Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

  • Orrin Woodward

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Posts Tagged ‘LIFE TEAM Business’

George and Jill Guzzardo – LIFE Founders

Posted by Orrin Woodward on February 10, 2012

George and Jill Guzzardo photoGeorge and Jill Guzzardo are  LIFE Founders and leaders of leaders. When I first met George, he was living as far away from civilization as humanly possible. Indeed, George and Jill moved from the hustle and bustle of Chicago to the backwoods of the Michigan Upper Peninsula, just outside Ironwood. The Guzzardo’s goal was to get away from people and enjoy time together working in the health field and enjoying nature. Man, however, may make his plans, but it’s God who directs his steps. In other words, destiny intervened.

Ed, Jill’s older brother, happened to be my engineering mentor and best friend. Ed and I worked together on multiple engineering projects. When I started listening to CD’s on community building, I realized the potential and shared this with Ed. Ed agreed, driving 10 hours in the same state (that’s how far into the backwoods the Guzzardo’s lived!) to share the idea with George and Jill.

Jill was interested immediately, George however, was another story. 🙂 He ignored Ed,  watching the hockey game as Ed shared the concept with Jill. I remember Ed sharing his thoughts, saying, “Jill is excited, but George is going to take some work.” This is a common response. Inside of everyone is a dream pilot light. Sadly, though, most people’s dreams have been rained on so much, they believe it’s safer to bury their dreams than risk further disappointment.

Thankfully, George loved Jill enough to check it out. After reading his first book, he became a man obsessed with the idea of getting free. True, the odds were stacked against him in so many ways, having isolated himself in the backwoods where there were hundreds of trees for every person. Moreover, George and Jill were already extremely busy between jobs, hobbies, and raising their son. But, when a person wants something bad enough, the obstacles must give way.

The Guzzardo’s are champions today, not because everything was easy for them. On the contrary, if I were to define the Guzzardo’s with just one of my resolutions, I would offer Adversity Quotient because everything was a struggle for them. With that said,  nothing keeps this couple down! Several times, in the early days (before team approach), they would start groups and lose them. On top of this, Jill’s brother, and my best-friend, died suddenly of a pulmonary embolism, blocking oxygen into his lungs. This was a tragic loss of a great man. Most people would have become bitter, instead, George and Jill, became better.

Laurie and I had front row seats watching the transition of this couple into the leaders they are today. When the Guzzardo’s made mistakes, they read more, listened more, and applied the principles to grow. Many will listen to CDs, less will read consistently, but only the few will apply the principles learned. The Guzzardo’s were part of the few. I watched George go from barely reading to reading mighty tomes on history, theology, and government. This is on top of his personal development reading and listening! In fact, the rest of the PC refers to George as the professor for his amazing ability to read and comprehend the classics.

As the Guzzardo’s began to grow personally, they also grew professionally. Despite driving several hours or more to share the opportunity, the Guzzardo’s teams grew. Their teams spread quickly into Wisconsin, eventually across the USA and Canada. Today, the Guzzardo have thousands of people attending events across North America and George and Jill reside in a beautiful house in Tuscon, Arizona. They are living their dreams – the same dreams shared many times to Laurie and I as they were growing on their way to victory.

Reflecting back, one of my proudest George Guzzardo memories was during our costly litigation with our former supplier. I watched the Guzzardo’s propose surrendering their dream property, rather than surrender their involvement with TEAM. This is nothing short of modern-day heroism. In today’s pragmatic world, where nearly everyone does everything for their own perceived advantage, I watched the Guzzardo’s voluntarily sacrifice for the good of the community. This story, thankfully has a happy ending! As it turned out, with the TEAM’s settlement of all disputes, the Guzzardo’s were able to retain their dream property in the mountains overlooking the Tuscon valley.

Laurie and I are proud to have George and Jill Guzzardo as life-long friends and LIFE Founders! Their commitment to growth, change, and leadership is nothing short of inspiring. By setting the example for their team, the Guzzardo’s have attended many job-optional parties across North America. There are many blessings from our business, but in my opinion, by far the greatest rewards are the relationships formed with true leaders like George and Jill Guzzardo.

Thank you George and Jill for having the courage to become better when others became bitter. Thank you for setting the pace and cutting a trail for others to follow. Here is to a blessed future together. Sincerely, Orrin Woodward

Posted in Leadership/Personal Development, Life Training | Tagged: , , , | 33 Comments »

The LIFE TEAM Business Results

Posted by Orrin Woodward on December 2, 2011

One of the points that I love about free enterprise is the ability to serve customers and produce results. Businesses thrive when the customers needs are satisfied.  All the rhetoric for a business is worthless if the customers are not being served. Similarly, all the rhetoric against a business is worthless if the customers are being served.

The LIFE TEAM is passing the customer’s test. In fact, based upon the first month’s data, LIFE has received a huge validation of its business plan. From the customer’s perspective, there is finally a company that provides world-class monthly leadership materials at a price that anyone can afford, especially with its three for free program.

The TEAM community has been serving leadership communities in network marketing since 1999. As part of our training, we created a CD of the week program, which quickly established us as the top community building organization in the US market. By 2000, we were routinely hosting major functions with thousands of people in attendance. Indeed, many of the top leaders within network marketing have benchmarked our processes and systems to improve the leadership culture within their own communities.

However, even with this solid foundation, nothing could have prepared me for LIFE’s launch. In its first 30 days, LIFE added over 4,000 new leadership subscribers! I’m not talking about sign-ups here, I am referring to people who signed up for our monthly subscription program. Let me explain the magnitude of these numbers. The LIFE business, in other words, has added more new CD and book subscribers in its first month than the TEAM community has ever added in its best year!

Remember the saying, “In God we trust, all others must have data?” The above data confirms something the LIFE founders believed in their hearts – that high-quality, low priced, monthly leadership information is a huge customer need in this intensely competitive marketplace.

However, don’t take my word for it. Try the products for yourself. Over 800 customers, people not involved in building the LIFE business, are enjoying the leadership information. Most of these customers sold themselves by listening to the leadership materials, enjoying the product and eventually requested a monthly subscription. That is the beauty of the model, members do not have to convince customers against their wills. Instead, members only have to provide the customers an opportunity to hear the life-changing information for themselves.

I want to congratulate all of the new pin winners for the month. There are so many amazing stories of growth and depth happening across the LIFE TEAM communities. With so much growth, there are more people receiving checks and progressing towards their dreams this month than ever before in the history of the TEAM’s community building endeavors. This can only happen when opportunity and preparedness meet.

One success story that I have witnessed first hand is my yacht captain, Bill Howard. He has been part of the TEAM community since 2005. In that time, he read and listened, changing himself from the inside out. Many laughed at him, thinking he was crazy to believe that he could develop into a leader of a community. However, Bill understood that private achievements precede public ones and even though he wasn’t making big money, he was making big changes. In other words, Bill got himself right; the LIFE TEAM business got the opportunity right; and success was the result. Bill powered over the 50% level in his first month of LIFE, which means his bonus check will be nearly ten times higher than any check he has received in his network marketing career. Oh, and by the way, he did this completely without my day to day involvement. In fact, I didn’t show a single plan for him, as he was fully capable of  building his own business thanks to the leadership training. All I can say is congratulations to a job well done!

In life, people are either part of the solution or part of the problem. The LIFE Founders have vowed to be part of the solution. Although governments think they can solve people’s problems by offering handouts, God utilizes a different method. God allows us to get in over our heads, so that He can teach us how to swim by faith. Unfortunately, many times this process is interrupted by well-intentioned people who throw life-jackets in the middle of God’s swimming lessons. I refused to throw Captain Bill Howard a life-jacket, for I knew that God was in the process of developing another champion swimmer. Captain Bill’s leadership community never threw him a lifejacket, for he was capable of swimming, but they did provide him with the encouragement, CDs, and books that changed his thinking, and subsequently, his life.

Don’t misread me, I am all for saving a drowning person. However, more often than not, we save a person who is fully capable of swimming with the right training. When we do this, we not only do not help, but are actually taking away a person’s dignity and respect, communicating to them that they are not capable of swimming without us. How can a person become a producer in society when he hasn’t developed the ability to swim on his own? LIFE is teaching the leadership skills needed to let go of the life-jackets and start to swim. Western Civilization needs men and women who will swim against the currents of despair currently sinking our society. LIFE is our opportunity to restore our great countries, offering a hand-up, not a handout.

The LIFE business has a goal to change the world one person at a time. We understand that no change is possible until a person is ready. Our goal then, is to have all the life-changing information ready when he or she is ready. Are you ready to confront the issues in your life and grow into the leader you deserve to be? If so, then perhaps the LIFE TEAM is worth checking out. Listen to the CDs and read the books for yourself. This may be the opportunity you have been praying for. Sincerely, Orrin Woodward

Posted in Faith, Finances, Leadership/Personal Development | Tagged: , , , , | 23 Comments »