Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Archive for the ‘Leadership/Personal Development’ Category

Everything rises and falls on leadership.

LIFE Business Leadership Seminars

Posted by Orrin Woodward on December 10, 2012

On Saturday, the LIFE business conducted its December leadership seminars. Numbers are up in December, and people are gearing up for the January Leadership Conventions. I had the honor of being in St. Louis in a packed house (standing room only in fact) and had the opportunity to hear Raymond and Tina Abernathy bring down the house! What powerful speakers for a couple that isn’t even RT level yet. I say yet because they will certainly zoom past this goal in the coming months. Posture, belief, and enthusiasm shined in every sentence spoken by this amazing couple. Impressively, St. Louis had a brand new 30-day Double Power Player. That is smoking fast new growth! In addition, there were new Turbo 25s and Turbo 10s. Many new LIFE pin levels were hit by participants as well, so a good day was had by all.

What seminar did you attend on Saturday? Who were the speakers? What were some key nuggets you took away from the experience? Indeed, that is the correct word. LIFE Seminars aren’t attended as much as they are experienced! I look forward to hearing from you.

Sincerely,

Orrin Woodward

Posted in Leadership/Personal Development, LIFE Leadership, Life Training | 138 Comments »

Marketing, Execution, & Orchestration

Posted by Orrin Woodward on December 4, 2012

It has been another stellar month for LIFE as it finished the first month of its second year in business. Volume is up again, and we have a new couple in the process of finishing Policy Council level, along with several others who are extremely close. This is what happens when you get three key factors right. I call it MEO to One Million. The “M” stands for Marketing. The “E” stands for Execution, and the “O” stands for Orchestration. These are the three things that LIFE will do all the way to one million people and beyond. Let’s analyze these three words further.

The first factor is marketing. Marketing is the ability to share your message with consumers. The LIFE business does this in two ways: offline and online. Offline marketing is the typical way communities grow in networking, as people share about their experiences person to person. However, in today’s Google age, online marketing has increasingly grown. Every business must message itself or it will not grow or thrive. The good news is, with three bestselling authors on the team, marketing can begin with leaving a comment on one of the LIFE founders‘ blogs, grow into developing your own blog, and eventually lead to writing your own book and becoming a bestselling author in your own right. Like everything in LIFE, it is systematic, starting with a simple step and getting increasingly more complex as your skills grow. In the same way, learning to become a top speaker starts with saying your name during recognition, then introducing a speaker at an open, and eventually doing opens and finally seminars.  Everything is step by step for success. All anyone has to do is add the courage to finish what he started.

The second factor is execution. Performers get results through executing the five-step pattern and going Power Player. Last weekend, I had leaders down from Guzzardo’s and Hawkins’ groups. Talk about a great time! We went out for a yacht cruise where we did a “bow-inar” at the front of the ship, enjoying food, fun, and sun together. One of the qualifiers has been in LIFE for six months and showed seventy plans in a row without one single rejection. That’s right, seventy consecutive yeses in a row! He runs a consulting company and had been using Launching a Leadership Revolution for years with his clients, so it was easy to turn his clients into either customers or members of LIFE through sharing what Chris Brady and I were doing currently. Execution means getting the job done, and across the LIFE community, people are getting the job done. Although few will ever get seventy yeses in a row, anyone can win through consistent effort and constant improvement. Market first; then execute on Power Player.

The third and final factor is orchestration. Performers turn into leaders when they not only produce results themselves, but they also help others do the same. This happens when leaders identify other leaders in their community who are willing to commit to their dreams. At any given time, 10 percent of a group will be ready to run now, and the rest will still be developing their thinking and posture to make their move. It isn’t the role of a leader to force a person to move ahead; rather, it’s the job of the leader to identify those who do want to move on and help them do so. I call it “crucial conversations” with the potential leaders who are ready to get results. Orchestration, then, is finding other leaders and mentoring them through the thought processes needed to be a top leader in LIFE.

Market your business, execute the plays, and orchestrate with other leaders in your community. These three factors will lead anyone who is ready to achieve the objectives they set out to accomplish. LIFE is happening all around you. Is it happening for you?

Sincerely,

Orrin Woodward

Posted in Leadership/Personal Development | 57 Comments »

Successful Sales: Qualifying the Prospect

Posted by Orrin Woodward on December 2, 2012

Successful sales requires finding qualified prospects. I learned this lesson when I was nine years old selling candy bars back in Columbiaville, Michigan. I don’t care how old you are, the first time you call upon someone to share your business or product, it can be a little scary. Thankfully, however, with the PDCA process described in RESOLVED: 13 Resolutions for LIFE, anyone can get better at it. Success is typically a string of failures glued together with a good attitude! The LIFE Business is succeeding because a group of men and women have committed to fail their way to success. What are you waiting for? Start failing, or should I say succeeding today. 🙂

Sincerely,

Orrin Woodward

Posted in Fun, Leadership/Personal Development | 46 Comments »

Douglas MacArthur: Battle of Inchon

Posted by Orrin Woodward on November 28, 2012

In my continuing study of great men and women in history, I would like to share one of my favorite stories about the life of General Douglas MacArthur. His leadership exemplifies the type of courageous leadership we desire to build within the LIFE Business. With leaders like Chris Brady, Tim Marks, and Claude Hamilton, I am confident we are on our way. I hope you enjoy the article and keep growing personally and professionally to fulfill the purpose God created you for.

Sincerely,

Orrin Woodward

General Douglas MacArthur

General Douglas MacArthur was one of the greatest generals in American history. His bravery, boldness, and strategies won many battles for America. Interestingly, one of his most most daring battle strategies was one of his last. Pretty impressive when one considers he served in the military for over 40 years. The events leading up to MacArthur’s moment was North Korea’s invasion of South Korea in the summer of 1950. United Nation (UN) forces pushed back and pinned down in the tiny southeast corner of the Korean peninsula, called the Pusan Perimeter. With little room to maneuver or conduct offensive operations, men were being slaughtered on both sides with no breakout in sight. General MacArthur’s plan, an amphibious landing at Inchon, was not only was genius in its conception, but courageous to the point of foolishness in execution. Indeed, rarely does God create, in a person, a stronger mixture of brains and bravery than Douglas MacArthur.

Why did the proposed amphibious landing at Inchon border on madness? For many different reasons, namely, every significant factor the navy researches before amphibious operations pointed against the proposed landing at Inchon. From a narrow approach channel, strong currents, massive fluctuation in tides, city landing with sea walls instead of beaches, and an easily mined bay, these concerns made even the most courageous cower in fear. In fact, one of the gunnery officers said afterward, “We drew up a list of every natural and geographic handicap – and Inchon had them all!” The communications officer concurred, remarking, “Make up a list of amphibious ‘don’ts’ and you have an exact description of the Inchon operation.” MacArthur, undaunted, ignored such criticisms, noting the Japanese had performed amphibious landings at Inchon back in 1904. Naval officers were at a loss as to how to explain to MacArthur that, in 1904, ships had a significantly shallower draft than in 1950.

When the Joint Chiefs were informed of MacArthur’s planned invasion point, they were not amused, quickly sending several members to MacArthur’s to temper his “rashness.”  I will quote William Manchester’s masterful description of the scene from his classic book American Caesar:

Lesser naval officers took the floor to point out that the General’s objective violated all seven criteria set forth in the USF-6, their amphibious bible. CINFE’s officers (MacArthur’s men) were glum and silent. Finally, after nine critics had completed an eighty-minute presentation, MacArthur rose. Afterward he wrote: “I waited a moment or so to collect my thoughts. I could feel the tension rising in the room. Almond shifted uneasily in his chair. If ever a silence was pregnant, this one was. I could almost hear my father’s voice telling me as he had so many years before, ‘Doug, councils of war breed timidity and defeatism.’”

Of the thirty-minute performance which followed, Doyle said, “Of MacArthur had gone on the stage, you never would have heard of John Barrymore.” The General began by telling them that “the very arguments you have made as to the impracticalities involved” confirmed his faith in the plan, “for the enemy commander will reason that no one would be so brash as to make such an attempt.” Surprise, he said, “is the most vital element for success in war.” Suddenly, he was reminding them of a lesson they had all learned in grammar school: “the Marquis de Montcalm believed in 1759 that it was impossible for an armed force to scale the precipitous river banks south of the then walled city of Quebec, and therefore concentrated his formidable defenses along the more vulnerable banks north of the city. But General James Wolfe and a small force did indeed come up the St. Lawrence River and scale those heights. On the Plains of Abraham, Wolfe won a stunning victory that was made possible almost entirely by surprise. Thus he captured Quebec and, in effect, ended the French and Indian War. Like Montcalm, the North Koreans would regard an Inchon landing as impossible. Like Wolfe, I could take them by surprise.

MacArthur was scintillating, converting nine skeptics into new believers through his belief and oratory powers. At one point, MacArthur pointed to an Inchon Map on the wall and said he would take full responsibility for failure and would withdraw the forces immediately if necessary. The men objected, saying it wouldn’t be necessary because they would get the job done. Minutes before, these same men were hesitant and fearful, now under the leadership spell of MacArthur, they believed they could pull of a miracle. Intuitively understanding when to finish, MacArthur closed, whispering, “I can almost hear the ticking of the second hand of destiny. We must act now or we will die. . . Inchon will succeed. And it will save 100,000 lives.” Over a minute of dead-silence followed before Sherman, one of the Joint Chiefs sent to dissuade MacArthur, answered, “Thank you. A great voice in a great cause.” Inchon was now moving forward and South Korea’s future hung in the balance.

As MacArthur predicted, the Inchon landing, on September 15, 1950, caught the North Korean’s completely by surprise. In the subsequent battle for the city, 566 men were killed and 2,713 wounded on the UN side. In contrast, the North Korean’s lost over 35,000 men killed or captured. Advancing inland, the UN forces captured Seoul on September 25, breaking the North Korean’s stranglehold. Thanks to the courageous landing at Inchon, the 8th army broke out from the Pusan Perimeter, sending the North Korean’s into a hasty retreat out of South Korean land. In fact, MacArthur men crushed the North Korean army, forcing China to enter the fray to save North Korea from extinction. Despite great risk to his reputation, his men, and his country, MacArthur’s bold plan had, not only saved South Korea from annihilation, but reversed the fortunes of the entire war.

Few men in history, especially this late in a great career, have displayed courageous leadership any better. General Douglas MacArthur was a man who followed his convictions, despite potential downside risk. He believed right makes might, not might makes right. Because of his leadership and strategy, South Korea is free today. Does leadership matter? Just ask the hundreds of thousands of men who are alive today because of MacArthur’s leadership. In today’s society, we need thousands more men and women who will lead like MacArthur. His example inspires each of us to step out of our comfort zones and lead. The ability is undoubtedly already inside of us, the question is: will we bring it out?

Posted in Freedom/Liberty, Leadership/Personal Development | 42 Comments »

Dan Hawkins: Interviewed on HBRN’s Leadership Factory

Posted by Orrin Woodward on November 22, 2012

Leadership Factory with Orrin Woodward

Leadership Factory with Orrin Woodward

HBRN’s Leadership Factory with Orrin Woodward

Dan Hawkins was Tony Cannuli and my special guest on our pre-Thanksgiving day Home Based Radio Network (HBRN) Leadership Factory. Doug Firebaugh, co-founder of HBRN is a good friend and strong Christian leader with community building. When he asked me to host the Leadership Factory, his resolved to make a difference through serving people won me over. Plus, when I discovered Tony Cannuli would be my co-host, I knew we had a winning team and could make an impact. The Leadership Factory will interview top leaders in the LIFE Business who are experiencing leadership breakthroughs. In this way, others can learn from their mistakes versus having to make all of them personally. 🙂

Dan Hawkins Interview

Dan was a fantastic guest for this Thanksgiving season. Dan and Lisa Hawkins have so much to be thankful for. What they have accomplished in less than ten years in the profession is absolutely mind boggling. Few would have believed a mechanic (Dan) and day-care provider (Lisa) could achieve so many dreams in such a short time, but the key is that Dan and Lisa did. Sadly today, there will always be haters in a person’s life who will point out all of the problems, but winners have learned to fuel themselves on rejection. This is the difference between those who have and those who have-not. I won’t steal Dan’s thunder, but his stories and displays of courage will inspire anyone hungry to grow.  Without further ado, here is the interview. Happy Thanksgiving everyone!

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 27 Comments »

Winston Churchill: Big Dreams, Big Failures, & Big Accomplishments

Posted by Orrin Woodward on November 15, 2012

The following is another research assignment I have been working on. One of the cool things about owning a leadership and personal development company (LIFE Business) is that I am constantly working upon projects personally and professionally. In other words, one cannot develop others in an area he isn’t developing himself. I am excited about the lessons learned from Churchill’s life and want to share them with you.

Sincerely,

Orrin Woodward

In World War I, the Germans and Austrian pushed the much larger Russian army back towards Moscow, eventually forcing the Russians to sue for peace and launching Lenin on his communist misdeeds. The success of the Germans and Austrians against the numerically greater Russian army was due to two main factors:

1. The superiority of the German strategy
2. The inferiority of the Russian equipment

The first factor was unchangeable from the Allied perspective; however, the second factor could have been altered if only England had followed the advice of its young First Lord of the Admiralty, Winston Churchill. In fact, Churchill, alone among the statesmen and generals of the First World War, bore the distinct marks of genius in his global-vision of the war.

Churchill had perceived the Russians, despite their superior numbers, would be no match for the double-barreled benefits of strategy and equipment held by the Germans. Churchill was the first to see that England had to deliver better equipment to Russia or lose the Russians to a separate peace. However, the only effective way to deliver equipment to the Russians was through the Black Sea currently blocked by the Turkish enemy at Constantinople. Taking Constantinople would accomplish several strategic benefits in one stroke. First, it would all-but eliminate Turkey from the Central powers alliance. Second, it would ensure the safety of the Orient and third would likely secure additional countries to the allied cause. With Constantinople in Allied hands, arms and ammunitions could be shipped through the Black Sea to Russia, Turkey would sue for peace, and Rumania, Bulgaria, along with Greece would most likely join with Serbia on the allied side and march against Austria.  Three dominoes, in other words, would fall by knocking over one.

Unfortunately, as is the price of genius, smaller minds with smaller conceptions could not see the big picture. Churchill, Field Marshall Kitchener, and Sea Lord Fisher were all for the plan; however, the British government was reluctant to support such a daring venture. Validating again that half-hearted measures committed to half-heartedly rarely produce the desired results, the British set up committees to discuss strategies. Not surprisingly, the committee delayed its final decision destroying proportionally the element of surprise for every month of delay. Additionally, the British resolved to strike quickly and resolutely was tamed through the committees less courageous members. Although the operation was neither simple nor straightforward, the strategic advantages obtained through proper execution should have overcome British reluctance. Nonetheless, the committee dithered away its strategic initiative, eventually agreeing to an invasion with too few ships, men, and resolved to complete the task.

Gallipoli CampaignOne of the British concerns was the possibility of their ships penned within the Dardanelles channel – 37 miles long and only 2 1/2 miles wide, connecting Constantinople with the Mediterranean Sea. The northern shore was called the Gallipoli peninsula and on the southern shore lay Asia Minor.  War demands risk and the rewards, in this case, were certainly worth the risk.  Remarkably, even with the delays, the British still caught the Turks unprepared and acted upon quickly would have changed the course of the war. Instead, lacking courage, initiative, and resolve, the British suffered one of the greatest setbacks of the First World War, sacrificing tens of thousands of men on the altar of committee leadership. Sea Lord Fisher, in frustration at the committee, had written to Churchill that never in world history had a committee won a victory; one man was needed. One man, in other words, with the courage to lead. In contrast, the British received numerous second-guessed decisions leading to one disaster after another. Practically every conceivable mistake imaginable ensued during the Battle of Gallipoli, costing men’s lives through lack of leadership.

England’s first mistake occurred when, contrary to Churchill’s pleas, the English warships bombarded only the outlying forts, giving the Turks advance notice of an impending invasion. In response, 60,000 Turkish men entered the peninsula with the German General Liman von Sanders assigned to command the troops. After a further month long delay, giving the Turks plenty of time to prepare, sixteen British and French ships attempted to force the Dardanelles entrance. The ships had an overwhelming superiority in guns over the resisting forts (58 to 18), but the forts maintained stiff resistance, preventing the Allies from clearing the floating mines at the inlet. Three battleships were sunk outright and three others were badly damaged causing the British squadron to retreat. Strikingly, although the Allies lost a few ships, they were on the verge of a major victory. The Turkish guns had only 8 shots left for each cannon and all of the available mines had already been laid in the straits. Because the chances of procuring more ammunition and mines was slim to none, the Turks contemplated surrender, but received a reprieve with the Allied retreat. In truth, the premature disengagement by the Allied fleet changed Britain’s greatest victory into its greatest defeats of the war.

General von Sanders intuition, that the British would attempt troop landings on the Gallipoli peninsula to breakthrough through the Dardanelles entrance was accurate. He exclaimed, “If only they give me a week’s time!” The British Cabinet, more than complied with his wish. Thus, the second big mistake of the Gallipoli campaign – political infighting leading to costly delays of the troop landings. In essence, the loss of the battleships hurt the pride and prestige of the British Navy, increasing resistance and decreasing the resolve to complete the campaign. Committee members, attempting to save their political skin, placed the blame on anything and everything outside of themselves. The Army and Navy bickered back and forth and the troops invasion date was delayed several times in the process. Finally, a full month too late, 50,000 men landed in Gallipoli and upon the Asia Minor coast. General von Sanders, by now amply prepared, met the invaders with stubborn resistance on all fronts. The attackers, with heavy casualties, progressed no further than three miles inland and stalled. Despite Gallipoli being no more than three miles wide and thirty miles long, the British lacked the leadership resolve to complete its bold undertaking.

The coup-de-grace was reached when, instead of firing the committee, Churchill was relieved of his post and sent into early retirement. Apparently, bureaucratic committees. rather than accept responsibility, choose instead the political short-sighted measure of shooting its best men with the best ideas. Churchill would be persona-non-grata for over twenty years and Russia would sue for a separate peace with the Germans. This was Churchill’s reward for daring to think boldly in a time of war. The lesson here is clear, namely, the greatest minds with the greatest ideas will be snubbed by the smallest minds with the smallest ideas. Leaders must be prepared for this. Fortunately, Churchill bided his time until his genius blossomed before the world during his courageous stand against Hitler in World War II. When a person with big ideas strives to do his personal best, he must expect to meet with the resistance of smaller people with smaller ideas. Nonetheless, a person must never drop his dream to fit in with the crowd. This, in fact, is one of the big secrets of success for Churchill’s life. He had big dreams, big failures, and big accomplishments and it was the courage of his convictions that maintained his equanimity during each phase. Learn from his life the value of following one’s dream, knowing that the failures on the journey only strengthen the character and resolve one will need when his moment of destiny arrives.

Posted in Freedom/Liberty, Leadership/Personal Development | 29 Comments »

LIFE Monthly Seminars

Posted by Orrin Woodward on November 12, 2012

In hundreds of cities across America and Canada, people gathered to attend seminars. Ranging in size from several thousand plus to ten or less, depending upon whether close to a live speaker location or tapping into LIFE’s streaming video technology, this was one of the best rounds of seminars in the history of the LIFE business. The community is growing at a rapid rate, and lives are being changed from the LIFE, LLR, AGO, EDGE, and MFC information. I was in Grand Rapids, Michigan, with the rowdiest seminar group I have spoken to in a while. Kirk and Cassie Birtles did a teaching segment on rotating the 5-step pattern that was phenomenal! I know many of the other LIFE founders were speaking around the country as well.

If you missed these seminars, then you truly missed a life-changing experience. The good news, however, is the LIFE business holds monthly seminars for under forty dollars and for the ridiculously low price of twenty dollars for first-time attendees. Why would top leaders provide life-changing content for twenty dollars? Simply because they know when a life is touched, that person can then go reach another. Since the goal is to reach one million lives, it just makes sense to make it as easy for new people to attend as possible. If you did attend LIFE’s monthly seminar, which one did you attend? What were some key points or magical moments for you? What specifically are you going to do differently now based upon the teachings and feelings from the seminar? Please share with us so we can all learn and improve.

Sincerely,

Orrin Woodward

http://www.youtube.com/watch?v=kvZXoarOqjA

Posted in Fun, Leadership/Personal Development, Life Training | 86 Comments »

All Business is Relationships

Posted by Orrin Woodward on November 9, 2012

I have learned many things over the twenty years of running my own businesses—in areas as diverse as finances, marketing, leadership of people, and management of the numbers. However, I believe the number one factor in building a successful enterprise is relationships. Tell me how a company consistently treats its people—inside employees, outside vendors, and its customers—and I can predict the longevity of the firm. Simply stated, all business is relationships; therefore, a person will never develop a following until he develops some people skills. In the video below, I teach some key points to remember when working with others. Of course, no one is going to make everyone happy because some are only happy when they are unhappy. 🙂 Nonetheless, people skills are essential when working with the right people to build long-term relationships.

I am thankful for the long-term relationships I have built over the years. In fact, some of them are going on twenty years of successful relationship building, namely, Chris Brady and George Guzzardo. Many others are over a decade, and my goal is to find the right people and serve them for life. At the end of the day, isn’t that the goal of compensated communities—to build lifetime win-win relationships? Like Jim Collins said, “Get the wrong people off the bus; get the right people on the bus; and get the right people in the right seats on the bus. I believe the success of the LIFE business is directly attributable to following Collins’ advice. Here’s the video.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 40 Comments »

Defeating the Dragons in Life

Posted by Orrin Woodward on November 7, 2012

Laurie and I watched a movie recently that had a profound quote paraphrased, “Beginnings are usually scary; endings are typically sad; however, it’s what you do in the middle that matters.”  In the same way, starting the LIFE business was a new beginning for so many, and whenever you start something new, by definition, you terminate something old. Consequently, it was scary for many to step out of their comfort zone; further, it can be sad when a person discovers that some of his friends are not taking the journey with him. Nonetheless, when a person is resolved to change, he sets his sights on the target and courageously moves forward.

In effect, an entrepreneur starting a new business is similar to a baby starting life. Neither the entrepreneur nor the baby understands the rules of the game or how to play successfully. Still, for thousands of years, helpless babies have grown into responsible adults, and scared entrepreneurs have grown into successful business leaders. The following video brought a smile to my face and laughter to my heart as it represents so beautifully the one-year-old LIFE business baby growing into a successful enterprise. Moreover, it represents a baby entrepreneur battling his or her obstacles to become a leader.  Watch the video. Then I will summarize my thoughts afterward.

Did you see the parallels? The baby business or entrepreneur must battle the “dragons of doubt” to even get started. Meanwhile, the “dragons of defeat” will attempt to abort the dream with setbacks early in the journey. Next come the “dragons of despair,” which attempt to convince a person that he is incapable of this achievement. Finally, even if successful up to this point, the “dragons of division” attempt to crack the unity necessary to accomplish greatness. In spite of this, the good news is that with faith, hope, charity, and love, people can stand up to the dragons in life and complete their success journey. With so many wandering in life, even just a few willing to take the journey can make a huge difference. True, it won’t be easy, but, speaking from my own experiences, it has been the most amazing journey of growth and discovery that I could have ever imagined.

In my opinion, entrepreneurship is one of the key ingredients to a thriving society, and my goal is to raise up millions of baby entrepreneurs to help them become successful business owners. The question is: Will you face your dragons as the baby did or surrender to one of the dragons sure to meet you on the journey? Henry David Thoreau said most men lead lives of quiet desperation. This is the sentence for everyone who refuses to face his dragons. On the other hand, a few lead lives of successful significance for standing up to the dragons and claiming their God-given destiny.

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development | 69 Comments »

LIFE Leadership: First Year Results

Posted by Orrin Woodward on November 5, 2012

LIFE Leadership Results

LIFE Business Founders

LIFE Business Founders

Just over a year ago this week, the LIFE Leadership launched in North America. Amid much fanfare, several best-selling authors and top leaders partnered together in the community building business with a goal to end the decline of North American morale and productivity. When opportunity and preparedness meet, success must happen. The LIFE founders were prepared and, thanks to God’s grace, the opportunity presented itself to do something in the leadership field that had never been done before. With the  LIFE founders (pictured above), the LIFE Leadership exceeded even my highest expectations for the first year.

For instance:

1. LIFE Leadership surpassed 100% increase in subscriptions of the LIFE and LLR Series in under one year of business.
2. LIFE Leadership launched the Mental Fitness Challenge and sold thousands of 90-day challenges throughout North America.
3. LIFE Leadership paid out over $1,800,000 in end-of-year bonuses and free trips its first year.
4. The LIFE business paid out over 70% bonuses on its product volume points in its first year in business.
5. Rob Hallstrand, Chief Operating Officer (COO) of Team and President of LIFE Leadership, coordinated operations for both companies, and combined sales blew past $50,000,000 (with LIFE leading the charge) from the Flint, Michigan based office. Chris Brady and I have had many great years since forming our first leadership training company in 1999, but nothing feels as good as having the best sales and profits ever this past fiscal year.
6. Team training produced its best operating margins ever (of which 100% of profits flow back to field trainers), as Mr. Hallstrand continued his dramatic turnaround of Team operations. In fact, employee cost-per-profit-dollar has decreased over six times in his three years as COO, leading to increased bonuses for field trainers and office staff—a truly stunning performance.
7. Customers composed nearly 20% of total LIFE Leadership subscriptions in its first year. Considering new members have six months to learn how to develop customers, this number will only grow as members complete training. What other community building business hits 20% customer subscriptions in its first year?
8. The LIFE business launched the Edge Series for youth and has added thousands of satisfied families in LIFE’s first year.

Happy Birthday LIFE Leadership

There are more details to follow in the coming months, but I wanted to report on a fantastic first year and celebrate LIFE’s birthday with all of you. The LIFE founders have several new products in the works to take the LIFE business to the next level, so get ready! Thank you to everyone involved in making this achievement possible, from customers, members, founders, and the office staff. Happy Birthday, LIFE! And congratulations to all of you who persisted in the accomplishment of the noble mission to change North America (and eventually the world), one person at a time!

Sincerely,

Orrin Woodward

Posted in All News, Leadership/Personal Development, LIFE Leadership | 399 Comments »