Orrin Woodward on LIFE & Leadership

Inc Magazine Top 20 Leader shares his personal, professional, and financial secrets.

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    Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

    Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

    This blog is an Alltop selection and ranked in HR's Top 100 Blogs for Management & Leadership.

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Archive for November, 2010

Scams, Coercion, & Networking

Posted by Orrin Woodward on November 11, 2010

This video describes me as a senior engineer at GM, working my way up the corporate ladder only to find it was leaning against the wrong wall. So glad I fell into Networking, Free Enterprise and Win-Win principles! Freedom is a leadership choice.
I have spent the last several years studying the scams, schemes, and cons perpetrated on the American masses through the use of coercion.  As a multiple-time NY Times bestselling author, I cannot sit by idly and watch Americans lose their freedoms without speaking up. No scam can last unless backed by a monopoly of force/coercion.  Government is the only true monopoly of force available in any society.  Coercion requires force, which involves either government intervention or mafia type tactics.  Free enterprise businesses, like Network Marketing, cannot be a scam, since people are free to come and free to go, they will simply leave and the scam will collapse.  Government scams like social security, income taxes, and fiat money inflation, to name just a few, take advantage of the masses, since the masses are forced to participate against their will, whether their needs are being met or not.  Learning and defending American freedoms, against the encroachment of coercive government interventions, has become a key educational plank in my readings, writings and speeches of late.



Scams coerce participation

If someone attempts a scam, without the power of coercion, it will not last.  For example, if someone attempted to sell a property for twice the market rate, perhaps a clueless customer would fall for it, but it couldn’t last as the market will quickly identify the offending party and avoid any business dealing with him.  But who can avoid business dealings with an all pervasive government?  Who can opt out of social security?  Who can opt out of excessive taxes?  Who can opt out of the government’s fiat money?  Scams require force to continue the scheme over the long term.  I have spent years of my life, studying and calling out scams to help educate Americans on the work cut out for us to eliminate the government supported scams through the American system of representative government.

In fact, Murray Rothbard, the late Dean of the Austrian School of Economics, the economics school with the best track record in predicting the effects of government intervention in free economies, stated:

But, above all, the crucial monopoly is the State’s control of the use of violence: of the police and armed services, and of the courts—the locus of ultimate decision-making power in disputes over crimes and contracts. Control of the police and the army is particularly important in enforcing and assuring all of the State’s other powers, including the all-important power to extract its revenue by coercion.

For there is one crucially important power inherent in the nature of the State apparatus. All other persons and groups in society (except for acknowledged and sporadic criminals such as thieves and bank robbers) obtain their income voluntarily: either by selling goods and services to the consuming public, or by voluntary gift (e.g., membership in a club or association, bequest, or inheritance). Only the State obtains its revenue by coercion, by threatening dire penalties should the income not be forthcoming. That coercion is known as “taxation,” although in less regularized epochs it was often known as “tribute.” Taxation is theft, purely and simply even though it is theft on a grand and colossal scale which no acknowledged criminals could hope to match. It is a compulsory seizure of the property of the State’s inhabitants, or subjects.

Many will call Network Marketing a scam, but unless backed by government coercion, meaning people are not free to leave, Networking cannot be a scam.  On the contrary, Networking is the purest example of free enterprise left in the Western world.  People win or lost on their efforts, not government protection of the profession. Wherever you see someone producing long term sustainable results in Networking, you know that a leader is building a winning culture that works. Networking has been around for well over sixty years, and scams cannot last that long unless backed by some form of government coercion. In Networking, some will win, and some will lose, but that simply defines life, not a scam. 

Gabriel Kolko, a New Left leaning historian, described why the US government intervened with business at the turn of the 20th century, “Ironically, contrary to the consensus of historians, it was not the existence of monopoly that caused the federal government to intervene in the economy,
but the lack of it.”

Big Businesses built huge Trust in each field, in an attempt to control market prices, squeezing extra profits from consumers in the scam, but it didn’t work. Big Business (Morgan, Rockefellers, etc), ended up running to Big Government,  using government’s monopoly of force to regulate industries and create extra profits for themselves.  This is a scam on every consumer in every field affected and why I cannot remain quiet.

I love my business relationship with Dallin Larsen and MonaVie, and I have friends in many other Networking companies. What I enjoy about our profession is the right for any company to create a better business model and compete in free enterprise.  There are no huge Trusts in Networking. Let the best company and community win period, without the aid of government to stack the deck in Big Businesses favor.  There are many great companies and leaders in Networking and the more we lift one another, the more the Networking tide rises for all in our profession. I don’t have to attack another enterprise in order to build my own. If you really believe in your Networking business, just build it, allowing your actions to speak louder than your words. Leaders will flock from around the world if you have truly created a better business model.  Any business that has been successful over the years, if not the decades, must be serving their customers in order to survive in a true free enterprise model.

Robert Kiyosaki – author of the #1 New York Times bestseller Rich Dad Poor Dad
Network marketing teaches basic, critical life skills. It teaches people how to overcome their fears, how to communicate, and how to handle rejection and maintain persistence. This kind of education is absolutely priceless.  Here’s what I tell people: “Even if you don’t like it, stay with it for five years and you’ll be better equipped to survive in the real world of business. And you’ll be a better person.” The people who are successful in network marketing have a spiritual cause. They genuinely want to help better others’ lives. If you don’t have that, if you just want a paycheck, then work for the post office!

Success isn’t easy, but then again, neither is failure

When people call the entire Network Marketing profession a scam, merely because they didn’t succeed, it demonstrates their lack of understanding of scams and personal responsibility.  No one should teach that success in Networking is easy, since it’s not, but failure certainly isn’t easy either.  Malcolm Gladwell, a best selling author, teaches that success in any field requires 10,000 hours of diligent study and action.  Anything less, and that person is still an amateur in his profession.  For someone to try Networking for several years, and then state it’s a scam, is simply a version of Aesop’s fables, sour grapes from an amateur fox who couldn’t reach the desired fruit.  For example, in high school, I wrestled in many tournaments.  I could not of imagined any wrestler calling the tournament a scam because he didn’t receive a medal.  The sour grapes wrestler would have been laughed out of the arena, since many do not win medals, not having at that moment, learned the skills and put in the hours to win at a tournament level.

Seth Godin is author of the New York Times bestsellers The Dip and Tribes
Network marketing works when it’s not about you. It works when it is about the customer. Not sort of about the customer as a way of helping you, not kinda about the customer when you imagine how they could act like you and become part of your downline. No, it works when it is generous and transparent and true. If someone buys from you because they are a friend or because it’s easier than avoiding you, that’s not about the customer. Here’s my dream for you: find a product and a price and a story that people choose to seek out. Discover a niche that people would miss if it disappeared. Offer an experience that’s about more than money, more than making a living and more than recruiting a new salesperson. When you bring joy and utility and trust to people (at a fair price), they’ll embrace you.

Anonymous Victims Online

In today’s society, people can write anonymously about their victimization, crying about their lack of results, claiming to be scammed from the Networkers (better wrestlers) who kicked their butts in free enterprise, while the victims claim it was rigged against them, even though others seem to be winning while they are whining.  If someone felt they were hurt, why not seek out the leaders of the company or community for resolution?  Doesn’t this sounds like the right thing, not to mention the honorable thing to do?  Rather than post anonymously, hiding their identities as well as their real motives, assaulting the reputations of people that they don’t personally know, why not call the community leaders or the company to get the issue resolved?  This is why anonymous blog postings hold no value with me. If someone doesn’t feel strong enough about his opinion to state his real name, then why should I give his opinion any credence at all?  Any reputable company would serve the customer in a heartbeat. I have personally been involved in several customer issues myself over the years, and they were amicably resolved.  I believe in customer satisfaction and have grown my business through the application of this principle consistently.  In fact, the TEAM initiated a email help system, similar to Amazon’s, to ensure all issues are resolved promptly.  If anyone leaves the TEAM unhappy, it wasn’t through lack of concern, but through lack of interest by the customer to address.  Perhaps, the real reason that many post in Networking are anonymous, postings that act as if they are upset at the company, are because they are from competitors, not real customers.  These are the bottom feeders of Networking, the parasite marketers, who, believing in a win-lose scarcity mentality, blatantly attack one company’s reputation for the alleged benefits supplied to their current company.  Sadly, this egregious behavior happens often, leading to much of the negative written online.  When the perceived opportunity for gain exceeds the applied character of those involved, parasite marketing will typically occur.

Free to Win & Free to Lose

In America, one is free to win, free to lose, and, even free to blame.  But unless one is forced against his will, a force that’s necessary for any real scam, one will look silly to blame his loss on anything but his own incompetence.  It’s foolish to blame others, who worked harder, applied themselves more, and developed the skills to win. Calling winners names, calling the tournament (profession) a scam, pointing fingers at others, all in an effort to salve a wounded pride.  This may take the focus off off his lack of skills temporarily, but it reveals more about the character of the sender of the toxic message than the receiver’s character.  It seems that ‘passing the buck’ is endemic in today’s society, but one of the goals of the Networking is to teach people personal responsibility.  Accepting responsibility is the beginning of all leadership growth. In Networking, unless the person was forced to attend meetings against his will, forced to buy materials without a buy back provision, why is he passing judgment on others for his lack of results?  The minute you blame others for your failures is the minute you surrender responsibility for your own life.  In the Team, we teach that freedom is a gift and we support your freedom to win, lose or leave, voting with your own feet.  The tens of thousands who are part of TEAM, were not coerced into joining, but joined freely by buying into the leadership culture.  The TEAM leaders win by serving customers, not controlling them, even offering a 30 day, no questions asked, 100% return policy for any items purchased.  No business would be foolish enough to publicly state that, unless they knew that 99.99% plus of their customers were happily served. All reputable Networking companies in our profession offer similar refund policies.

Stephen M.R. Covey is author of the New York Times bestseller The Speed of Trust
To me, the most interesting dimension of network market-ing is the focus on building relationships of trust. All parties must be able to trust one an- other, or nothing moves forward. Accountability, transparency and other high-trust behaviors clearly flow out of your character and competence, which in turn help to improve, solidify and create better relationships. Those relationships are powerful fruits that enable you to enjoy greater collaboration, a better reputation and shared accomplishment. When done well, network marketing is the speed of trust in action.

Team – Leadership Development Engine

My friend, John Maxwell, a top selling leadership guru, teaches that everything rises and falls on leadership.  In my business ventures, I have focused on improving people’s leadership levels, thus improving their results.  The many success stories achieved from this approach boggles the mind.  Literally thousands of couples have reduced debts, improved relationships, and freed up their time from the mundane tasks, to focus on the important ones, by applying the principles learned from the TEAM leadership system.  Does everyone get wealthy?  Of course not, not everyone will discipline themselves daily to achieve that level of success.  The key point is that those who do apply themselves, do achieve success.  Similarly, those who don’t apply themselves consistently have no right to blame TEAM for their lack of discipline or poor thinking. Dan & Lisa Hawkins, a mechanic and day care provider, Chris & Danae Mattis, a counselor and dance instructor, and Marc & Kristine Miletello, both teachers, to name just a few of the TEAM leaders, all started from different walks of life, but all have achieved success through changing their associations and their thinking.  Instead of sharing their stories for them, I let them speak for themselves in the following YouTube videos.



Two of the Top 30 Leaders in the World

The most recent Top 30 list of leadership gurus has Chris Brady, my co-author of the number one Wall Street Journal best seller for two weeks in a row – Launching a Leadership Revolution, and myself as Top 30 Leadership Gurus, making TEAM the only organization in the world with two of the Top 30.  Gladwell’s 10,000 hours sure paid off for both Brady and myself.  After five years, neither one of us had much success in Networking, but instead of quitting we chose to improve, leading to tens of thousands of satisfied customers.  One either hates losing enough to change or one hates changing enough to lose.  Brady and I chose to improve, as we hate losing, others may choose quitting, as they hate changing.  I support their choices, because I support the freedom to choose. Giving people the freedom to make their own decisions, and the freedom to live with the subsequent results is the American way.  If you win, you get the credit, but correspondingly, if you lose, you must take the blame.  This is what made America great, and what my parents, along with competitive sports taught me as a young boy.  No leader is good enough to make someone win against their will.  In the TEAM, we commit to providing the best leadership training available for the dollar invested, but you must commit to the personal growth and the actions necessary to convert the training into results. People like Hawkins, Mattis, and Miletello applied the principles and changed their lives.  What you will do, is up to you.



What Scams have I studied to date?
If you found this site looking for my research into the coercion based scams that I have studied so far, here is a partial list to get started.

1. Social Security Scam
2. Fiat Money Scam
3. Tariff Scam
4. Democracy Scam
5. National Bank Scam
6. U.N. Scam

God Bless, Orrin Woodward

Posted in Finances, Freedom/Liberty | 3 Comments »

The Origins of Fiat Money in the West

Posted by Orrin Woodward on November 8, 2010

The following history of money was learned by reading my new favorite economist, Murray Rothbard.  His History of Money is a mighty tome, which will scare many readers off, but has so many nuggets in it, that I felt led to summarize just a portion on this blog. I want to personally thank the Mises Institute for providing access to Rothbard’s works.  Here is my summary of the beginning of fiat paper money in the West.  All factual details were pulled from Rothbard’s ground breaking research.   

Outside of the medieval Chinese, who invented both paper and printing hundreds of years before the West, colonial Massachusetts was the first government to issue fiat paper money.  In fact, the colonial Americans were the reigning experts on fraudulent paper money issues, backed by nothing more than the misplaced trust the colonist had for their state governments.  The dismal monetary history began with a failed plundering expedition against the French colony of Quebec.  The Massachusetts government had grown accustomed to victorious raids against Quebec, typically paying the colonial recruits out of the proceeds lifted from the defeated French.  But in 1690, the New England colonials were defeated, causing a small problem for Massachusetts, but a huge problem for West.  The lesson learned by local colonial New England politicians have been co-opted by money hungry politicians of today, making fiat money the standard operating procedure out of every financial mess caused by over promising and under delivery bureaucrats in Washington.  See the chart below, that I found online, displaying the alarming drop in the purchasing power of the USA dollar through fiat monetary policies.

Dollar pictureThe soldiers arrived back in Boston ill tempered, demanding payment of their money, regardless of the outcome of the raid.  Hosting discontented soldiers with weapons, along with the will to use them, in the city was not an enjoyable sight for Boston citizens.  Rejected in an attempt to raise the funds from local merchants, the governmental leaders struck upon an idea that still echos through society.  Massachusetts concluded that printing £7,000 of paper notes, using them to pay the soldiers, was safer than having soldier unpaid within the city.  Concerned that the public would not accept the paper, the government made several pledges in an attempt to alleviate the public’s suspicion.  First, that it would redeem the paper notes in gold or silver out of tax revenues over the next couple of years, and second, that no more notes would be issued.  Not surprisingly, both parts of the pledge were disregarded as fast as government politicians could say, “Free Money.”  The bills went unredeemed for over forty years, while other notes were issued when money was needed.  It took less than four months for more notes to be issued, ignoring the pledge wholesale in government’s greed for free funds.  By February of 1691, another £40,000 of unbacked paper notes was issued to make up for a shortage of government funds, politicians proclaiming boldly, and falsely, that this would be the last issue of notes.

Massachusetts had stumbled across the SFN (Something For Nothing) formula, and not withstanding the number of pledges to stop issuing notes, the local politicians were like kids running loose in a candy store while the owner sleeps behind the counter.  Government induced fiat paper inflation was born and bred upon the shores of America.    The increasing supply of paper money, along with the growing lack of confidence in the paper, since it wasn’t backed by anything, but the level of trust colonist had in the local politicians, depreciated by over 40 percent, as compared to the gold and silver specie (coins). Like all governments, when they are busted with their hands in the candy, Massachusetts used force to make the “greedy”, “traitorous”, merchants take paper on par with specie.  This simply kicked in Gresham’s law, driving real money underground, while everyone bought and sold using paper (no better than Parker Bros Monopoly money) in the New England economy.  Citizens are not stupid, why use real specie, when paper money is worth 40 percent less and other citizens are forced, by law, to take it on par with gold and silver specie.  The corresponding shortage of coins drove more of the egregious behavior that caused the inflation in the first place.  Over £240,000 of paper money was issued by 1711, but during the same time, specie had all but disappeared.  The shortage of gold and silver didn’t cause the need for paper money, but the paper money enacted Gresham’s law, which caused the predictable shortage of specie.

I will save you the blow by blow details, offered in Rothbard’s book, of Massachusetts further inflationary printing of paper issues, but needless to say, New England government leaders did not prove trustworthy.  Learning the history of  fiat paper issues in Colonial America should be enough to scare all American citizens into demanding gold backed dollars, but sadly, few are willing to learn from history.  The British Crown, finally intervened, halting the mad rush into insolvency, caused by SFN paper induced fever suffered by local New England government leaders.  But before the British intervened, from 1744 to 1748, paper money expanded from, are you ready for this, £300,000 to £2.5 million! The depreciation of Massachusetts money was to such an extent that silver had risen to over sixty shillings an ounce, over ten times the price that it sold before the ‘paper money mania.’

There is much more to say on inflation and the purposeful depreciation of the American dollar for the benefit of Washington bureaucrats, but I will save it for another day.  Just one question before I end, “Do you think today’s politicians are more trustworthy than the local Massachusetts politicians were in their day?”  If you answer the question the same way that I did (a resounding no), then why do we allow the Federal Reserve to do the dirty work of today’s politicians?  In an obvious effort to subvert the direct printing of fiat money by government, through the use of a Federal Reserve (that isn’t federal, and has no reserves), but merely prints the money for our bureaucrats and loans it back to our government at taxpayers expense, government is bilking its citizens that it should be protecting.  Some may wonder why I bother to read this stuff, let alone share it with others, but I believe my duty is clear; wherever there is injustice, and I sit back and do nothing, I become an enabler to that injustice.  My conscience will not allow me to sit back and do nothing, hopefully, others similarly endowed with conscience, will educate themselves and the injustice will end. God Bless, Orrin Woodward

Posted in Finances | 4 Comments »

Conservatives, Liberals, & Liberty

Posted by Orrin Woodward on November 6, 2010

I had this cartoon sent to me and wanted to make a quick post to go along with it.  I believe, that today, the old terms of “Left” and “Right” or “Conservative” and “Liberal” do not accurately identify the reality of the American political scene.  The terms closer to the truth are identified as Statist Power vs. Social Power.  Statist Power believes that every answer for America involves more government interventions, increased taxes and inflation, while controlling the citizens for the alleged benefit to all.  Social Power, on the other hand, believes that nearly all answers should come through the ingenuity of American citizens through volunteer social organization, not politicians with government programs.  Higher taxes and inflation, isn’t an answer to, but is the cause of, America’s problems.  America was founded by the freedom found in Social Power as people escaped from tyranny abroad to the vast forests of America.  Not by government programs, but from American ingenuity through free Social Power were the forest cleared, farms built, trade secured, and freedom maintained.  The Big Banks today, have teamed with the American Statist Power, to squelch the freedoms of the citizens; all the while, the citizens fight between themselves, divided arbitrarily into Democrats and Republicans, ensuring that citizens will not solve the problem by uniting against the tyranny.  

Banks Freedom pictureSocial Power was the American way through the Colonial period through 1913.  Yes, there was State Power, but it was small during most of this time (Civil War excepted), as compared to Social Power. In 1913, a major change in America was quietly instituted with the founding by government of the Income Tax and the Federal Reserve.  It isn’t a coincidence that these two foundational changes came together.  The Federal Reserve, designed for Big Bankers to loan our government money, and the Income Tax, designed to service the debt created by the loans.  That’s right, Big Government gets the loan, giving them money to intervene further, Big Banks get the interest, allowing them to siphon off America’s freedom, and the American producer citizens get to service the debt through the seizure of their production by the income tax.  All the while, Big Government gets the added privilege, to inflate our money, thanks to the Federal Reserve, making it worth pennies on the dollar, destroying the American Dream while padding the Banking elites pockets.  The current state of affairs is unsustainable and must be addressed by voting into Congress and the Presidency, men and women, who will cut the fat, leaving only the essential services like justice and defense, for government’s roles.  State Power has ruled the roost since 1913, creating massive debts, massive inflation, while destroying American liberty.  If one were to study America before and after 1913, it will seem like one is analyzing two separate countries; even though politicians attempted to use the same words to confuse the electorate, they have conveniently changed the meanings.  I recommend reading the books from the informative Mises Institute and Foundation for Economic Education, both will give a quality education to citizens desiring to learn about our current freedom crisis.   Study the cartoon closely, pondering the consequences for American freedoms, if, like Nero of Rome, we stand by idly while American freedom burns.  God Bless, Orrin Woodward

Posted in Freedom/Liberty | Comments Off on Conservatives, Liberals, & Liberty

Source Code for Success

Posted by Orrin Woodward on November 5, 2010

Imagine buying a classic Porsche 911, a luxury 2-door sports coupe made in Stuttgart, Germany. As one studies the distinctive design, the powerful rear engine, the independent rear suspension, and swing axle, one is filled with awe at the engineering masterpiece.  As the new owner, one decides handle with care, ensuring nothing but the best for the classic car.  When people buy cars of this caliber, they go the extra mile in taking care of their new possession, requiring garages, premium gas, planned maintenance, and special parking to avoid other cars who may ‘ding’ your masterpiece.  None of this is out of line, per say, but to the extent that people carry the care for their automobile, as compared to the lack of care, most people have of their true masterpiece, their brain, it does seem peculiar.  How can a car be considered more worthy of care than a person’s brain, since one is replaceable, the other is not.  I love fancy cars as much as the next person, being an engineer by training, but the mind of any healthy human being is exponentially more valuable than any car ever produced.

The brain is capable of mental gymnastics beyond the most powerful computer ever designed.  It can assimilate data into working models of life, identifying similarities in multitudes of disparate data points, finding patterns where chaos seemed to reign.  Even something as simple as language to the mind is extremely difficult for a computer to recognize as the mind quickly determines the meaning based upon emphasis of words or syllables, where the computer is lost.  Engineers have worked for decades attempting to re-create, what so many people take for granted; the one of a kind ability of the human brain to collect, sort, recognize patterns, make predictions, and produce results.  Billions of dollars have been invested to manufacturer a computer like the brain that everyone is born with, and engineers are not even close to replicating the power, scope and magnitude we are all given at birth. With such an incredible asset, why is it, that people treat their brains so nonchalantly, when it is, by far, the most important gift God has given them at birth?  When studying the mass of humanity, one notices that few will do the routine maintenance necessary for the proper working of their brain; few will feed their brain only the best thoughts; and fewer still, will exercise their mind towards a goal or dream.  We are born to win, but learn to lose. Henry David Thoreau wrote, “Most men lead lives of quiet desperation.”  Having a brain with the power to accomplish nearly anything, with the ability to change your circumstances when programmed properly, but choosing not to take responsibility for the implementation, is a plan for failure and the subsequent quiet desperation ensues.

Any veteran computer programmer knows that ‘garbage in’ equals ‘garbage out,’ meaning the outputs are only as good as the inputs.  If this is true for a computer, then it is much more true for one’s brain.  The brain is beyond the Porsche 911 of computers and needs to be treated as such.  Every person is responsible for the upkeep of his prized possession.  Sadly, most are failing in their responsibility, feeding their brains a steady diet of junk thinking, mixed messaging, and doubt filled programming.  If I poured water into the Porsche, thinking that the superior design will overcome my poor behaviors, what chance do I have of driving successfully to my destination?  It’s the same principle with one’s brain.  If one pours improper programming into one’s mind, what chance of success does one have?  Regardless of the beautiful, literally priceless design, the brain is only as good as the source code fed to it.  The good news is that when a person takes responsibility for the source code, deleting the garbage, replacing with the good, the results produced can change dramatically in a short amount of time.  Since ‘garbage in’ equals ‘garbage out,’ perhaps it’s time to take responsibility for what one is feeding his brain.

If one does not program his brain with the source code for success, others will gladly program his brain with their planned programs.  For example, advertisers spend billions per year with the specific intent to program your mind to desire the products that they have to offer.  Maybe one needs them, maybe one doesn’t, but when one surrenders the programming of his mind to someone else, one also surrenders the leadership of his life to another.  Like the old saying goes, “When in charge, take command.”  You are in charge of your life, you are in charge of your brain, take command of the programming to produce the results you desire in life, not what the advertisers desire, or what your boss plan for your life is, or what your environment predicts for your life.  One of the greatest breakthroughs that you will experience on your success journey, is the realization, that you can accomplish nearly anything that you are willing to design into the source code programming inside of your brain.  Ideas have consequences in life, and the ideas that your brain feeds upon, on a daily basis, will produce fruit.  Whether it is good fruit or rotten fruit is up to the programmer, meaning it’s up to you.

What is the correct source code for success principles, producing the results one desires in life?  I believe that there are twelve source code principles, that, if implemented, can produce results beyond most people’s current power of imagination.  Let me give you just a few examples that I have witnessed first hand, watching the person change before my eyes as they implemented the new source code of success, the new operating system for their minds.  I could write a whole book on people’s stories that I have had the pleasure to view first hand, but I will share just a couple to give an example of the amazing power of the changes possible when one changes the source code of the mind.  The following stories are true, each having gone through the discipline of re-programming their minds to produce different results in their lives.  I share these stories, not only to shed light on the idea that one can change, and, not only to recognize the courageous individuals who stepped up to the plate and changed, but also to help the readers understand the joy of making the changes and winning in life. Success can be painful temporarily, as one makes the programming changes, but failure is painful permanently.  As you read these examples, realize, that they are no different than you; they had dreams; they had fears; they had hopes; they had struggles; they had defeats, and they ultimately had victories, overcoming their original poor source code programming.  The same success journey is available to you.

The first couple was over one hundred thousand dollars in consumer debt outside of their mortgage.  Through improper thinking (source code) on finances, this couple habitually overspent, spending money on things not necessary to live, even when massively in debt. They racked up a debt that consumed most of their discretionary money through interest payments and were in bondage through stress engendered from poor behaviors.  With little money remaining, but habits (source codes) that still desired the finer things, this couple proceeded to go further and further into debt.  People will only change for two reasons – the pain or pleasure associated with the change.  When the pain of staying the same becomes too great, people will change.  When the pleasure of a new condition becomes big enough, people will move in the desired direction.  In this case, the pain of staying the same drove this couple to change.  The young man sat down and reviewed all of his bills, laying out each credit card before him, studying each bank loan, car loan, and credit line, until he broke down inside, finally, admitting that it was his thoughts had led to the actions, which had led to the poor financial results.  By implementing the source code changes discussed in this book, the couple transformed their finances, from over a hundred thousand dollars of consumer debt, into a debt free life, enjoying the finer things on a cash lifestyle.  Financial debt can be crippling, but one can use that pain to drive the programming changes producing future victories.  By applying the goal setting principles to their finances, the couple changed their source codes, and thus, their financial destinies.

The second couple allowed fear to control them.  The man being so fearful of people, that he refused to hand out candy at Halloween trick or treating, begging his wife to do the ‘fearful’ activity.  Fear isn’t rational, but it can hold one back from greatness, until one is ready to rewrite the source code.  Action conquer fears or fears will conquer actions.  This young couple decided to act towards their dreams, focusing, not on the fears, but on the future reality imagined in their dreams.  Today this couple speaks in front of thousands of people, inspiring others by their courageous lives, leading others to make the programming changes, creating lives of their dreams, not of their dreads. If one will practice the correct skills, acting out the skills in life, one can conquer nearly any fear, creating the results through facing one’s fears.  This couple went from a mechanic and day care provider to one of the most inspirational speakers and leaders, taking charge of the mental programming in their minds.  From a fearful existence, laden with debt, this couple now lives debt free, and fear free, chasing dreams not even imaginable, when fear controlled their lives.  This is the power of the source code of success in one’s life.

The third example is a young couple who started on the wrong side of the tracks. He, started in the inner city ghetto culture.  Raised by his mother, in a single parent home, he quickly learned the street smarts to survive.  Accepting no excuses from himself, he made paid his way through college while working, but knew he wasn’t fulfilling his potential.  She, was a single mom, having had a baby shortly after high school, her association prohibited her from achieving the potential she had inside of her.  When these two met, they both had dreams, but both had to change their associations and internal labels.  By developing the source code explained in this book, this young couple has accomplished in the less than a decade, more than most will achieve their entire lives.  They recently moved into an 8,000 plus square foot house, with a pool, pool clubhouse, pergola, a thirty person fire pit, and many other amenities.  Through the courage to delete the ‘garbage in’ and replacing the a new source code (good stuff in), this couple has radically transformed their lives.

I shared the above example to help you understand the extent of the changes possible when you take control of the programming coming in to your masterpiece mind. The fourth example, the one most important to you, is still being written, because it’s your example.  What dreams do you have?  What fears do you have?  What temporary sacrifices are you willing to make to rid yourself of the bondage of debts and fear and improper thinking?  Each story is different, but all have an essential pattern of the dream, the struggle and the victory.  Your story must start with a dream, a dream that drives you to change, even though its uncomfortable.  The dream drives you to make the changes, creating the momentum necessary to break the old programming and replace with a better, more productive source code.  Dreams are great, but every dream is birthed amidst struggles.  If you aren’t struggling then you aren’t dreaming big enough.  Big dreams require big struggles, but they are so worth it, not just for the accomplishment of the dream, but even more so, for who you become in the process of achieving that dream.  One will find, than in life, real success is not in the material things, but in the better person created along the journey to success.  Your story will have a dream, it will have a struggle, and it will have a victory through your willingness to change and grow.  Dream, struggle, victory, this is the process for re-writing the source code and developing a game plan to create success in any area of your life.

Let’s examine the twelve source code changes necessary to re-program the mind for success.  The source codes are pre-suppositions of life that help create a success minded world-view, a world-view that helps you see opportunities in every challenge versus the challenges that most see in every opportunity.  Here is the twelve source codes for success:

1. Learn to feed you sub-conscious along with your conscious mind.
2. Decide that character is more important than reputation.
3. Learn that attitude determines your altitude.
4. Learn that failure to plan is a plan for failure.
5. Learn that talent is a gift, but work ethic is a choice.
6. Learn to keep score of the results in the game of life.
7. Develop the art of leading people.
8. Learn that individuals grow, but teams explode.
9. Learn the secrets of emotional intelligence.
10. Develop the art and skills of conflict resolution.
11. Learn to confront the brutal reality.
12. Create a legacy, when you are blessed, be a blessing.

Learning and developing the twelve crucial source code changes will produce results, happiness, and a sense of fulfillment in life, giving one the opportunity to spend most of his time sharing the source codes of success with others.  If you are blessed in life, the Good Book teaches one to be a blessing to others.  The purpose of this book is to pay the blessings in my life forward to others by sharing the source code for success.  God Bless, Orrin Woodward

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