Inc Magazine’s Top 20 Leader Orrin Woodward is NY Times/WSJ bestselling co-author of Launching a Leadership Revolution with Chris Brady and LeaderShift with Oliver DeMille. He set the Guinness World Record for largest book signing ever with the release of And Justice For All: The Quest for Concord. His first solo book RESOLVED: 13 Resolutions for LIFE made the Top 100 All-Time Best Leadership Books List and the 13 resolutions are the framework for the top selling Mental Fitness Challenge personal development program.
Orrin has co-founded two multi-million dollar leadership companies and serves as the Chairman of the Board of the LIFE Leadership. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. In addition, he attended University of Michigan’s prestigious MBA program, completing half of the requirements for his MBA before leaving school to start his entrepreneurial ventures. As an engineer, Orrin was awarded four U.S.A. patents and won an exclusive National Technical Benchmarking Award. He follows the sun between residences in Florida and Michigan with his wife and children.
New Book: The Financial Matrix
The Financial Matrix promised to be Orrin’s most impactful book to date. Based upon his personal experiences and over twenty years of research, The Financial Matrix reveals the matrices of control (Financial, Feudal, and Physical) which the elites have used throughout history to capture the production of the masses. Anyone working to service debt ought to read and apply the principles to protect his family.
What was your defining Leadership moment?
The defining moment in my (and my co-founders of LIFE) leadership journey was the decision to choose principles over profits and risk losing everything. Although we had already built a net worth of tens of millions of dollars, we put it all to on the line to defend the principles we hold sacred, namely, liberty, truth, free markets. After all, how can a person be authentic if he teaches these principles while not living them personally. The years between 2007 through 2010 were some of the most challenging and yet also some of the most rewarding of my life. Indeed, nothing helped me understand the matrices of control as much as witnessing the process first hand as a billion dollar company sought to control the hypocritically-named independent business owners.
First, I learned that most American businesses are not practicing the principles of free markets and bold entrepreneurship. Instead, large corporations use their power with government and the press to block new entrepreneurs from climbing the mountain they have already staked out. Second, because true leaders stand against injustice, I attempted to address the issues head on by speaking directly to the owners of the cartel-like system. Not surprisingly, this led to increasing attacks on my character since, invariably, when the elites (or their anonymous hit men) cannot defend their message, they default to attacking the messenger. Of course, because I am proud of our organization for doing the right thing, we happily share our story so people can make an educated decision on who the LIFE Leadership founder are, what we stand for, and what our purpose is.
I love free enterprise and reward for services rendered to customer concept. Unfortunately, however, most Big Businesses have created a culture that rewards credentialists (who create value for the powers-brokers by obeying orders) rather than corporate creators (who create value for consumers by innovating). True innovation, in effect, is not rewarded in the cartels because credentialists promote other credentialist and drive out creators.
For instance, does anyone remember the story of how Sam Walton was driven out of Franklin Five and Dime because he had too many ideas and didn’t follow the company line when it was ineffective? How about Steve Jobs when he was kicked out of his own company (Apple) the first time? Dismally, each of these is an example of how Big Businesses, Big Governments and Big Banks, partner together to create Crony Capitalism – a system of cartels designed to profit the elites at the masses expense.
Ironically, I would have never discovered the Elites Matrices of Control playbook (Financial Matrix, Feudal Matrix, and Physical Matrix) had I not lived through this experience myself. Evidently, God reveals His deepest truths when people are in the deepest of waters.
Since everything rises and falls on leadership, I will discuss leadership concepts throughout the blog. In my opinion, the ability to learn and apply proper principles at the right time is essential for success in life and business. Ideas have consequences and the goal of this blog is to discuss ideas of consequence. Some ideas you may agree with and some you may disagree.
The rules of this blog are simple. Discuss in a civil manner and maintain emotional intelligence even if someone disagrees with you. Indeed, people who attack others only prove they have reached the limit of their logic. However, legitimate discussion is always welcome as the Bible states, “Iron sharpens iron” and the goal is to sharpen one another by discussing what we have thought, written, and read.
The more we can learn, follow, and share truth in every area of our lives, the more we can give back to others. I encourage you to join our leadership discussion and help change the world one person at a time. Like the Bible states, “Be ye transformed by the renewing of your mind.” Sincerely, Orrin Woodward