Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

    1
    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

  • Orrin’s Latest Book








  • 7 Day Free Access to Leadership Audios!

  • Email Me

  • NY Times Bestselling Book


  • Mental Fitness Challenge

  • Categories

  • Archives

Archive for the ‘All News’ Category

Network Marketing & Scams

Posted by Orrin Woodward on September 12, 2008

How do you separate a legitimate Network Marketing company from the various scams that develop from time to time?  The discussion today is centered on the difference between legitimate network marketing companies and the illegitimate companies that attempt to fly under the network marketing banner.  It is possible to have a legitimate company where distributors are building in an illegitimate way.  I am not a lawyer and this is not legal advice, but merely my opinions from spending 15 plus years in the industry.  Let me share the 5 key principles that make up a legitimate company in my opinion.

 

1. A legitimate product that has true end users, not just consumption from people interested in making money from the compensation plan. – The FTC clearly ruled that the product should have true customer demand whether there was a pay plan or not.  A simple test would be to determine if you love the product enough to use whether you were compensated or not.  This ensures the value proposition of the product is right so that the networking company does not mark the price up outside of the value range.  This protects the distributors and customers against a company interested in enhancing their own profits to the detriment of their distributors.  If the product has no demand outside of the network, then you are probably entering the danger zone.

 

2. Protection against inventory loadings. – No one should be hitting new levels in the networking field by buying products and loading them into your garage or basement.  If the networking company or field leaders are encouraging massive product loading – they are entering into the illegitimate zone.  A good product ought to have real demand that allows distributors to hit new level through the normal building of the business.  If all of the pin winners have loads of product sitting in inventory, then you are probably entering the danger zone.

 

3. No heavy pay to play requirements.  – The entrance fee should not be exorbitant where the main incomes are being made from “headhunting fees”.  If it cost thousands of dollars to get started, you are probably entering into the danger zone.

 

4. Keep the main business the main business. – Training and sales aids are critical and necessary to the building of a stable and profitable community.  Without proper training and leadership, a community will not hold together in the long run.  There may be profits created through the proper use of training materials.  A legitimate enterprise will share those profits with the field leaders in a fair and equitable way.  If the profits from the training become higher than the profits from the business, then you are probably entering the danger zone.  A good rule of thumb would be that profits from training ought to be around half of what you make from the network marketing company. 

 

5. No hidden non-competes or other anti-competitive practices in the contract – A legitimate company understands that people should be free to join or leave depending on whether the network marketing company satisfies the distributors and customers.  If they do not satisfy the customers, why would people stay with their failing enterprise?  To force people to stay in a business where they are not getting the results they desire in their life is not free enterprise and is not good for an industry that claims distributors are “independent” and “owners” of their own business.  Why would a legitimate company require fences to ensure the community stays in their business?   If there are legal fences in place to force people to stay in the network marketing company’s business then they probably are entering the danger zone.

 

I love the MonaVie Team because the way we build the MonaVie business is in line with the proper use of all five principles!  The MonaVie Team’s goal is to build a million people community through serving our distributors and customers.  Anyone is free to come or go based upon our ability to serve them.  We are building a TEAM where Together Everyone Achieves More.  How many true teams have you been part of in your life?  The MonaVie Team has some of the best leaders in the country and is Having Fun, Making Money and Making a Difference!  God Bless, Orrin Woodward

Posted in All News | Comments Off on Network Marketing & Scams

All Grace Outreach – Thank You Letters

Posted by Orrin Woodward on August 21, 2008

Chris Brady and I would like to take a moment and thank everyone who bought a copy of our bestselling book Launching a Leadership Revolution.  100% of the royalties for this book were donated to All Grace Outreach to serve charities in our communities.  I am astounded by the phenomenal success of word of mouth marketing.  Chris and I give all the credit for the record sales to the blessing of God and the word of mouth of many satisfied readers.  Read the thank you notes from the various charities that AGO serves.  This is living proof that Jesus words are true, “It is more blessed to give than to receive.”  God Bless, Orrin Woodward

Posted in All News | Comments Off on All Grace Outreach – Thank You Letters

Lung Busters and More

Posted by Orrin Woodward on August 17, 2008

I have been receiving numerous emails from readers asking how they can order leadership training materials.  You can go to the Team site and browse from the shopping cart the many selections.  When you become a member, you have access to many more videos and articles.  Here is a sample video from one of the best selling DVD’s in the Team system.  The DVD is called Lung Busters and will teach you how to develop a positive self talk to align your thoughts and actions.  I love Network Community building because it allows people to learn principles of success and then share it with others.  I want to share this video with the Networking community to help you achieve your goals and dreams.  Remember: You don’t always get what you want, don’t always get what you deserve, but you do always get what you expect!  God Bless, Orrin Woodward

[youtube=http://www.youtube.com/watch?v=HhO7NMMKoXk]
[youtube=http://www.youtube.com/watch?v=uMSAtqG_HvU&feature=related]

Posted in All News | Comments Off on Lung Busters and More

A Network Marketer’s Creed – III

Posted by Orrin Woodward on August 8, 2008

The leaders in the Networking field have three key roles that they play in helping their people win with the right company. 

1.  Maintain the bar high on personal excellence through tough love and high expectations.

2.  Accept, Approve, and Appreciate their teams by encouraging and being a good finder in people’s lives.

3.  Provide proper training and educational methods to develop leaders for sustained growth. 

 

I covered the first point in my last article and this can be summarized in the following Networking Creed.

 

3. Networking leaders hold the bar high on their people’s potential by providing tough love and refusing to settle for anything less than the personal best from themselves and their team.

 

I have always understood NM Creed #3, but did not grow a huge community until I learned the next Network Marketing Creed.

 

4. People yearn for genuine Acceptance, Approval, and Appreciation – Sustained growth in the Networking field is only possible when a culture of encouragement is bred into the entire organization.

 

You will see many organizations that are good at speaking the truth, but they do not speak the truth in love.  This hurts people, damages relationships and ultimately fractures the communities before they reach their potential.  Other organizations never tell the truth and people are arrested at different levels of development because they are not getting the proper mentorship.  The secret to large communities is the ability to share the truth in a loving way because the leaders want what is best for the people.  All of us must confront the sticking points in our leadership so we can grow and change.  NM Creeds 3 and 4 must go together.  One without the other will limit the size of your team.  With that said, if I only could take one then I would take #4 hands down. 

 

I have seen more people quit the Network Community Building field due to hurt feelings ten times more than I have seen people quit due to lack of income.  People need encouragement and belief from their leaders in order to grow.  Encouragement for the soul is like oxygen for the body.  Without encouragement people will never live up to their potential.  I still appreciate a sincere encouraging word from people I respect and so do you.  Let me share a true story of the power of encouragement and example in a person’s life from the book The Amazing Law of Influence by King Duncan.

 

“Andor Foldes was one of the most gifted classical musicians of the twentieth-century.  A native of Budapest, Foldes was already a skilled pianist by age sixteen, but he was troubled due to conflict with his piano teacher.  At this critical juncture in Foldes’ life, a renowned pianist, Emil von Sauer, came to his city to perform.  Von Sauer had the unique heritage of being the last surviving pupil of Franz Liszt.

 

At von Sauer’s request, young Foldes played for him some of the most difficult works of Bach, Beethoven, and Schumann.  Afterward, von Sauer kissed Foldes on the forehead and told him his teacher Hans Liszt had kissed him on the forehead when he was a student.  Liszt was passing on a kiss he had received from Beethoven, who had been moved on one occasion by Liszt’s playing.  Von Sauer felt Foldes deserved the honor of preserving this heritage.”

 

Can you imagine the encouragement that Andor Foldes must have felt by receiving that kiss on the forehead just as Beethoven had previously given to Hans Liszt and passed onto Emil von Sauer to Andor?  Talk about a blessed heritage!  Andor went on to a highlight career in the classical music field simply by the encouragement of people he respected.  Isn’t is a scary thought to consider how many would be talents in all fields have been criticized out of their professions due to pessimistic, ignorant, and unloving critics?  The world is filled with simpletons that can ruin the labor of decades in a single day.  There are two ways to have the highest building in town – take the long term effort to build your edifice or take a wrecking ball to all the other buildings in town.  Too many people in our culture take the second approach.

 

Michelangelo took years to finish the Sistine Chapel, but any critic can take a spray can and ruin his work overnight.  Is it fair? Just? Humane?  No, but it is the facts.  All the great achievement is done in our society despite the critics.  Laurie and I decided long ago to be a builder not a wrecker of people’s dreams.  Remember, every critical, unloving word that you say to others may douse the fire of their dream.  On the other hand, every encouraging, lifting, positive word you say may be the gas that lights a person on fire for life.  A leader literally has the power of life and death of dreams in their words.  Choose your words carefully and with love in your heart.  This leads me to my last Network Marketing Creed for the day.

 

5. In Networking and in life, one small positive difference can reverberate through others lives and literally change the world.

 

I will share one other powerful true story from King Duncan’s book.

 

“The date was December 13, 1899.  The Boer Wars were going on in South Africa.  At the time John Howard was an Englishman working near the town of Pretoria.  An English journalist who had escaped from a Boer POW camp knocked on Howard’s door and sought refuge.  Howard took him in, looked after him for a week, and helped him escape back to Europe.”

 

Why would John Howard, a successful English businessman stick his neck out and risk imprisonment to help an unknown reporter?  John, like many in the field of Networking believes that serving others is the right thing to do.  Whether you gain financially or not is secondary to doing what is right regardless of the personal risk! Let’s continue the true story. 

 

 

“Once safely back in England, this journalist wrote a news story about his adventure in South Africa.  It was so gripping that it was carried by newspapers around the world.  In fact, the story was so widely published that the journalist gained international fame that eventually propelled him onto the center stage of politics.  The journalist name was Winston Churchill”

 

Can you see how one small positive difference performed by John Howard led to a part of Winston Churchill’s destiny?  Winton’s destiny was entwined with the destiny of Western Civilization through his defense of freedoms against Nazi tyranny.  Here is my point: One life can and does make a difference in the world.  One of the biggest lies that Satan plays on people is to make them feel that their life doesn’t count!  YOUR ACTIONS IN LIFE COUNT SO MAKE YOUR LIFE COUNT!  One small action from you may be the propelling moment in the next Winston Churchill, Helen Keller, Martin Luther King Jr. etc. lives.  Not all of us will be a Winston Churchill, but all of us can be like a John Howard in another person’s life.  Never stop doing what is right and do what is right regardless of the cost.  God Bless, Orrin Woodward

Posted in All News | Comments Off on A Network Marketer’s Creed – III

A Network Marketer’s Creed – II

Posted by Orrin Woodward on August 7, 2008

The subject of Networking can increase the temperature and lower the emotional intelligence of many fine people.  Why can it be such a heated topic at times?  I believe because it hits along the main ideological battles going on in our country currently.  Are people owed a living simply by being born in the USA?  Is the Biblical injunction, “He who will not work, will not eat” still valid today?  Should someone be guaranteed success in Networking Communities simply for signing up or is it reasonable to expect them to perform?   Is the person at the top in a Network someone who has earned this position through performance or just got in first?  Is it right for people to “make money” off of other people’s efforts?  These and many more questions are bandied about on a daily basis in living rooms, coffee shops and hotel meetings across the country. 

 

Let’s get one thing out on the table right away.  Networking success is not achieved by sitting at home and spamming the internet.  Networking success is not achieved by magically sponsoring 3 leaders and they do all the work.  The facts are that Networking is hard work, as is all achievement!  If you want big results and hard work scares you then don’t get in the Networking field.  All great achievement comes through learning the principles of delayed gratification for long term results.  Our culture is so self-centered today that the thought of delaying gratification even for a couple of months causes many to overheat.  I can’t blame them with a TV culture that has bombarded them with the belief that they deserve the good life with no effort or sacrifice, but eventually they must wake up to the reality of their situation to achieve success.  Charles Sykes wrote a several fantastic books called, “A Nation of Victims” and “Dumbing Down our Kids.”  The gist of the books can be captured by the titles.  When we lower the bar on people – we do not create more champions, but more victims.   This is what leaders do in a Network Marketing business, maintain a high bar for achievement.  Networking leaders teach people the true rules of life and help people become champions in a culture encouraging victims. 

 

In my opinion, there is no greater field to influence people in a positive direction than Network Community building.  Instead of waiting for our countries politician to fix our country, why don’t we get out there in the living rooms of America and teach these principles ourselves.  We can either be part of the problem or part of the solution and Laurie and I have chosen to be part of the solution!  Read this list of 11 rules of life that Mr. Sykes wrote in the second book with my thoughts on each underneath.

 

RULE 1 – Life is not fair – get used to it.

 

Life does not deal everyone the same hand.  Some our born billionaires through their daddy’s efforts and some are born broke and must work their way to the top.  In networking you may get help from your upline, may be in the hot spot for opens or may have nothing but the opportunity and your dream.  Either way, get over it and get moving.

 

RULE 2 – The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

 

We have too many people talking about self esteem without the corresponding teaching of work ethic to achieve a healthy self confidence.  Confidence can only be built by making the sacrifices that the average person refuses to do.  You begin to realize you are un-average only when you consistently do what the average person is unwilling to do.  I love everyone unconditionally, but my respect is earned through your performance period.  To gain confidence in the Networking field, you must be willing to be bad – long enough to get good.

 

RULE 3 – You will NOT make 40 thousand dollars a year right out of high school. You won’t be a vice president with car phone, until you earn both.

 

Quit looking for handouts in life and start serving other people’s needs.  Everything you need to know at the top must be learned at the bottom.  This is why so many second generation children accomplish so little.  Their parents believed they could skip the sacrifice step for their children and just hand people their victories.  Life doesn’t work that way so quit waiting for your ship to come in and start building it!  In the Networking field, your pay raise will become effective as soon as you do.

 

RULE 4 – If you think your teacher is tough, wait till you get a boss. He doesn’t have tenure.

 

To maintain any position in the information age, it will require constant increases in your knowledge and skills.  Those who think their education ends when their formal schooling ends are in for a rude awakening.  One of the best parts of the Networking field is the constant emphasis on learning and growing.  Customers in the Networking field and new distributors will vote with their feet if you do not serve their needs.  This is free enterprise so get used to it.  No one has to be part of your business and you earn their trust and respect every day.

 

RULE 5 – Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping they called it Opportunity.

 

If you think you are above doing the basics in the living rooms then you will never earn the right to speak on the big stages.  Achievement starts by doing the little things well and then receiving more responsibility from a job well done.  Everyone starts at zero points in Networking and has to earn their ranks.

 

RULE 6 – If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.

 

You will mess up.  The only question is will you get bitter or better from the experience?  Leaders in Networking teach their teams to expect some setbacks, challenges, and failures on your way to victory.  The key is to learn from each one of your mistakes and never pass the buck.  Leaders have learned to accept responsibility and have no part with the current love affair with victim status so prevalent in our culture today.

 

RULE 7 – Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you are. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

 

No one is a self made person.  All of us have climbed onto the shoulders of the greatest minds and leaders in Western Civilization to enjoy the privileges we have.  Never take for granted all of the people in your life who gave you a hand up instead of a hand out.  If you desire to change the world, then begin by changing yourself.  All great movements begin with an individual who was moved to change.

 

RULE 8 – Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades and they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

 

Every night that you show the plan in a Networking business – you will pass or fail based upon your ability to sell your product and services.  If the prospect does not get involved then they did a better job of selling their convictions than you did of selling yours.  You pass or fail every night in this business and success is an inside job.  Just remember that failure is never final and that further growth will lead to victories.

 

RULE 9 – Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.

 

The Networking field is open for business 365 days per year.  You must determine how hard and how long that you will work for your dreams.  It is sad that people will spend more time planning a vacation than they will in planning their life.  I love the saying, “If it’s to be, then it’s up to me.”  If your upline helps you then that is a bonus, but not a given nor a requirement.  If you have a training system, then plug in and get going.

 

RULE 10 – Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

 

In the field of Networking the fantastic lifestyles that you see are the result of hard work.  If anyone tells you that you can achieve that without a serious work ethic then they are lying to you.  You are only limited by your ability to dream in a good Networking business and most people do a great job of limiting themselves.

 

RULE 11 – Be nice to nerds. Chances are you’ll end up working for one.

 

Hans Christian Andersen wrote his classic “Ugly Duckling” story to capture the essence of someone (through hard work & association) changing from an ugly duckling into a beautiful swan.  I love the Networking Industry because I have witnessed many people turn from the Ugly Ducklings into Beautiful Swans.  Yes, you will be criticized for telling people they can be Beautiful Swans, but I would rather believe that and be criticized than give up my belief in people.

 

Leaders teach people to dream and hope again.  There is no such thing as a “hopeless situation” only hopeless people in situations.  A leader’s role is to give them hope, give them ideas, and give them the skills to change their situations.  When they win, it is their victory, but you have the joy of having a front row seat in the process.  If you are a leader in the Networking field then what you do is a most noble of enterprises.  You have the honor of leading the most precious asset of any country and that is the people.  God Bless, Orrin Woodward

Posted in All News | 3 Comments »

Sheep, Wolves, Sheepdogs and Standing for Truth

Posted by Orrin Woodward on June 22, 2008

Here is an excellent article and required reading in our post-modern world.  We must stand for truth or we will fall for destructive lies.  Enjoy this article by David Grossman – we need more people with the courage to stand for truth like him.  God Bless, Orrin Woodward

By LTC (RET) Dave Grossman, author of “On Killing.”

Honor never grows old, and honor rejoices the heart of age. It does so because honor is, finally, about defending those noble and worthy things that deserve defending, even if it comes at a high cost. In our time, that may mean social disapproval, public scorn, hardship, persecution, or as always,even death itself. The question remains: What is worth defending? What is worth dying for? What is worth living for? – William J. Bennett – in a lecture to the United States Naval Academy November 24, 1997

 

One Vietnam veteran, an old retired colonel, once said this to me:

 

“Most of the people in our society are sheep. They are kind, gentle, productive creatures who can only hurt one another by accident.” This is true. Remember, the murder rate is six per 100,000 per year, and the aggravated assault rate is four per 1,000 per year. What this means is that the vast majority of Americans are not inclined to hurt one another. Some estimates say that two million Americans are victims of violent crimes every year, a tragic, staggering number, perhaps an all-time record rate of violent crime. But there are almost 300 million Americans, which means that the odds of being a victim of violent crime is considerably less than one in a hundred on any given year. Furthermore, since many violent crimes are committed by repeat offenders, the actual number of violent citizens is considerably less than two million.

 

Thus there is a paradox, and we must grasp both ends of the situation: We may well be in the most violent times in history, but violence is still remarkably rare. This is because most citizens are kind, decent people who are not capable of hurting each other, except by accident or under extreme provocation. They are sheep.

 

I mean nothing negative by calling them sheep. To me it is like the pretty, blue robin’s egg. Inside it is soft and gooey but someday it will grow into something wonderful. But the egg cannot survive without its hard blue shell. Police officers, soldiers, and other warriors are like that shell, and someday the civilization they protect will grow into something wonderful.? For now, though, they need warriors to protect them from the predators.

 

“Then there are the wolves,” the old war veteran said, “and the wolves feed on the sheep without mercy.” Do you believe there are wolves out there who will feed on the flock without mercy? You better believe it. There are evil men in this world and they are capable of evil deeds. The moment you forget that or pretend it is not so, you become a sheep. There is no safety in denial.

 

“Then there are sheepdogs,” he went on, “and I’m a sheepdog. I live to protect the flock and confront the wolf.”

 

If you have no capacity for violence then you are a healthy productive citizen, a sheep. If you have a capacity for violence and no empathy for your fellow citizens, then you have defined an aggressive sociopath, a wolf. But what if you have a capacity for violence, and a deep love for your fellow citizens? What do you have then? A sheepdog, a warrior, someone who is walking the hero’s path. Someone who can walk into the heart of darkness, into the universal human phobia, and walk out unscathed

 

Let me expand on this old soldier’s excellent model of the sheep, wolves, and sheepdogs. We know that the sheep live in denial, that is what makes them sheep. They do not want to believe that there is evil in the world. They can accept the fact that fires can happen, which is why they want fire extinguishers, fire sprinklers, fire alarms and fire exits throughout their kids’ schools.

 

But many of them are outraged at the idea of putting an armed police officer in their kid’s school. Our children are thousands of times more likely to be killed or seriously injured by school violence than fire, but the sheep’s only response to the possibility of violence is denial. The idea of someone coming to kill or harm their child is just too hard, and so they chose the path of denial.

 

The sheep generally do not like the sheepdog. He looks a lot like the wolf. He has fangs and the capacity for violence. The difference, though, is that the sheepdog must not, can not and will not ever harm the sheep. Any sheep dog who intentionally harms the lowliest little lamb will be punished and removed. The world cannot work any other way, at least not in a representative democracy or a republic such as ours.

 

Still, the sheepdog disturbs the sheep. He is a constant reminder that there are wolves in the land. They would prefer that he didn’t tell them where to go, or give them traffic tickets, or stand at the ready in our airports in camouflage fatigues holding an M-16. The sheep would much rather have the sheepdog cash in his fangs, spray paint himself white, and go, “Baa.”

 

Until the wolf shows up. Then the entire flock tries desperately to hide behind one lonely sheepdog.

 

The students, the victims, at Columbine High School were big, tough high school students, and under ordinary circumstances they would not have had the time of day for a police officer. They were not bad kids; they just had nothing to say to a cop. When the school was under attack, however, and SWAT teams were clearing the rooms and hallways, the officers had to physically peel those clinging, sobbing kids off of them. This is how the little lambs feel about their sheepdog when the wolf is at the door.

 

Look at what happened after September 11, 2001 when the wolf pounded hard on the door. Remember how America, more than ever before, felt differently about their law enforcement officers and military personnel? Remember how many times you heard the word hero?

 

Understand that there is nothing morally superior about being a sheepdog; it is just what you choose to be. Also understand that a sheepdog is a funny critter: He is always sniffing around out on the perimeter, checking the breeze, barking at things that go bump in the night, and yearning for a righteous battle. That is, the young sheepdogs yearn for a righteous battle. The old sheepdogs are a little older and wiser, but they move to the sound of the guns when needed right along with the young ones.

 

Here is how the sheep and the sheepdog think differently. The sheep pretend the wolf will never come, but the sheepdog lives for that day. After the attacks on September 11, 2001, most of the sheep, that is, most citizens in America said, “Thank God I wasn’t on one of those planes.” The sheepdogs, the warriors, said, “Dear God, I wish I could have been on one of those planes. Maybe I could have made a difference.” When you are truly transformed into a warrior and have truly invested yourself into warriorhood, you want to be there. You want to be able to make a difference.

 

There is nothing morally superior about the sheepdog, the warrior, but he does have one real advantage. Only one. And that is that he is able to survive and thrive in an environment that destroys 98 percent of the population. There was research conducted a few years ago with individuals convicted of violent crimes. These cons were in prison for serious, predatory crimes of violence: assaults, murders and killing law enforcement officers. The vast majority said that they specifically targeted victims by body language: slumped walk, passive behavior and lack of awareness. They chose their victims like big cats do in Africa, when they select one out of the herd that is least able to protect itself.

 

Some people may be destined to be sheep and others might be genetically primed to be wolves or sheepdogs. But I believe that most people can choose which one they want to be, and I’m proud to say that more and more Americans are choosing to become sheepdogs.

 

Seven months after the attack on September 11, 2001, Todd Beamer was honored in his hometown of Cranbury, New Jersey. Todd, as you recall, was the man on Flight 93 over Pennsylvania who called on his cell phone to alert an operator from United Airlines about the hijacking. When he learned of the other three passenger planes that had been used as weapons, Todd dropped his phone and uttered the words, “Let’s roll,” which authorities believe was a signal to the other passengers to confront the terrorist hijackers. In one hour, a transformation occurred among the passengers – athletes, business people and parents. — from sheep to sheepdogs and together they fought the wolves, ultimately saving an unknown number of lives on the ground.

 

There is no safety for honest men except by believing all possible evil of evil men. – Edmund Burke

 

Here is the point I like to emphasize, especially to the thousands of police officers and soldiers I speak to each year. In nature the sheep, real sheep, are born as sheep. Sheepdogs are born that way, and so are wolves. They didn’t have a choice. But you are not a critter. As a human being, you can be whatever you want to be. It is a conscious, moral decision.

 

If you want to be a sheep, then you can be a sheep and that is okay, but you must understand the price you pay. When the wolf comes, you and your loved ones are going to die if there is not a sheepdog there to protect you. If you want to be a wolf, you can be one, but the sheepdogs are going to hunt you down and you will never have rest, safety, trust or love. But if you want to be a sheepdog and walk the warrior’s path, then you must make a conscious and moral decision every day to dedicate, equip and prepare yourself to thrive in that toxic, corrosive moment when the wolf comes knocking at the door.

 

For example, many officers carry their weapons in church.? They are well concealed in ankle holsters, shoulder holsters or inside-the-belt holsters tucked into the small of their backs.? Anytime you go to some form of religious service, there is a very good chance that a police officer in your congregation is carrying. You will never know if there is such an individual in your place of worship, until the wolf appears to massacre you and your loved ones.

 

I was training a group of police officers in Texas, and during the break, one officer asked his friend if he carried his weapon in church. The other cop replied, “I will never be caught without my gun in church.” I asked why he felt so strongly about this, and he told me about a cop he knew who was at a church massacre in Ft. Worth, Texas in 1999. In that incident, a mentally deranged individual came into the church and opened fire, gunning down fourteen people. He said that officer believed he could have saved every life that day if he had been carrying his gun. His own son was shot, and all he could do was throw himself on the boy’s body and wait to die. That cop looked me in the eye and said, “Do you have any idea how hard it would be to live with yourself after that?”

 

Some individuals would be horrified if they knew this police officer was carrying a weapon in church. They might call him paranoid and would probably scorn him. Yet these same individuals would be enraged and would call for “heads to roll” if they found out that the airbags in their cars were defective, or that the fire extinguisher and fire sprinklers in their kids’ school did not work. They can accept the fact that fires and traffic accidents can happen and that there must be safeguards against them.

 

Their only response to the wolf, though, is denial, and all too often their response to the sheepdog is scorn and disdain. But the sheepdog quietly asks himself, “Do you have and idea how hard it would be to live with yourself if your loved ones attacked and killed, and you had to stand there helplessly because you were unprepared for that day?”

 

It is denial that turns people into sheep. Sheep are psychologically destroyed by combat because their only defense is denial, which is counterproductive and destructive, resulting in fear, helplessness and horror when the wolf shows up.

 

Denial kills you twice. It kills you once, at your moment of truth when you are not physically prepared: you didn’t bring your gun, you didn’t train. Your only defense was wishful thinking. Hope is not a strategy. Denial kills you a second time because even if you do physically survive, you are psychologically shattered by your fear helplessness and horror at your moment of truth.

 

Gavin de Becker puts it like this in Fear Less, his superb post-9/11 book, which should be required reading for anyone trying to come to terms with our current world situation: “…denial can be seductive, but it has an insidious side effect. For all the peace of mind deniers think they get by saying it isn’t so, the fall they take when faced with new violence is all the more unsettling.”

 

Denial is a save-now-pay-later scheme, a contract written entirely in small print, for in the long run, the denying person knows the truth on some level.

 

And so the warrior must strive to confront denial in all aspects of his life, and prepare himself for the day when evil comes. If you are warrior who is legally authorized to carry a weapon and you step outside without that weapon, then you become a sheep, pretending that the bad man will not come today. No one can be “on” 24/7, for a lifetime. Everyone needs down time. But if you are authorized to carry a weapon, and you walk outside without it, just take a deep breath, and say this to yourself…

 

“Baa.”

 

This business of being a sheep or a sheep dog is not a yes-no dichotomy. It is not an all-or-nothing, either-or choice. It is a matter of degrees, a continuum. On one end is an abject, head-in-the-sand-sheep and on the other end is the ultimate warrior. Few people exist completely on one end or the other. Most of us live somewhere in between. Since 9-11 almost everyone in America took a step up that continuum, away from denial. The sheep took a few steps toward accepting and appreciating their warriors, and the warriors started taking their job more seriously. The degree to which you move up that continuum, away from sheephood and denial, is the degree to which you and your loved ones will survive, physically and psychologically at your moment of truth.

Posted in All News | 1 Comment »

Who Moved My Cheese? – Learning to Thrive on Change

Posted by Orrin Woodward on May 3, 2008

I recommend everyone read the top selling book – Who Moved My Cheese by Spencer Johnson.  Although the story line is simple – there are many profound lessons that apply to life and business.  How do you handle change?  Are you still searching for the cheese where it used to be?  Are you going to where the cheese is today?  God Bless, Orrin Woodward

 

In the turbulent corporate world it is important to anticipate, recognize, and understand change.  Who Moved My Cheese? is a book which describes how to deal with change. 

 

Who Moved my Cheese? is a story about how two mice and two little men look for cheese in a maze. The cheese pictures what we want to have in life, whether it is a small income or a life of luxury.  The maze pictures where we spend our time looking for what we want.  Some people are content with what they have and resist change, while others are constantly looking for new opportunities.

 

The mice are named Sniff and Scurry.  Sniff sniffs out changes early and Scurry scurries into action.  The two little men in the parable are Hem and Haw.  Hem denies and resists change because he fears that something worse will happen.  Haw learns to adapt in time when he sees that change can lead to something better.  Throughout the book these four characters search and jog through the maze, occasionally getting lost.

 

On their journey the four characters barely survive until they finally see the “light at the end of the tunnel” and proceed to eat lots of cheese and are very happy.  Then things begin to change.  Sniff and Scurry soon notice changes in their environment.  Hem and Haw, however, think they are “out of the woods” and take the cheese for granted.  These two develop a comfort level in their newly found stash of cheese.  Gradually the cheese begins to dwindle.  Sniff and Scurry are not concerned.  They see that the cheese is not going to last forever so they put on their running shoes and search for new cheese.

 

Meanwhile, Hem and Haw do not notice the dwindling supply of cheese.  They are not alert to what the future holds for them.  When all the remaining cheese is finally consumed, Hem and Haw throw two huge fits like little babies.  This does not bring the cheese back, yet they remain unwilling to search for new cheese.

 

Change occurs and Hem and Haw are left behind.  Hem is bitter and reluctant to leave the cheese station in order to find new cheese.  He is very stubborn.  He is too set in his ways to make the necessary changes.  He thinks he deserved the cheese, and wants the cheese to be returned.  He is not interested in searching for new cheese.  His old cheese is the only cheese he wants and he refuses to leave the empty cheese station.  Many people stick with old ways of doing things because it is too frightening or difficult to change with the times.

 

Haw begins to be concerned that they are spinning their wheels. For a while he hopes that the old cheese will return.  He is afraid of venturing back out into the maze, so he waits with Hem.  Finally, after being very hungry from the lack of cheese, Haw, out of desperation, decides to go search for new cheese.  This takes a great deal of strength for Haw to face his fears and to leave Hem behind.  On his journey Haw leaves several notes on the walls of the maze as he learns new truths.  A few of the writings are:

 

The more important your cheese is to you, the more you want to hold on to it.

Smell the cheese often so you know when it is getting old.

Movement in a new direction helps you find new cheese.

The quicker you let go of old cheese, the sooner you find new cheese.

Haw eventually finds his way to the new cheese. There he discovers Sniff and Scurry, who have already found the fresh cheese and have been enjoying it for some time.  Haw is sorry that he had not set out in search of the new cheese sooner.  However, he misses his friend Hem, who took himself too seriously.

 

This entertaining little parable is a quick read which illustrates that sometimes we get too accustomed to our cheese being in a particular place and fail to notice when the supply gets smaller or is about to disappear.  Then when we finally notice, we are often too frustrated to look for alternative sources of cheese, or else we eventually start looking while losing valuable time. 

 

Some people, of course, are more astute and prepare themselves for the inevitable after observing a dwindling cheese supply.  This book illustrates how some people foresee that they are going to need to make major changes in their lives.  Therefore, they start searching for new alternatives before the change actually has to be made.  When the change finally must be made, they are already prepared to take the appropriate actions.

 

This story is simplistic, but there are good philosophical points made throughout the book.  It points out these basic concepts:

 

1. “They keep moving the cheese.” (Change happens.)

 

2. “Get ready for the cheese to move.” (Anticipate the change.)

 

3. “Move with the cheese.” (Actually make the change.)

 

4. “Enjoy the taste of new cheese.” (Enjoy the fruits of change.)

 

Many reviews give Who Moved My Cheese? great marks and compliment its easy reading and brevity.  The book is very simple and makes a great point. As you read this book you will probably start relating the different characters in the book to people that you know, and how they react to change. Who Moved My Cheese? is not just for business professionals or organizations, but can be very helpful for everyday life.

Posted in All News | Comments Off on Who Moved My Cheese? – Learning to Thrive on Change

Learning for Life

Posted by Orrin Woodward on April 29, 2008

Learning is critical to your success and is a lifetime activity.  This is why I spend so much time teaching others how to learn.  When a person learns how to learn – their only limit to their success is their hunger to keep learning.  Here are my favorite quotes on learning.

 

Experience is a hard teacher because she gives the test first, the lesson afterwards. – Vernon Saunders Law

 

 

If you take things for granted heres somethings to ponder about…

 

If you woke up this morning with more health than illness…you are more blessed than the million who will not survive this week.

 

If you have never experienced the danger of battle, the loneliness of imprisonment, the agony of torture, or the pangs of starvation … you are ahead of 500 million people in the world.

 

If you can attend a church meeting without fear of harassment, arrest, torture, or death…you are more blessed than three billion people in the world.

 

If you have food in the refrigerator, clothes on your back, a roof overhead and a place to sleep…you are richer than 75% of this world.

 

If you have money in the bank, in your wallet, and spare change in a dish someplace … you are among the top 8% of the world’s wealthy.

 

If your parents are still alive and still married … you are very rare, even in the United States and Canada.

 

If you can read this webpage, you are more blessed than over two billion people in the world that cannot read at all.

 

Take nothing for granted. – Unknown

 

 

When we are no longer able to change a situation, we are challenged to change ourselves. – Unknown

Three lessons that will make you think about the way you treat others…

 

First Important Lesson – Cleaning Lady

 

During my second month of college, our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions until I read the last one: “What is the first name of the woman who cleans the school?”

 

Surely this was some kind of joke. I had seen the cleaning woman several times. She was tall, dark-haired and in her 50s, but how would I know her name? I handed in my paper, leaving the last question blank. Just before class ended, one student asked if the last question would count toward our quiz grade.

 

“Absolutely,” said the professor. “In your careers, you will meet many people. All are significant. They deserve your attention and care, even if all you do is smile and say “hello”.

 

I’ve never forgotten that lesson. I also learned her name was Dorothy.

 

Second Important Lesson – Pickup in the Rain

 

One night, at 11.30 p.m., an older African American woman was standing on the side of an Alabama highway trying to endure a lashing rainstorm Her car had broken down and she desperately needed a ride. Soaking wet, she decided to flag down the next car. A young white man stopped to help her, generally unheard of in those conflict-filled 1960s. The man took her to safety, helped her get assistance and put her into a taxicab. She seemed to be in a big hurry, but wrote down his address and thanked him.

 

Seven days went by and a knock came on the man’s door. To his surprise, a giant console color TV was delivered to his home. A special note was attached.. It read: “Thank you so much for assisting me on the highway the other night. The rain drenched not only my clothes, but also my spirits. Then you came along. Because of you, I was able to make it to my dying husband’s bedside just before he passed away. God bless you for helping me and unselfishly serving others.”

 

Sincerely,

Mrs. Nat King Cole.

I was notified that the above story about Mrs. Nat King Cole is an urban legend and did not happen.  I have kept the story in for the principles taught and to notify everyone who has previously read this story that it is an urban legend.  Thank you, Orrin

 

Third Important Lesson – Always remember those who serve

 

In the days when an ice cream sundae cost much less, a 10 -year-old boy entered a hotel

coffee shop and sat at a table. A waitress put a glass of water in front of him

 

“How much is an ice cream sundae?” he asked.

 

“Fifty cents,” replied the waitress. The little boy pulled is hand out of his pocket and studied the coins in it.

 

“Well, how much is a plain dish of ice cream?” he inquired. By now more people were waiting for a table and the waitress was growing impatient.

 

“Thirty-five cents,” she brusquely replied. The little boy again counted his coins.

 

“I’ll have the plain ice cream,” he said. The waitress brought the ice cream, put the bill on the table and walked away. The boy finished the ice cream, paid the cashier and left.

 

When the waitress came back, she began to cry as she wiped down the table. there, placed neatly beside the empty dish, were two nickels and five pennies.. You see, he couldn’t have the sundae, because he had to have enough left to leave her a tip. – Author Unknown

 

 

The man who does not read good books has no advantage over the man who cannot read them. – Mark Twain

 

 

I’ve Learned….

 

I’ve learned – That our background and circumstances

may have influenced who we are,

but we are responsible for who we become.

 

I’ve learned – That sometimes when my friends fight,

I’m forced to choose sides

even when I don’t want to.

 

I’ve learned – That just because two people argue,

it doesn’t mean they don’t love each other

And just because they don’t argue,

it doesn’t mean they do.

 

I’ve learned – That sometimes you have to put

the individual ahead of their actions.

 

I’ve learned – That we don’t have to change friends

if we understand that friends change.

 

I’ve learned – That you shouldn’t be so

eager to find out a secret.

It could change your life forever.

 

I’ve learned – That two people can look

at the exact same thing

and see something totally different.

 

I’ve learned – That no matter how you try to protect

your children, they will eventually get hurt

and you will hurt in the process.

 

I’ve learned – That there are many ways of falling

and staying in love.

 

I’ve learned – That no matter the consequences,

those who are honest with themselves

get farther in life.

 

I’ve learned – That no matter how many friends

you have, if you are their pillar

you will feel lonely and lost

at the times you need them most.

 

I’ve learned – That your life can be changed

in a matter of hours

by people who don’t even know you.

 

I’ve learned – That even when you think

you have no more to give,

when a friend cries out to you,

you will find the strength to help.

 

I’ve learned – That writing, as well as talking,

can ease emotional pains.

 

I’ve learned – That the paradigm we live in

is not all that is offered to us.

 

I’ve learned – That credentials on the wall

do not make you a decent human being.

 

I’ve learned – That the people you care most about in life

are taken from you too soon.

 

I’ve learned – That although the word “love”

can have many different meanings,

it loses value when overly used.

 

I’ve learned – That it’s hard to determine

where to draw the line

between being nice and

not hurting people’s feelings

and standing up for what you believe. – Author Unknown

 

 

It is impossible for a man to learn what he thinks he has already learned. – Anonymous

Posted in All News | Comments Off on Learning for Life

Mentors Make a Difference

Posted by Orrin Woodward on April 21, 2008

Here is a true inspirational story by Jaye Lewis that describes the power for good that teachers/mentors have in a person’s life.  If you are in a leadership role, then you have the platform to make a difference in others lives.  Are you using your leadership to pour belief and love into others?   Many people think leaders do the most work, but I would say leaders do the most for others so they can do their own work.  Your leadership results will be directly proportional to the deposits you make into others lives.  A leader cannot be hid because they are surrounded by others leaders developed by those deposits.  As a leader, focus more on helping people see the greatness in them rather than your own greatness.  Remember, “People don’t care how much you know, until they know how much you care.”  This will make all the difference!   I hope you enjoy this true story.  God Bless, Orrin Woodward  

 

Steve, a twelve-year-old boy with alcoholic parents, was about to be lost forever, by the U.S. education system. Remarkably, he could read, yet, in spite of his reading skills, Steve was failing. He had been failing since first grade, as he was passed on from grade to grade. Steve was a big boy, looking more like a teenager than a twelve year old, yet, Steve went unnoticed… until Miss White.

 

Miss White was a smiling, young, beautiful redhead, and Steve was in love! For the first time in his young life, he couldn’t take his eyes off his teacher; yet, still he failed. He never did his homework, and he was always in trouble with Miss White. His heart would break under her sharp words, and when he was punished for failing to turn in his homework, he felt just miserable! Still, he did not study.

 

In the middle of the first semester of school, the entire seventh grade was tested for basic skills. Steve hurried through his tests, and continued to dream of other things, as the day wore on. His heart was not in school, but in the woods, where he often escaped alone, trying to shut out the sights, sounds and smells of his alcoholic home. No one checked on him to see if he was safe. No one knew he was gone, because no one was sober enough to care. Oddly, Steve never missed a day of school.

 

One day, Miss White’s impatient voice broke into his daydreams.

 

“Steve!!” Startled, he turned to look at her.

 

“Pay attention!”

 

Steve locked his gaze on Miss White with adolescent adoration, as she began to go over the test results for the seventh grade.

 

“You all did pretty well,” she told the class, “except for one boy, and it breaks my heart to tell you this, but…” She hesitated, pinning Steve to his seat with a sharp stare, her eyes searching his face.

 

“…The smartest boy in the seventh grade is failing my class!”

 

She just stared at Steve, as the class spun around for a good look. Steve dropped his eyes and carefully examined his fingertips.

 

After that, it was war!! Steve still wouldn’t do his homework. Even as the punishments became more severe, he remained stubborn.

 

“Just try it! ONE WEEK!” He was unmoved.

 

“You’re smart enough! You’ll see a change!” Nothing fazed him.

 

“Give yourself a chance! Don’t give up on your life!” Nothing.

 

“Steve! Please! I care about you!”

 

Wow! Suddenly, Steve got it!! Someone cared about him? Someone, totally unattainable and perfect, CARED ABOUT HIM??!!”

 

Steve went home from school, thoughtful, that afternoon. Walking into the house, he took one look around. Both parents were passed out, in various stages of undress, and the stench was overpowering! He, quickly, gathered up his camping gear, a jar of peanut butter, a loaf of bread, a bottle of water, and this time…his schoolbooks. Grim faced and determined, he headed for the woods.

 

The following Monday he arrived at school on time, and he waited for Miss White to enter the classroom. She walked in, all sparkle and smiles! God, she was beautiful! He yearned for her smile to turn on him. It did not.

 

Miss White, immediately, gave a quiz on the weekend homework. Steve hurried through the test, and was the first to hand inhis paper. With a look of surprise, Miss White took his paper. Obviously puzzled, she began to look it over. Steve walked back to his desk, his heart pounding within his chest. As he sat down, he couldn’t resist another look at the lovely woman.

 

Miss White’s face was in total shock! She glanced up at Steve, then down, then up. Suddenly, her face broke into a radiant smile. The smartest boy in the seventh grade had just passed his first test!

 

From that moment nothing was the same for Steve. Life at home remained the same, but life still changed. He discovered that not only could he learn, but he was good at it! He discovered that he could understand and retain knowledge, and that he could translate the things he learned into his own life. Steve began to excel! And he continued this course throughout his school life.

 

After high-school Steve enlisted in the Navy, and he had a successful military career. During that time, he met the love of his life, he raised a family, and he graduated from college Magna Cum Laude. During his Naval career, he inspired many young people, who without him, might not have believed in themselves. Steve began a second career after the Navy, and he continues to inspire others, as an adjunct professor in a nearby college

 

Miss White left a great legacy. She saved one boy who has changed many lives. I know, because I am the love of his life.

 

You see, it’s simple, really. A change took place within the heart of one boy, all because of one teacher, who cared.

Posted in All News | Comments Off on Mentors Make a Difference

Warren Bennis – Six Personal Qualities of Leadership

Posted by Orrin Woodward on April 18, 2008

Here is a fantastic article by leadership guru Warren Bennis.  Many leaders on the Team display these qualities and characteristics.  In order to have a learning organization, the top leaders must model: dedication to the cause, magnanimity in success and failure, humility to admit you do not have all the answers, openness to hear different opinions, and creativity to develop new techniques without losing the core principles.  I would have to give the Team leaders high marks on these leadership qualities.  My goal has never been to just talk about leadership, but to lead.  I can write books all day long, but I have the most enjoyment helping someone else develop the abilities to lead and the belief in themselves that they can lead.  The two greatest commandments from God can be summed up as – Love God with all my heart and soul and Love others as yourself.  When we get our own heart right with God then the next most important thing is to serve others and teach everything we have learned.  I love my life because I spend it learning, growing and sharing.   I can mentor people when they have a specific business they are attempting to build and we can confront reality and change what needs to be changed.  I cannot mentor someone who is not pursuing a specific goal with a hunger to achieve it.  Are you leading a team or merely talking about leadership?  There is a MAJOR difference!  Here is the article and please share how you are doing on developing these qualities.  God Bless, Orrin Woodward

 

Integrity means alignment of words and actions with inner values. It means sticking to these values even when an alternative path may be easier or more advantageous.

 

A leader with integrity can be trusted and will be admired for sticking to strong values. They also act as a powerful model for people to copy, thus building an entire organization with powerful and effective cultural values.

 

Dedication

 

Dedication means spending whatever time and energy on a task is required to get the job done, rather than giving it whatever time you have available.

 

The work of most leadership positions is not something to do ‘if time’. It means giving your whole self to the task, dedicating yourself to success and to leading others with you.

 

Magnanimity

 

A magnanimous person gives credit where it is due. It also means being gracious in defeat and allowing others who are defeated to retain their dignity.

 

Magnanimity in leadership includes crediting the people with success and accepting personal responsibility for failures.

 

Humility

 

Humility is the opposite of arrogance and narcissism. It means recognizing that you are not inherently superior to others and consequently that they are not inferior to you. It does not mean diminishing yourself, nor does it mean exalting yourself.

 

Humble leaders do not debase themselves, neither falsely nor due to low self-esteem. They simply recognize all people as equal in value and know that their position does not make them a god.

 

Openness

 

Openness means being able to listen to ideas that are outside one’s current mental models, being able to suspend judgement until after one has heard someone else’s ideas.

 

An open leader listens to their people without trying to shut them down early, which at least demonstrates care and builds trust. Openness also treats other ideas as potentially better than one’s own ideas. In the uncertain world of new territory, being able to openly consider alternatives is an important skill.

 

Creativity

 

Creativity means thinking differently, being able to get outside the box and take a new and different viewpoint on things.

 

For a leader to be able to see a new future towards which they will lead their followers, creativity provides the ability to think differently and see things that others have not seen, and thus giving reason for followers to follow.

Posted in All News | Comments Off on Warren Bennis – Six Personal Qualities of Leadership