders do in a Network Marketing business, maintain a high bar for achievement.  Networking leaders teach people the true rules of life and help people become champions in a culture encouraging victims. 

 

In my opinion, there is no greater field to influence people in a positive direction than Network Community building.  Instead of waiting for our countries politician to fix our country, why don’t we get out there in the living rooms of America and teach these principles ourselves.  We can either be part of the problem or part of the solution and Laurie and I have chosen to be part of the solution!  Read this list of 11 rules of life that Mr. Sykes wrote in the second book with my thoughts on each underneath.

 

RULE 1 – Life is not fair – get used to it.

 

Life does not deal everyone the same hand.  Some our born billionaires through their daddy’s efforts and some are born broke and must work their way to the top.  In networking you may get help from your upline, may be in the hot spot for opens or may have nothing but the opportunity and your dream.  Either way, get over it and get moving.

 

RULE 2 – The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

 

We have too many people talking about self esteem without the corresponding teaching of work ethic to achieve a healthy self confidence.  Confidence can only be built by making the sacrifices that the average person refuses to do.  You begin to realize you are un-average only when you consistently do what the average person is unwilling to do.  I love everyone unconditionally, but my respect is earned through your performance period.  To gain confidence in the Networking field, you must be willing to be bad – long enough to get good.

 

RULE 3 – You will NOT make 40 thousand dollars a year right out of high school. You won’t be a vice president with car phone, until you earn both.

 

Quit looking for handouts in life and start serving other people’s needs.  Everything you need to know at the top must be learned at the bottom.  This is why so many second generation children accomplish so little.  Their parents believed they could skip the sacrifice step for their children and just hand people their victories.  Life doesn’t work that way so quit waiting for your ship to come in and start building it!  In the Networking field, your pay raise will become effective as soon as you do.

 

RULE 4 – If you think your teacher is tough, wait till you get a boss. He doesn’t have tenure.

 

To maintain any position in the information age, it will require constant increases in your knowledge and skills.  Those who think their education ends when their formal schooling ends are in for a rude awakening.  One of the best parts of the Networking field is the constant emphasis on learning and growing.  Customers in the Networking field and new distributors will vote with their feet if you do not serve their needs.  This is free enterprise so get used to it.  No one has to be part of your business and you earn their trust and respect every day.

 

RULE 5 – Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping they called it Opportunity.

 

If you think you are above doing the basics in the living rooms then you will never earn the right to speak on the big stages.  Achievement starts by doing the little things well and then receiving more responsibility from a job well done.  Everyone starts at zero points in Networking and has to earn their ranks.

 

RULE 6 – If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.

 

You will mess up.  The only question is will you get bitter or better from the experience?  Leaders in Networking teach their teams to expect some setbacks, challenges, and failures on your way to victory.  The key is to learn from each one of your mistakes and never pass the buck.  Leaders have learned to accept responsibility and have no part with the current love affair with victim status so prevalent in our culture today.

 

RULE 7 – Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you are. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

 

No one is a self made person.  All of us have climbed onto the shoulders of the greatest minds and leaders in Western Civilization to enjoy the privileges we have.  Never take for granted all of the people in your life who gave you a hand up instead of a hand out.  If you desire to change the world, then begin by changing yourself.  All great movements begin with an individual who was moved to change.

 

RULE 8 – Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades and they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

 

Every night that you show the plan in a Networking business – you will pass or fail based upon your ability to sell your product and services.  If the prospect does not get involved then they did a better job of selling their convictions than you did of selling yours.  You pass or fail every night in this business and success is an inside job.  Just remember that failure is never final and that further growth will lead to victories.

 

RULE 9 – Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.

 

The Networking field is open for business 365 days per year.  You must determine how hard and how long that you will work for your dreams.  It is sad that people will spend more time planning a vacation than they will in planning their life.  I love the saying, “If it’s to be, then it’s up to me.”  If your upline helps you then that is a bonus, but not a given nor a requirement.  If you have a training system, then plug in and get going.

 

RULE 10 – Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

 

In the field of Networking the fantastic lifestyles that you see are the result of hard work.  If anyone tells you that you can achieve that without a serious work ethic then they are lying to you.  You are only limited by your ability to dream in a good Networking business and most people do a great job of limiting themselves.

 

RULE 11 – Be nice to nerds. Chances are you’ll end up working for one.

 

Hans Christian Andersen wrote his classic “Ugly Duckling” story to capture the essence of someone (through hard work & association) changing from an ugly duckling into a beautiful swan.  I love the Networking Industry because I have witnessed many people turn from the Ugly Ducklings into Beautiful Swans.  Yes, you will be criticized for telling people they can be Beautiful Swans, but I would rather believe that and be criticized than give up my belief in people.

 

Leaders teach people to dream and hope again.  There is no such thing as a “hopeless situation” only hopeless people in situations.  A leader’s role is to give them hope, give them ideas, and give them the skills to change their situations.  When they win, it is their victory, but you have the joy of having a front row seat in the process.  If you are a leader in the Networking field then what you do is a most noble of enterprises.  You have the honor of leading the most precious asset of any country and that is the people.  God Bless, Orrin Woodward

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Developing the Heroic World-View

Posted by Orrin Woodward on July 21, 2008

Several years ago, I wrote an article on the heroic vs. anti-heroic world-view.  I strongly believe that individuals must learn to accept personal responsibility if they are going to develop into leaders.  The minute a person allows themselves to become a victim, is the minute that they stop becoming responsible for creating change.  Are their many things wrong in the world?  I think we can all answer a emphatic yes to that.  But we must not pass the buck and make it our governments, employers, or leaders fault.  We must constantly ask, “What can I do to make things better?”  Have you thought about what you can do to make a difference?  Below is the article I wrote on the Heroic World-View.  Take note of the books that I reference and order a copy for yourself.  Understanding the thinking behind the culture war is a necessary first step in developing the mindset necessary to choose which side you are on.  I am proud of you for taking the time to read and improve yourself.  God Bless, Orrin Woodward

Heroic World-View

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Sheep, Wolves, Sheepdogs and Standing for Truth

Posted by Orrin Woodward on June 22, 2008

Here is an excellent article and required reading in our post-modern world.  We must stand for truth or we will fall for destructive lies.  Enjoy this article by David Grossman – we need more people with the courage to stand for truth like him.  God Bless, Orrin Woodward

By LTC (RET) Dave Grossman, author of “On Killing.”

Honor never grows old, and honor rejoices the heart of age. It does so because honor is, finally, about defending those noble and worthy things that deserve defending, even if it comes at a high cost. In our time, that may mean social disapproval, public scorn, hardship, persecution, or as always,even death itself. The question remains: What is worth defending? What is worth dying for? What is worth living for? – William J. Bennett – in a lecture to the United States Naval Academy November 24, 1997

 

One Vietnam veteran, an old retired colonel, once said this to me:

 

“Most of the people in our society are sheep. They are kind, gentle, productive creatures who can only hurt one another by accident.” This is true. Remember, the murder rate is six per 100,000 per year, and the aggravated assault rate is four per 1,000 per year. What this means is that the vast majority of Americans are not inclined to hurt one another. Some estimates say that two million Americans are victims of violent crimes every year, a tragic, staggering number, perhaps an all-time record rate of violent crime. But there are almost 300 million Americans, which means that the odds of being a victim of violent crime is considerably less than one in a hundred on any given year. Furthermore, since many violent crimes are committed by repeat offenders, the actual number of violent citizens is considerably less than two million.

 

Thus there is a paradox, and we must grasp both ends of the situation: We may well be in the most violent times in history, but violence is still remarkably rare. This is because most citizens are kind, decent people who are not capable of hurting each other, except by accident or under extreme provocation. They are sheep.

 

I mean nothing negative by calling them sheep. To me it is like the pretty, blue robin’s egg. Inside it is soft and gooey but someday it will grow into something wonderful. But the egg cannot survive without its hard blue shell. Police officers, soldiers, and other warriors are like that shell, and someday the civilization they protect will grow into something wonderful.? For now, though, they need warriors to protect them from the predators.

 

“Then there are the wolves,” the old war veteran said, “and the wolves feed on the sheep without mercy.” Do you believe there are wolves out there who will feed on the flock without mercy? You better believe it. There are evil men in this world and they are capable of evil deeds. The moment you forget that or pretend it is not so, you become a sheep. There is no safety in denial.

 

“Then there are sheepdogs,” he went on, “and I’m a sheepdog. I live to protect the flock and confront the wolf.”

 

If you have no capacity for violence then you are a healthy productive citizen, a sheep. If you have a capacity for violence and no empathy for your fellow citizens, then you have defined an aggressive sociopath, a wolf. But what if you have a capacity for violence, and a deep love for your fellow citizens? What do you have then? A sheepdog, a warrior, someone who is walking the hero’s path. Someone who can walk into the heart of darkness, into the universal human phobia, and walk out unscathed

 

Let me expand on this old soldier’s excellent model of the sheep, wolves, and sheepdogs. We know that the sheep live in denial, that is what makes them sheep. They do not want to believe that there is evil in the world. They can accept the fact that fires can happen, which is why they want fire extinguishers, fire sprinklers, fire alarms and fire exits throughout their kids’ schools.

 

But many of them are outraged at the idea of putting an armed police officer in their kid’s school. Our children are thousands of times more likely to be killed or seriously injured by school violence than fire, but the sheep’s only response to the possibility of violence is denial. The idea of someone coming to kill or harm their child is just too hard, and so they chose the path of denial.

 

The sheep generally do not like the sheepdog. He looks a lot like the wolf. He has fangs and the capacity for violence. The difference, though, is that the sheepdog must not, can not and will not ever harm the sheep. Any sheep dog who intentionally harms the lowliest little lamb will be punished and removed. The world cannot work any other way, at least not in a representative democracy or a republic such as ours.

 

Still, the sheepdog disturbs the sheep. He is a constant reminder that there are wolves in the land. They would prefer that he didn’t tell them where to go, or give them traffic tickets, or stand at the ready in our airports in camouflage fatigues holding an M-16. The sheep would much rather have the sheepdog cash in his fangs, spray paint himself white, and go, “Baa.”

 

Until the wolf shows up. Then the entire flock tries desperately to hide behind one lonely sheepdog.

 

The students, the victims, at Columbine High School were big, tough high school students, and under ordinary circumstances they would not have had the time of day for a police officer. They were not bad kids; they just had nothing to say to a cop. When the school was under attack, however, and SWAT teams were clearing the rooms and hallways, the officers had to physically peel those clinging, sobbing kids off of them. This is how the little lambs feel about their sheepdog when the wolf is at the door.

 

Look at what happened after September 11, 2001 when the wolf pounded hard on the door. Remember how America, more than ever before, felt differently about their law enforcement officers and military personnel? Remember how many times you heard the word hero?

 

Understand that there is nothing morally superior about being a sheepdog; it is just what you choose to be. Also understand that a sheepdog is a funny critter: He is always sniffing around out on the perimeter, checking the breeze, barking at things that go bump in the night, and yearning for a righteous battle. That is, the young sheepdogs yearn for a righteous battle. The old sheepdogs are a little older and wiser, but they move to the sound of the guns when needed right along with the young ones.

 

Here is how the sheep and the sheepdog think differently. The sheep pretend the wolf will never come, but the sheepdog lives for that day. After the attacks on September 11, 2001, most of the sheep, that is, most citizens in America said, “Thank God I wasn’t on one of those planes.” The sheepdogs, the warriors, said, “Dear God, I wish I could have been on one of those planes. Maybe I could have made a difference.” When you are truly transformed into a warrior and have truly invested yourself into warriorhood, you want to be there. You want to be able to make a difference.

 

There is nothing morally superior about the sheepdog, the warrior, but he does have one real advantage. Only one. And that is that he is able to survive and thrive in an environment that destroys 98 percent of the population. There was research conducted a few years ago with individuals convicted of violent crimes. These cons were in prison for serious, predatory crimes of violence: assaults, murders and killing law enforcement officers. The vast majority said that they specifically targeted victims by body language: slumped walk, passive behavior and lack of awareness. They chose their victims like big cats do in Africa, when they select one out of the herd that is least able to protect itself.

 

Some people may be destined to be sheep and others might be genetically primed to be wolves or sheepdogs. But I believe that most people can choose which one they want to be, and I’m proud to say that more and more Americans are choosing to become sheepdogs.

 

Seven months after the attack on September 11, 2001, Todd Beamer was honored in his hometown of Cranbury, New Jersey. Todd, as you recall, was the man on Flight 93 over Pennsylvania who called on his cell phone to alert an operator from United Airlines about the hijacking. When he learned of the other three passenger planes that had been used as weapons, Todd dropped his phone and uttered the words, “Let’s roll,” which authorities believe was a signal to the other passengers to confront the terrorist hijackers. In one hour, a transformation occurred among the passengers – athletes, business people and parents. — from sheep to sheepdogs and together they fought the wolves, ultimately saving an unknown number of lives on the ground.

 

There is no safety for honest men except by believing all possible evil of evil men. – Edmund Burke

 

Here is the point I like to emphasize, especially to the thousands of police officers and soldiers I speak to each year. In nature the sheep, real sheep, are born as sheep. Sheepdogs are born that way, and so are wolves. They didn’t have a choice. But you are not a critter. As a human being, you can be whatever you want to be. It is a conscious, moral decision.

 

If you want to be a sheep, then you can be a sheep and that is okay, but you must understand the price you pay. When the wolf comes, you and your loved ones are going to die if there is not a sheepdog there to protect you. If you want to be a wolf, you can be one, but the sheepdogs are going to hunt you down and you will never have rest, safety, trust or love. But if you want to be a sheepdog and walk the warrior’s path, then you must make a conscious and moral decision every day to dedicate, equip and prepare yourself to thrive in that toxic, corrosive moment when the wolf comes knocking at the door.

 

For example, many officers carry their weapons in church.? They are well concealed in ankle holsters, shoulder holsters or inside-the-belt holsters tucked into the small of their backs.? Anytime you go to some form of religious service, there is a very good chance that a police officer in your congregation is carrying. You will never know if there is such an individual in your place of worship, until the wolf appears to massacre you and your loved ones.

 

I was training a group of police officers in Texas, and during the break, one officer asked his friend if he carried his weapon in church. The other cop replied, “I will never be caught without my gun in church.” I asked why he felt so strongly about this, and he told me about a cop he knew who was at a church massacre in Ft. Worth, Texas in 1999. In that incident, a mentally deranged individual came into the church and opened fire, gunning down fourteen people. He said that officer believed he could have saved every life that day if he had been carrying his gun. His own son was shot, and all he could do was throw himself on the boy’s body and wait to die. That cop looked me in the eye and said, “Do you have any idea how hard it would be to live with yourself after that?”

 

Some individuals would be horrified if they knew this police officer was carrying a weapon in church. They might call him paranoid and would probably scorn him. Yet these same individuals would be enraged and would call for “heads to roll” if they found out that the airbags in their cars were defective, or that the fire extinguisher and fire sprinklers in their kids’ school did not work. They can accept the fact that fires and traffic accidents can happen and that there must be safeguards against them.

 

Their only response to the wolf, though, is denial, and all too often their response to the sheepdog is scorn and disdain. But the sheepdog quietly asks himself, “Do you have and idea how hard it would be to live with yourself if your loved ones attacked and killed, and you had to stand there helplessly because you were unprepared for that day?”

 

It is denial that turns people into sheep. Sheep are psychologically destroyed by combat because their only defense is denial, which is counterproductive and destructive, resulting in fear, helplessness and horror when the wolf shows up.

 

Denial kills you twice. It kills you once, at your moment of truth when you are not physically prepared: you didn’t bring your gun, you didn’t train. Your only defense was wishful thinking. Hope is not a strategy. Denial kills you a second time because even if you do physically survive, you are psychologically shattered by your fear helplessness and horror at your moment of truth.

 

Gavin de Becker puts it like this in Fear Less, his superb post-9/11 book, which should be required reading for anyone trying to come to terms with our current world situation: “…denial can be seductive, but it has an insidious side effect. For all the peace of mind deniers think they get by saying it isn’t so, the fall they take when faced with new violence is all the more unsettling.”

 

Denial is a save-now-pay-later scheme, a contract written entirely in small print, for in the long run, the denying person knows the truth on some level.

 

And so the warrior must strive to confront denial in all aspects of his life, and prepare himself for the day when evil comes. If you are warrior who is legally authorized to carry a weapon and you step outside without that weapon, then you become a sheep, pretending that the bad man will not come today. No one can be “on” 24/7, for a lifetime. Everyone needs down time. But if you are authorized to carry a weapon, and you walk outside without it, just take a deep breath, and say this to yourself…

 

“Baa.”

 

This business of being a sheep or a sheep dog is not a yes-no dichotomy. It is not an all-or-nothing, either-or choice. It is a matter of degrees, a continuum. On one end is an abject, head-in-the-sand-sheep and on the other end is the ultimate warrior. Few people exist completely on one end or the other. Most of us live somewhere in between. Since 9-11 almost everyone in America took a step up that continuum, away from denial. The sheep took a few steps toward accepting and appreciating their warriors, and the warriors started taking their job more seriously. The degree to which you move up that continuum, away from sheephood and denial, is the degree to which you and your loved ones will survive, physically and psychologically at your moment of truth.

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Port St. Lucie Bay Fishing

Posted by Orrin Woodward on May 21, 2008

Captain Bill caught and released this big boy snook right underneath our dock.   Who wants to get free and go fishing? God Bless, Orrin Woodward

Capt Bill Snook picture

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