Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Posts Tagged ‘Leadership/Personal Development’

LIFE: Downside Risk & Upside Reward

Posted by Orrin Woodward on November 21, 2011

When I worked at Delphi division of GM, I completed half the classes for a Master’s degree in Business Administration from the University of Michigan. Although I received good grades and enjoyed the classes, I stopped pursuing my MBA in order to build my own business.

Many thought I was crazy to quit my MBA, but I just had a feeling that it was time for me to build my own business rather than continue to learn about business. In truth, I was ready to implement some of the principles that I had learned along with continuing my education in “the school of hard knocks”. 🙂

One of the best principles that I learned through my MBA program was to examine any business by asking two crucial questions:

1. What is the downside risk?
2. What is the upside reward?LIFE: Downside Risk & Upside Reward

Simply put, if the downside risk was too great, then don’t do it, because it could capsize the entire ship. However, if the a person could handle the worst case downside risk, and the upside reward was big enough, then perhaps it was a business venture worth committing to.

It was these two questions asked and answered that led me out of school and into my own business venture. What is ironic today, as I look back on Laurie and my business ventures is the level of risk taken in our former business model compared to the risk today for someone joining LIFE Leadership. Remember, Laurie and I were dead broke even as an engineer and an accountant. In fact, we were beyond broke, having consumer debt amounting to over $30,000 when we started our networking careers!

With monthly expenditures to buy 100 points of volume in my old networking company requiring Laurie and I to spend $300 dollars or more, we barely endured. This was quite a blow to an already stretched budget. Along with the product purchases, the investment in CDs, books, and seminars (all of which I loved) totaled another $200 plus dollars per month. In other words, on top of a stretched budget, Laurie and I had to budget for another $500 dollars per month minimum! The downside investment nearly killed us for the first several years. Thankfully, Laurie and I are both long-term thinkers and kept the vision in front of us. However, many of the people we started with us did not have the same endurance, dropping out along the journey to success.

What kept Laurie and I focused was the upside reward, we figured we could make an extra $25,000 after expenses in a couple of years. It’s laughable now how much work we did in a model whose highest rewards topped out at 25% volume discount on total group volumes of $20-30k per month. I know, I know, this is sounding like one of those stories: we walked uphill both ways to school through heavy snow. 🙂  Even so, these are the facts we were dealing with.

I am not knocking networking. In fact, I am thankful that someone had created any opportunity for us to apply our sweat equity towards freedom. We had to make many changes, both personally and professionally to get the business rolling, but eventually, we made it happen. To this day, many people around the world utilize the LIFE Training system of building, called team approach to grow their businesses. I take this as a compliment for our years of effort in improving the upside reward compared to the downside risk for our entire industry.

Today with the LIFE Leadership business, the downside risk versus the upside reward is nothing short of revolutionary. A person can sign up for the LIFE and LLR subscriptions, and generate 100 points for $100.  This, in my opinion, is much better than some networking companies, where you buy commodity products at inflated prices, especially if a person can buy comparable products at Walmart and Target for significantly less. Networking should be world class, unique products, at a super value! Many networks provide this, but many others just markup commoditized products. When products are overpriced, it hurts our whole profession. In LIFE Leadership, a person can purchase the lowest cost leadership materials on the market.

How can we offer our material at the best price and yet have a compensation plan that pays 50% on just the first type of bonus? The simple answer is the founders desire to influence the world is greater than the desire to pad their pocketbooks. Imagine if we took world-class leadership materials and provided it at the lowest prices. Then, imagine taking 70% of all the revenue points generated and flowing it back to the people who helped LIFE Leadership launch the leadership revolution. Remember, in LIFE Leadership, your pay raise becomes effective as soon as you do. 🙂

So what is the downside risk in this model? Hmm, let me think. . . The downside risk is that you might not enjoy the leadership training from two best selling leadership authors and business partners. If at any time you do not see the value in the leadership materials, you have a 30 day “no questions asked” return policy. Certainly within 30 days, you could discover whether the leadership materials is helping you or not, right?

The downside risk is negligible. But what about the upside reward? With a compensation plan that pays out 70% revenue points to anyone who achieves a minimum of 150 points of business, the networking game is changed forever. For example, Laurie and I personally started a new leg on November 4th. It has already achieved the 20% bracket and is easily going to hit the 25% bracket later this week. It took me two years to hit the 25% bracket in my first company!

Why the huge difference? Because we have a digital age business, a compensation plan that rewards people at the low end, and founders who desire the wealth to flow to people who build the network, not found the company.  Another factor is the demand for quality leadership materials at an affordable price point. LIFE Leadership has already signed up hundreds of customers doing tens of thousands of points, making volume accumulation easier than ever before in my networking experience.

I have taken my share of criticism for not going along with the herd in networking. I have refused repeatedly to sell out my character for conveniences. This has cost me money, time, and relationships over the years, since, in my opinion, some of my former heroes chose to sell out rather than fight for what is right.  Anytime someone desires to change the rules of the future, he will be attacked by the protectors of the past. I have received, and will continue receiving personal attacks for changing the rules. However, although they can attack my reputation, they cannot touch my character. Better they criticize me than I be them. The only people calling LIFE Leadership a scam are fearful competitors or woefully ignorant individuals. 🙂 Make no mistake, I will never surrender my principles for peace. I believe that it’s more noble to create the new, rather than criticize the old, so LIFE Leadership is our opportunity to do so.

If you have ever tried networking and didn’t make it work, then welcome to the club. Millions of Americans and Canadians have tried networking and failed in their attempt. This doesn’t make you a failure unless you blamed someone else. LIFE Leadership has changed the risk versus reward ratio to such an extent that many are achieving success who previously only struggled.

For example, my yacht captain, Bill Howard, is already at the 40% bracket and just a sliver away from the 45% bracket (Update: Captain hit 45% the same day I posted this!). We were quickly calculating his bonus for this month at around $800. Remember, Captain Bill has been in networking since 2005 and has averaged $50 or less per month with his highest one month check around $250!  Like I said, LIFE Leadership is a game-changer.

Alright, it’s time for me to get back to work. I have promises to keep. It’s time to reach one million people with leadership truth in the 8F’s of LIFE.  A rising tide lifts all the ships on the water. Don’t you think it’s time to get your ship on the water? Sincerely, Orrin Woodward

Posted in Leadership/Personal Development | Tagged: , | 22 Comments »

LIFE Entrepreneurship & Opportunity

Posted by Orrin Woodward on November 14, 2011

Leadership requires seeing things before others see them, believing in the future before others believe it, and moving in that direction before others will move. This is the path that new truths follow to enter the marketplace. In truth, however, isn’t a new concept. This has been the reception of new ideas for as long as human beings have populated the earth.

German philosopher Arthur Schopenhauer stated that all truth goes through three steps.

First, it is ridiculed.
Second, it is violently opposed.
Finally, it is accepted as self-evident.

Entrepreneurs, by definition, work within the first two steps, since by the third step the real opportunities are gone. So don’t expect raving fans when you get started. Don’t expect everyone to celebrate you as a hero when ridicule or violent opposition is the beginning environmental conditions for all revolutionary change.

Leaders create the future through better ideas and implementation. It takes courage, fortitude, and high adversity quotient in order to change the world. These qualities, and more, the founders of LIFE have in abundance! Chris Brady, Tim Marks, George Guzzardo, Bill Lewis, Claude Hamilton, and Dan Hawkins are leaders of leaders.

Remember:

The Christians went to the colosseum to be burned and eaten before Christianity became the established religion of the empire

That Ghandi was imprisoned repeatedly before India was allowed her freedom.

That America had to do more than just write a Declaration of Independence, it had to fight for years to make it a reality.

What does this mean for you? If you desire to make real change in the world, you will be opposed. The better your ideas, the more violently you will be resisted by the old order. Instead of being upset at this, take it as confirmation that you are on the right track. The establishment ignores you until it is threatened by your better ideas and execution. 🙂

Winston Churchill once said, “History will be kind to me for I intend to write it.” In the same way, history will be kind to LIFE for we intend to make it! Sincerely, Orrin Woodward

Posted in Finances, Leadership/Personal Development | Tagged: , | 12 Comments »

The LIFE Business CD’s

Posted by Orrin Woodward on November 12, 2011

I normally don’t do two testimonials from the same company, but this one is so over the top exciting that I had to share it. Bob Quillen is no stranger to success, having received three national awards in his home improvement business, but he is taking his game (and business) to a whole new level!  Bob rewards employees thousands of dollars and has a fantastic ROI when they listen to CDs. Imagine if every business owner in LIFE was as committed to his own personal development and leadership as Bob is for his employees personal growth! This video explains clearly why LIFE is taking America and Canada by storm.  The LIFE Business required 18 years of preparation, listening to tens of thousands of leadership CD’s, reading several thousand books personally to get our training and messaging right. Now, we are firing on all cylinders, launching the game changing business model called LIFE. Are you ready to change the world? Sincerely, Orrin Woodward

[youtube http://www.youtube.com/watch?v=ulmIXyrJ5-Y]

Posted in Leadership/Personal Development | Tagged: , | 10 Comments »

Columbus LIFE TEAM Major

Posted by Orrin Woodward on October 1, 2011

Team Leadership and LIFE

The LIFE TEAM just had its best single-day performance ever.

Can you belive it? Our best, single-day performance ever with just under 400 people last night signing up for leadership training.

Calculating this rate of growth over one month and it equates to nearly 12,000 people joining per month!  Never has the TEAM experienced this type of growth and there will be over a dozen new Round Tables recognized at our major! Several of the RT’s are closing in on Policy Council and this growth is occurring before our official November launch date.

Like I have said all along, those who stay (and do the work) will be champions.

I thank God for the trials and tribulations from 2007 through 2010. If it weren’t for the struggles in these years, the TEAM would have never separated out the missionaries from the mercenaries.

Those who wanted to be part of the community only for money must have confused their personal convenience with the mission of reaching 1 million people with 8F’s truth.

Missionaries handle struggles and comeback stronger, while mercenaries become disgruntle at any sign of struggle. LIFE TEAM is gathering a group of missionaries to do something that others have publicly and privately stated to me is impossible – reach 1 million people with life leadership.

The major in Columbus (October 21-23) includes talks from Ernst & Young entrepreneur of the year and MonaVie co-founder Dallin Larsen. He will be sharing on leadership and healthy living. Dallin is a close personal friend and one of the key men responsible for making LIFE possible.

Dallin’s rags to riches success story has been highlighted in Inc. magazine along with others. Anytime I spend time with Dallin, I am motivated to achieve bigger and better things because he sees opportunity not scarcity in every situation. The major is our chance to thank Dallin and his company for providing world-class products in our Fitness category.

Another guests speaker for the Columbus major is Oliver DeMille. Oliver is one of the most prolific readers and authors that I know. His depth of knowledge on a wide range of subjects is an inspiration to me. I am excited to be able to share his wisdom with the fastest growing North American networking community! I spent a wonderful day with him recently and the day flew by as we discussed freedom, America, and government.

Here is a portion of his biography:

As an undergraduate student at Brigham Young University, DeMille undertook additional outside studies in search of greater rigor and depth to his education. He was personally mentored by and worked independently with W. Cleon Skousen and submitted this work to Coral Ridge Baptist University (CRBU), which awarded him a B.A. (Biblical Studies) and M.A. (Christian Political Science) in 1992, and then a Ph. D in 1994.

CRBU was a Bible college with a philosophy of close mentorship and intense studies, and the objective to train its graduates for service in military chaplaincy, education and ministry. DeMille’s doctoral project entailed helping found and establish the curriculum and instructional design of George Wythe College. In 1994, DeMille returned to BYU and completed his B.A. in International Relations.

DeMille is co-founder of The Center for Social Leadership, an action organization “dedicated to healing society, preserving freedom, and ensuring peace and prosperity for humanity,” with its motto, “Empowering Ordinary Citizens to Make an Extraordinary Difference.”

His recent writings in the genre of political commentary reflect a self-described independent political view, with frequent advocacy of entrepreneurship and education as solutions to various economic and societal ills. His non-political writings have recurring themes of leadership, family, education, freedom and prosperity.

Last, but not least, we have one of the top 10 pastors in America coming in as our surprise special guest for Sunday morning. The LIFE TEAM is bringing in the best of the best pastors for the best of the best community builders.

I have listened to numerous sermons from this gentleman and I believe he is not only one of the best pastors in America, but also one of the best communicators as well. His ability to describe Biblical doctrine through analogies and stories is second to none. The PC leadership is honored to have him share the LIFE stage. We will announce our special guest at the major.

The Fitness, Freedom, and Faith talks are covered for sure, but there’s still more. The recognition for RT, Triple 100, and Quad 100 coming into this major is going to blow people’s minds. Not to mention our fabulous PC LIFE TEAM Founders.

Never have so many leaders stepped up and led like they are today. Congratulations to the leaders on the LIFE TEAM, who overcame many personal struggles on their way to their LIFE victory. I will see everyone at the major. It promises to be LIFE changing.

Sincerely, Orrin Woodward

Posted in All News | Tagged: , , , , | 2 Comments »