Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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LIFE Business Record Growth

Posted by Orrin Woodward on October 3, 2012

The LIFE business is closing in on its one-year anniversary (Founded: 11-1-2011), and the LIFE community has plenty to celebrate. Indeed, with product subscriptions nearly doubling since its founding, LIFE is one of the fastest growing community-building businesses in the world. Growth of this magnitude is directly related to customer satisfaction.

I am thankful, but not shocked by these results since the LIFE founders have produced a business model where people can get started for less than fifty dollars. More impressively, a new person can attend the first month of opens and community groups free of charge. Why would a company give away world-class content for no charge? Simply stated, because we know that when the customers experience the leadership culture, servant attitude, and top-notch content for themselves, they will be the best word-of-mouth marketers to their friends.

With a total training cost of under fifty dollars a month, FREE trips for people who hit 6,000 points of business in two legs (hundreds have qualified for free trips already), and the Mental Fitness Challenge receiving rave reviews, I see only faster growth in our future. Back-to-back months of double-digit growth is amazing in any field, but I truly believe it will become the norm for LIFE as more and more people realize the value being offered to them. Remarkably for a first-year company, with a good finish in October, this fiscal year will be the best growth year in my twenty years of community building! This is a testament to the life/leadership principles shared that are making a difference in people’s lives. Moreover, with tens of thousands of satisfied customers and members, I believe the rate of growth will increase as the tipping point is upon us.

If you are a member or customer of LIFE, I want to personally thank you for contributing to LIFE’s first year. If you have not experienced the LIFE difference, I encourage you to reach out to one of the LIFE members and experience the movement for yourself. LIFE’s mission is to reach millions of people with truth in the 8Fs of life: Faith, Family, Finances, Fitness, Freedom, Fun, Friends, and Following. Which Fs are most important to you? How have the LIFE products made a difference in your life?

Sincerely,

Orrin Woodward

Posted in All News, LIFE Leadership | Tagged: , | 35 Comments »

The Value of the PDCA Process

Posted by Orrin Woodward on September 24, 2012

Yesterday, I confirmed again the value of the PDCA (Plan, Do, Check, Adjust) process explained in my RESOLVED: 13 Resolutions for LIFE book. Actually, it started two weeks ago Sunday when our family and friends have our afternoon basketball game. In that game, my team lost both games and we did so because of my poor performance. I was hitting the front of the rim with my shot and when I attempted to change strategies and drive to the hole, my knee kept hyperextending. These aren’t excuses as we certainly earned our losses, but I confronted the reality of the situation to make some adjustments for the following Sunday (yesterday).

In the scale of things, winning or losing the Sunday afternoon basketball games is not really a big issue; however, habitually using the PDCA process in one’s life is a huge part of success. Accordingly, I came in after our drubbing and made some adjustments. First, I asked Laurie to pick me up a knee brace as I cannot have knee pain while driving to the hoop. Second, since the kids are going to a private Christian school, I asked Laurie if she would practice shooting with me several times a week. (As the reader can see, I really do hate losing enough to change.) Both Laurie and I would take a shot and run to a new position for another shot. In other words, shoot and move.

After a couple of practices, I realized I had been shooting at the rim instead of arcing the ball to swish through the net. This, along with my knee brace, built my confidence for Sunday’s game. Moreover, all week long, when breaking from my studies, I invested mental energy envisioning (Ant and the Elephant) the ball falling through the rim and net. Needless to say, I couldn’t wait for yesterday’s basketball game to redeem our team’s poor performance.

On Sunday, within minutes after the game started, I could tell things had changed. My shot was dropping and I could drive to the hole without pain. True, I still am not in the best of shape; nonetheless, we won both games and looked like a different team. Afterwards, while sitting around the pool area, I realized again how important the PDCA process is to improve a person’s life. Furthermore, I realized I still need PDCA work as the other team will likely have its own adjustments for next week as well. 🙂 That, in a nutshell, is the game of life – constant adjustments from all participants to improve outcomes. Never, in other words, rest with good when a few adjustments make great possible!

I share this story because I am curious why so many people continue to repeat the same mistakes in their careers, relationships, hobbies, etc. when the PDCA process is so effective for improvement? Indeed, if a person will honestly address his shortcomings, applying the PDCA thought process to it, he can and will improve. Without a doubt, every person is creative. The question is: Is he creative in adjustments to win or creative in excuses to lose. I hate excuses and refuse to associate with whiners, complainers, and excuse makers (victims). Life is too short to spend it driving through the rearview mirror. If you don’t like the results in an area then change by applying the PDCA process. The process simply works when you work it.

What area of your life needs a PDCA application? Examine the scoreboard and see where you can improve. The scoreboard never lies. For instance, two weeks ago it said that our team embarrassed itself by losing both games. This week, however, the scoreboard reported a different result because our team made adjustments. Are you winning in the game of life? If yes, then find a defeat in every victory to stay humble and growing. Are you losing in the game of life? If yes, then find a victory in every defeat to stay hopeful and growing. Life truly is a journey, and with constant course corrections, you can reach your legacy destination. The PDCA process is essential for improvement when a person is sick and tired of his current results.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 43 Comments »

Compound Results

Posted by Orrin Woodward on September 17, 2012

Albert Einstein once said, “Compound interest is the eighth wonder of the world,” pointing out the impressive results when money is compounded over time with interest. In the same way, I believe we should make compound results the ninth wonder of the world since results compound upon themselves over time just like money does. Regretfully, however, few stay consistent long enough in their success efforts to experience this ninth wonder.  Nonetheless, just in case someone is truly hungry for answers, I will share this simple, but not easy, principle again.

Success Takes Consistent Work!

Remember when you learned to use an old-fashioned hand water pump at summer camp (or at an old farm, park, etc.)? Typically, one person would pump the handle and another would prime the pump by pouring water into the assembly and down the well. By continuously working the handle up and down, one would eventually hear and feel the pump prime itself and draw water to the surface. In contrast, if at anytime during the priming process, the person responsible for working the handle became despondent or lackadaisical because of repeated efforts without water, the prime would not hold, and the process had to be repeated from the beginning. To achieve results then, one must pump repeatedly, ignoring the lack of evidential progress, until the well water is borne up from the well.

Likewise, the success process must be primed before results can compound. Indeed, many times, it will take years to develop the proper skills, techniques, and leadership to win in your chosen field. Unfortunately, it seems the advertisers have won out over common sense in our cur culture today. For instance, consumers are told that they can be fit in less than a month, achieve millionaire status overnight, or be happy and fulfilled people just by buying the advertiser’s product. True success takes time and effort, but the world is filled with people who are looking for shortcuts because they desire success without sacrifice. Accordingly, many people buy the latest and greatest elixir without realizing the promised results. Worse yet, they begin to believe something is wrong with them because they never seem to get the same results as those paid actors claimed to achieve.

Needless to say, it’s time to wake up from the fantasy of dreams without dedication. This simply doesn’t happen outside of novels, movies, and advertisements. The truth of the matter is, just like priming a manual water pump, one must put forth consistent effort over time to win in any worthy endeavor. In fact, I believe it’s because we have lost the commonsense principle of achieving success through hard work over time that North America is struggling to maintain competitiveness across the globe. Nevertheless, I refuse to give up hope or sit idly by and watch our once great civilization quietly decline. In reality, we can turn this around if we are willing to apply a heavy dose of thinking and work ethic.

What are you doing to achieve your dreams and goals? Are you giving it the consistent effort to learn, grow, and apply that success demands? Without an unequivocal yes to this question, you will remain like the person priming the water pump who stops moving the handle just short of the water reaching the surface. Thus, despite working hard, you must begin all over again because no one can violate the law of consistent effort over time without sacrificing the compounding of results. In other words, there is nothing wrong with the pump, as I have witnessed many families produce water from the pump, but the problem is with a person’s philosophy on what it takes to receive water from the pump.

Essentially, it’s your life, it’s your responsibility, and it’s your future. Learn the principle of compounding results over time and win. The LIFE business has taught me many lessons, and my goal is to pay them forward into others’ lives. Please share how and where you learned the lesson of compounding results.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 43 Comments »

HBRN’s Leadership Factory

Posted by Orrin Woodward on September 14, 2012

Tony Cannuli, marketing director for Home Business Radio Network (HBRN) and good friend, recently asked me to co-host the Leadership Factory sponsored by HBRN.  After sitting down with Doug Firebaugh, co-founder of HBRN, I realized his philosophy and mine fit together beautifully. I love when people use their talents and business acumen to focus on making a difference. And that is exactly what HBRN does in the marketplace by providing top content from top leaders in the home-based business profession.

The Leadership Factory will focus on interviews with top leaders across the home-based business field, seeking to understand the secrets of their leadership success. Remember, success leaves clues, and the goal of the Leadership Factory is to cull those clues to the surface so that hungry students from across the world can learn from them. Twice a month on Wednesday at 2 pm Eastern Time, Tony and I will be interviewing leaders and learning along with everyone else. The good news is, since we are utilizing Google Hangout, if you miss the live event, you can always watch the YouTube video of the event.

HBRN and the LIFE business have teamed together to provide top-notch leadership thinking to the home-based business profession free of charge! It doesn’t get much better than that! 🙂 Here is the first Leadership Factory with our special guest Claude Hamilton. Enjoy.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 32 Comments »

Mentoring Matters

Posted by Orrin Woodward on September 11, 2012

After nearly twenty years of working with people, building teams, and leading people, I have learned that there are many Biblical truths that can be applied daily. For instance, Romans 1:18 clearly explains why unrighteous people refuse to see the truths about themselves and their sinful condition. In the ESV version of the Bible, Romans 1:18 reads, “For the wrath of God is revealed from heaven against all ungodliness and unrighteousness of men, who by their unrighteousness suppress the truth.”  Paul wrote this epistle to explain why the people who see the truth of God all around them—systems designed beyond the capabilities of today’s best engineers, anthropic principles that if off by even the slightest amount would not have supported mankind, and proof (cosmological, teleological, and natural theology) that points toward a Creator—suppress and reject it. Interestingly, nearly 2,000 years ago, Paul, in apparent anticipation of today’s faithless age, captured the reason why people chronically suppress truth.

Certainly Paul’s statement was intended to reflect the suppression of the truth of God, but it has secondary applications as well. For example, even today’s secular leadership manuals teach the importance of “confronting reality,” the same principle Paul expounded above. Leaders have learned that people do not like dealing with uncomfortable truths of any size. Whether that truth is major (like the existence of God) or small (like miscommunication with a co-worker), people quickly suppress the truth, allowing themselves to be held blameless while the other party is held responsible for any issues. Consequently, most people never fulfill their leadership potential because they are too busy suppressing truth to learn from it.

Have you ever wondered why it is that people see others’ faults so clearly, yet seem to struggle to discover, or at least admit discovery of, their own? This is a big challenge. Even so, imagine what could change in a person’s life if he could see his own areas of needed improvement as easily as he sees others’. This is a HUGE part of the leadership journey and a HUGE part of a mentor’s role. I can promise you this: People who run around blaming everyone but themselves for their current predicaments are hopelessly self-deceived through the repeated suppression of truth. (Internet Haters come to mind. 🙂 ) Thankfully, few people allow themselves to slide so far from truth; however, all of us veer from truth to some degree. Thus, one of the key leadership assignments is to identify and address areas where untruth has seeped into one’s thinking. In other words, a problem identified is half solved.

Mentoring matters because it helps people see their blind spots and begin working on them. I have been blessed with superb mentors over the years and have read many books that have helped me. With that said, my wife Laurie, who has developed the tact and courage to address her husband in love, has done the best job of pointing out where I might be suffering from suppression of truth at any given time. It is my assignment, as a leader confronted with truth, to view the situation without emotion and address the facts as they are, not as I want them to be. No one is perfect at this art, but with practice and courage, a person can grow and change. The Mental Fitness Challenge from the LIFE business is a personal mentoring program to improve one’s ability to deal with truth.

What about you? Are you dealing with uncomfortable truths in your life? Let me speak to the Christians reading this post for a moment. Christians need to understand that suppressing truth in any area of life is just another name for sin. That may sound strong, but please hear me out. Suppressing truth is really just a simpler way of saying that people would rather believe comfortable lies than difficult truths. Since the Bible states that all lies come from the “father of lies,” then suppressing truth makes one believe lies and, in that instance, a person has chosen to follow Satan, not God. This is a significant distinction that I believe would revolutionize the Christian church. The Christian church must repent from believing Satan’s lies in any area of life and begin to live and reflect God’s truths again.

Okay, okay, I will hop off my soapbox now. I just encourage each person to examine his thinking and identify where the suppression of truth may be hurting him. If you have mentors, then seek their help in the process. 2012 is shaping up to be a breakthrough year for so many, and I encourage you to break through, too. Below is the inaugural HBRN Leadership Factory interview. Tony and I asked Claude Hamilton on as our special guest and we dove into the mentoring process. Enjoy.

Sincerely,

Orrin Woodward

Posted in All News, Faith, Leadership/Personal Development | 41 Comments »

Ray Kroc: Turn-Key Business Systems

Posted by Orrin Woodward on September 6, 2012

Ray Kroc is one of my favorite entrepreneurs. First, he maintained his hunger through many tough years of conventional business so when he discovered the McDonald’s brothers at the age of 52, he was still motivated to do something about it. Second, his zeal to create a system that works for any hungry entrepreneur willing to do the work helped many people become successful in business. And third, his leadership melded a diverse team from the corporate level, the field, and suppliers to create a restaurant dynasty. Here is a video from a recent talk where I go into further detail. In my book RESOLVED: 13 Resolutions for LIFE, I share Kroc’s entrepreneurial journey.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 22 Comments »

LIFE Business: Redefining the Rules

Posted by Orrin Woodward on September 1, 2012

Record-Breaking August

The LIFE business month for August is over. As we gear up for September, let me be the first to congratulate everyone on the best month in LIFE’s short history! Less than a year ago, LIFE launched with a goal to lead people to truth in the 8Fs of living: Faith, Family, Fitness, Finances, Friendship, Freedom, Fun, and Following. It has been an epic journey as we learned the ins and outs of our new business; however, the team is getting locked and loaded for greatness as we speak.

In the month of August, we experienced our largest increase in LIFE Subscriptions and the best growth percentage! Additionally, our Team Training numbers grew to the highest level yet with the best growth percentage! Indeed, our entire business breaks down into Conquer, Fortify, and Domesticate, and in September, we will be rolling out further improvements to the Fortify step. With that said, let’s not forget that the Mental Fitness Challenge continues to pick up speed in corporations, colleges, and universities across North America.  It is exciting to see the amount of customers who are not involved with the LIFE Compensation plan that LOVE our products and recommend them to others.

The LIFE Founders said we wanted to redefine the rules of the game, and that is exactly what we are in the process of doing. Imagine the next generation of Nightingale-Conant personal development, except all the leaders share in the corporate profits through compensated communities. One doesn’t have to imagine this anymore because this is LIFE.

Congratulations everyone on a fantastic performance; I believe it’s just the tip of the iceberg on what is to come! Here is a video from a talk I gave recently on the concept of changing the rules of the game. One million people, here we come!

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 29 Comments »

Leaders Build Other Leaders

Posted by Orrin Woodward on August 23, 2012

You can tell the size of the leader by the size of the leaders he has around him. Good leaders have good followers, but great leaders have great leaders around them. When the right people are on the bus, as Jim Collins would say, then it’s just a matter of determining which direction the leadership team desires to go. Indeed, what is so great, yet at the same time challenging, in today’s economy is that technology keeps changing the rules of the game. Nonetheless, the best leadership team will adjust the quickest and win in today’s marketplace. Here is a video on leadership that I did at a recent LIFE Open.

Who do you have on your team? Are you developing leaders or followers? May the best team win.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 39 Comments »

Power Player Top Gun

Posted by Orrin Woodward on August 16, 2012

Shortly before the LIFE Summer Leadership Conference, Claude Hamilton and I spoke at the Michigan Mens Leadership that was broadcast around US and Canada. In Claude’s talk, he challenge each of the PC organizations to build more depth and break more Power Players than ever before. The challenge itself was fantastic, but only the way Claude can, he went further and publicly stated that Kaizen organizations would win hands down over the next year. Clearly, Claude Hamilton was not fooling around with his business and had placed all his focus on building depth and breaking Power Players.

Power Sweep to Power Player

Personally, while listening to Claude’s talk, I was getting more and more fired up because I know the level of competitors we have within the LIFE team. In fact, I couldn’t wait to get up to speak after him to ensure that everyone heard his message loud and clear. Claude’s talk reminded me of one of my favorite sayings, “True competition creates cooperation.” Indeed, the best way to make teams cooperate is to give them some honest to goodness competition. Claude’s talk provided this in spades. 🙂

Evidently, the other PC who were not on location were receiving hundreds of text, because all of them reached out to me saying Claude’s claims of depth dominance were greatly exaggerated. 🙂 With this, the spark of our current explosion was born. Chris Brady, Tim Marks, Bill Lewis, George Guzzardo, Dan Hawkins, and, or course, Claude Hamilton, all have as many Power Players in the first two weeks out of this major as they did the entire three month cycle previously. This is FANTASTIC growth and reminds me of our original Power Player explosion that catapulted the Team from 200 people at major to over 12,000!

 

Our next major, in Columbus, will be the first opportunity to see which specific teams responded to Claude’s challenge. Every organization will be counting Power Players and which teams finish in the Top 5 for the Power Player Top Gun. Most importantly, all eyes will be on the Top 5 to see which team broke the most Power Players and above for this three month cycle! I haven’t had this much fun stirring the pot in a long while. 🙂 All kidding aside, I have never been prouder of the leaders within LIFE who have stepped to the plate and hit homeruns.

Man, with all the excitement around this Power Player Top Gun, I think I am going to add even more fuel to the fire. This is crazy, as I haven’t even talked to Laurie or the rest of the PC about this one, but I am sure they will love it. The winner of the Columbus Power Player Top Gun is invited down to Laurie and my (I’m sure she won’t mind 🙂 Florida property for a 24 hour check-up from the neck up and (weather permitting) a day of yachting, shark fishing etc. There now we have set the stakes properly. 🙂 Perhaps we ought to make that part of the normal reward for winning the Power Player Top Gun? Since, in my opinion, its the biggest award outside of PC, I think I will.

Ok, let’s wrap this post up. What team are you part of? Are you out sharing 15 plans a month so you can contribute to your teams Power Player totals? Why not step up to the plate and give it all you got for the next three months? LIFE has a goal to reach one million people and we can do that through honest win-win competition with the greatest group of leaders in the world. Today is the day! Isn’t it worth your personal best?

Sincerely,

Orrin Woodward

Posted in All News, Fun, Life Training | 80 Comments »

LIFE Business Vacations

Posted by Orrin Woodward on August 10, 2012

I LOVE this video. I saw it for the first time at the Milwaukee major and was blown away. The LIFE video department is producing world-class material and the business continues to roll. In fact, sign ups are up nearly six times since the majors! What vacation are you going on when you qualify for one of these trips? The secret of the LIFE Business is to serve people and build depth. It’s time to call the play that never fails – Power Player! Enjoy the video.

Sincerely,

Orrin Woodward

Posted in All News | 40 Comments »